Optimizing Product Keywords (that are similar)
-
Hi Guys
Could someone let me know how varied my product keywords need to be?
I'm about to add a variety of products to my site, and the only true way of differentiating them is by colour.
Brown Hooded JacketGreen Hooded JacketRed Hooded JacketBlack Hooded JacketBrown Hooded Utility JacketGreen Hooded Utility JacketRed Hooded Utility JacketBlack Hooded Utility JacketAlso, am I optimizing my site correctly?Key Word - Brown Hooded JacketMy keywords are included in H1Enigma - Brown Hooded JacketPage TitleProduct Name & Key Word - London - Company NameURL,www.companyname.co.uk/brown-coats/enigma-hooded-jacketBody ContentThe key word "brown hooded jacket" is included and very described within the body of this specific pageImage TagBrown-Casual-Hooded-JacketMeta DescriptionKey word is used, should I choose to opt for this approach?I would really appreciate your help. Thanks, Faye
-
Hi Faye -
It's unclear from your question whether these are all the same jacket that's available in different colors or if you have a variety of brands offering jackets of each different color.
I also can't tell if you're referring to only 1 URL or if you plan to have each jacket on a different URL. I would caution against having a bunch of different URLs targeting KWs only differentiated by their color. For one, a Panda penalty is possible - your site's pages may appear spammy in the same way a bunch of pages for the same service offered in different cities is now considered an outdated tactic.
It sounds like you're about to add a good amount of content to your site, so it would be good to better understand exactly how you're planning to go about this before moving forward. Happy to share my opinion if you can share a little more detail.
-
Awww, thanks. Glad I could help!
-
Thank you so much for clarifying this for me Monica.
You've been an absolute star.
Faye
-
I have a keyword that applies to 18 of my products. 20kW generator. I target this keyterm on all 18 pages in no different variation. The only unique factor on these pages is the brand name. Generac 20kW generator, Cummins 20kW generator and so on.
I don't think you need the slight variation at all. If you want to target both variations of the keyword you can without fear of penalty. If you want to target the same keyword on both pages you can also do that without fear of penalty. Does that make sense?
-
Yes these are are two completely separate products with "unique" brand names. The content on each of these pages is also completely unique providing informative information for the user.
If it's good practice to have variations of which ultimately means the same thing, then I'll do this...?
-
As long as the content is unique on both pages I don't see anything wrong with this technically. Do you have two different brands of brown hooded jackets?
-
Thanks Monica
If I was to use a specific keyword - Brown Hooded Jacket - could I use "Hooded Brown Jacket" as my keyword on another page? I'm hoping I can!
My concern is both keyword terms are almost the same, so would Google categorise them under the same search term or even penalise this practise? Or are both of these search terms ok and deemed as completely unique by Google?
Brown Hooded Jacket - Hooded Brown Jacket - Brown Jacket etc
Thanks
Faye
-
What you could get penalized for is having duplicate content that isn't seen as relevant. Keep your copy fresh, unique and informative.
-
No, I can't think of penalty that would exist for this.
-
Hi Monica
Thank you so much for your help. I think ultimately I'm wanting to know if Google penalises a site that has a variety of keywords which "closely" matched?
-
I don't think that your key terms need to be extremely varied. You want to optimize for the words people are searching for. If people are searching for brown hooded jacket, that should be your key term.
I would optimize like this:
Page Title: Enigma | Brown Hooded Jacket | London
URL: Domain/Category/Product
Meta Description: This Enigma Brown Hooded Jacket........(about 160 characters)
H1 - Enigma Brown Hooded Jacket
Try using the on page grader here to see if there is anywhere else you can improve the page for this key term.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Important keywords in product names
Hi! among other we sell motorcycle clothing, which you can buy as a set (both jacket and pants) or single piece. Currently we name the products with the labeling in the beginning, e.g: Motorcycle pants R2000, Motorcycle jacket R2000, Motorcycle kit R2000 Motorcycle pants R4000, Motorcycle jacket R4000, Motorcycle kit R4000 This is causing keyword stuffing and cannibalization in the category pages as all the product names include important keywords. On the other hand it would be beneficial to keep the labeling in the name for search queries for the exact product. What be your recommendations? I tend to take the labeling away.
On-Page Optimization | | RomiSverige0 -
Local SEO Title-Tag Optimization
Hi Everyone! A bit of a greenhorn SEO here, and I'm trying to learn a bit more about some of the best practices in local SEO. I'm wondering if anyone can help me with the following scenario: Business: Dental Care & Surgery Location: Springfield IN Name: Springfield Dental Care Experts (example) Website: 18 content pages, pages dedicated to each service Since there are 18 pages to work with, there are plenty of places for us to mix-up the title tags. However, I am still unclear as to what the best way would be to do this. I understand that the Geo-modifiers should go at the front, and that the brand name is considered optional. Would tags such as this make sense? Springfield IN Dentist | Springfield Dental Care Experts Nearby town Mountainview IN Dental Care | Springfield Dental Care Experts Last question: The website has pages for each of the services offered by the dentist, ex: Dental Cleanings, Consultations, Fillings, Surgery, etc. Should each of the pages be included in the title tag? Springfield IN Dentist | Springfield Dental Care Experts - Dental Surgery My concern is that buy adding this, the title tag would be too long. Thank you for taking the time to read and respond!
On-Page Optimization | | kbaltzell0 -
Danger of over optimizing
We have all read about the dangers of over optimizing our sites. Specially in regards to the latest google update. Every time we created a new landing-page we typically made sure that the page get an A-grade using the SEOmoz On-Page Optimization tool. Does this mean its not a good idea to do this? Maybe aim for a less perfect score? Hope to hear from you Fredrik
On-Page Optimization | | Resultify0 -
Optimizing for another keyword than the menu name
Hi I would like to hear if someone could help me decide whether or not it is important regarding SEO that the menu name is the same as the keyword we want to rank for. The site is a static site and one of our most important keywords. To give an example. Our menu name is "cars" and we want to rank for "cheap rental cars".
On-Page Optimization | | KennethK0 -
Spammy keywords on a page
My client's website has a box of text on each page that is spammy and horrible to read and stuffed with keywords. The text boxes are there only for search engines as they mean nothing to humans. I say remove them as it must be doing more harm than good. However, my client is scared to remove them as the text has been there on each page for ten years and he is worried about a drop in visitor numbers if they are removed. Is he right to be worried?
On-Page Optimization | | mascotmike0 -
Best URL Structure For Products That Are The Same
I know that the url structure is very important for seo preferably using the keyword. But is it okay to have the same url with the product number at the end ? Each of our products have a name with a product number. Or will this cause to many similar urls? or if the folder is the name of the product that needs to be optimized, can the page just be called the product number? Example: Say you have a 20 different product lines and they are all catagorized in the appropriate folders, and need to be optimized for the actual product name. XXX (folder name ) WWW-PR-123 WWW-PR-1234 WWW-PR-12345 WWW-PR-123456 what would be the best url structure? Can they have the same begining? The product name? something like: www.example.com/xxx/www-pr-123.php www.example.com/xxx/www-pr-1234.php or www.example.com/xxx/pr-123.php www.example.com/xxx/pr-1234.php
On-Page Optimization | | hfranz0 -
Change in Product Name
My site - http://www.guru99.com/quick-test-professional-qtp-tutorial.html Currently caters to an automation testing product from HP called Quick Test Professional popularly know and searched as QTP Recently HP changed the product name from QTP to HP Functional Test. Considering this , what do I do with exiting QTP pages and how do I optimize the site moving ahead...
On-Page Optimization | | krishrun0
