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Should you allow an auto dealer's inventory to be indexed?
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Due to the way most auto dealership website populate inventory pages, should you allow inventory to be indexed at all?
The main benefit us more content. The problem is it creates duplicate, or near duplicate content. It also creates a ton of crawl errors since the turnover is so short and fast.
I would love some help on this.
Thanks!
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https://www.youtube.com/watch?v=mQZY7EmjbMA - Here is a video on how duplicate content is handled by Google.
Here are my thoughts, it would be better for you because the searcher who types in the specific make and model in your inventory will be able to find it quickly, as opposed to having to click through a site. Theoretically, that is the benefit. It could also be that pages don't rank because all of the content is viewed as duplicate.
I would make the decision based on what is best for the searcher, which would be to have an organic SERP with exactly what they are looking for.
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Yes in my view, if you also put reviews and customer experiences on these pages that should water down