Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should you allow an auto dealer's inventory to be indexed?
-
Due to the way most auto dealership website populate inventory pages, should you allow inventory to be indexed at all?
The main benefit us more content. The problem is it creates duplicate, or near duplicate content. It also creates a ton of crawl errors since the turnover is so short and fast.
I would love some help on this.
Thanks!
-
https://www.youtube.com/watch?v=mQZY7EmjbMA - Here is a video on how duplicate content is handled by Google.
Here are my thoughts, it would be better for you because the searcher who types in the specific make and model in your inventory will be able to find it quickly, as opposed to having to click through a site. Theoretically, that is the benefit. It could also be that pages don't rank because all of the content is viewed as duplicate.
I would make the decision based on what is best for the searcher, which would be to have an organic SERP with exactly what they are looking for.
-
Yes in my view, if you also put reviews and customer experiences on these pages that should water down the chances of been duplicate content. Also pet rel canonical on the pages. I am pretty sure also Google realises that for some industry types a spade is a spade and millions of website will sell it. Its the ones which make standout with something different will make you rank better.
With the 404 errors can't the system archive the pages with the products which sell I am assuming that 1 page = 1 car or Car Product? or the system create a 301 redirect automatically the product goes? Auto sitemaps generation would also tell Google which pages your site has.
I hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you 'noindex' Checkout Pages?
Today I was reviewing my Moz analytics and suddenly noticed 1,000 issues with pages without a meta description. I reviewed the list and learned it is 1,000 checkout pages. That's because my website has thousands of agency pages from which you can buy a product, and it reflects that difference on each version of the checkout. So, I was thinking about no-indexing (but continuing to 'follow') these checkout pages, but wondering if it has any knock-on effects I may be unaware of? Any assistance is much appreciated. Luke
Intermediate & Advanced SEO | | Luke_Proctor0 -
Can subdomains hurt your primary domain's SEO?
Our primary website https://domain.com has a subdomain https://subDomain.domain.com and on that subdomain we have a jive-hosted community, with a few links to and fro. In GA they are set up as different properties but there are many SEO issues in the jive-hosted site, in which many different people can create content, delete content, comment, etc. There are issues related to how jive structures content, broken links, etc. My question is this: Aside from the SEO issues with the subdomain, can the performance of that subdomain negatively impact the SEO performance and rank of the primary domain? I've heard and read conflicting reports about this and it would be nice to hear from the MOZ community about options to resolve such issues if they exist. Thanks.
Intermediate & Advanced SEO | | BHeffernan1 -
Why do people put xml sitemaps in subfolders? Why not just the root? What's the best solution?
Just read this: "The location of a Sitemap file determines the set of URLs that can be included in that Sitemap. A Sitemap file located at http://example.com/catalog/sitemap.xml can include any URLs starting with http://example.com/catalog/ but can not include URLs starting with http://example.com/images/." here: http://www.sitemaps.org/protocol.html#location Yet surely it's better to put the sitemaps at the root so you have:
Intermediate & Advanced SEO | | McTaggart
(a) http://example.com/sitemap.xml
http://example.com/sitemap-chocolatecakes.xml
http://example.com/sitemap-spongecakes.xml
and so on... OR this kind of approach -
(b) http://example/com/sitemap.xml
http://example.com/sitemap/chocolatecakes.xml and
http://example.com/sitemap/spongecakes.xml I would tend towards (a) rather than (b) - which is the best option? Also, can I keep the structure the same for sitemaps that are subcategories of other sitemaps - for example - for a subcategory of http://example.com/sitemap-chocolatecakes.xml I might create http://example.com/sitemap-chocolatecakes-cherryicing.xml - or should I add a sub folder to turn it into http://example.com/sitemap-chocolatecakes/cherryicing.xml Look forward to reading your comments - Luke0 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
Two Pages with the Same Name Different URL's
I was hoping someone could give me some insight into a perplexing issue that I am having with my website. I run an 20K product ecommerce website and I am finding it necessary to have two pages for my content: 1 for content category pages about wigets one for shop pages for wigets 1st page would be .com/shop/wiget/ 2nd page would be .com/content/wiget/ The 1st page would be a catalogue of all the products with filters for the customer to narrow down wigets. So ultimately the URL for the shop page could look like this when the customer filters down... .com/shop/wiget/color/shape/ The second page would be content all about the Wigets. This would be types of wigets colors of wigets, how wigets are used, links to articles about wigets etc. Here are my questions. 1. Is it bad to have two pages about wigets on the site, one for shopping and one for information. The issue here is when I combine my content wiget with my shop wiget page, no one buys anything. But I want to be able to provide Google the best experience for rankings. What is the best approach for Google and the customer? 2. Should I rel canonical all of my .com/shop/wiget/ + .com/wiget/color/ etc. pages to the .com/content/wiget/ page? Or, Should I be canonicalizing all of my .com/shop/wiget/color/etc pages to .com/shop/wiget/ page? 3. Ranking issues. As it is right now, I rank #1 for wiget color. This page on my site would be .com/shop/wiget/color/ . If I rel canonicalize all of my pages to .com/content/wiget/ I am going to loose my rankings because all of my shop/wiget/xxx/xxx/ pages will then point to .com/content/wiget/ page. I am just finding with these massive ecommerce sites that there is WAY to much potential for duplicate content, not enough room to allow Google the ability to rank long tail phrases all the while making it completely complicated to offer people pages that promote buying. As I said before, when I combine my content + shop pages together into one page, my sales hit the floor (like 0 - 15 dollars a day), when i just make a shop page my sales are like (1k+ a day). But I have noticed that ever since Penguin and Panda my rankings have fallen from #1 across the board to #15 and lower for a lot of my phrase with the exception of the one mentioned above. This is why I want to make an information page about wigets and a shop page for people to buy wigets. Please advise if you would. Thanks so much for any insight you can give me!
Intermediate & Advanced SEO | | SKP0 -
How to check a website's architecture?
Hello everyone, I am an SEO analyst - a good one - but I am weak in technical aspects. I do not know any programming and only a little HTML. I know this is a major weakness for an SEO so my first request to you all is to guide me how to learn HTML and some basic PHP programming. Secondly... about the topic of this particular question - I know that a website should have a flat architecture... but I do not know how to find out if a website's architecture is flat or not, good or bad. Please help me out on this... I would be obliged. Eagerly awaiting your responses, BEst Regards, Talha
Intermediate & Advanced SEO | | MTalhaImtiaz0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0 -
Posing QU's on Google Variables "aclk", "gclid" "cd", "/aclk" "/search", "/url" etc
I've been doing a bit of stats research prompted by read the recent ranking blog http://www.seomoz.org/blog/gettings-rankings-into-ga-using-custom-variables There are a few things that have come up in my research that I'd like to clear up. The below analysis has been done on my "conversions". 1/. What does "/aclk" mean in the Referrer URL? I have noticed a strong correlation between this and "gclid" in the landing page variable. Does it mean "ad click" ?? Although they seem to "closely" correlate they don't exactly, so when I have /aclk in the referrer Url MOSTLY I have gclid in the landing page URL. BUT not always, and the same applies vice versa. It's pretty vital that I know what is the best way to monitor adwords PPC, so what is the best variable to go on? - Currently I am using "gclid", but I have about 25% extra referral URL's with /aclk in that dont have "gclid" in - so am I underestimating my number of PPC conversions? 2/. The use of the variable "cd" is great, but it is not always present. I have noticed that 99% of my google "Referrer URL's" either start with:
Intermediate & Advanced SEO | | James77
/aclk - No cd value
/search - No cd value
/url - Always contains the cd variable. What do I make of this?? Thanks for the help in advance!0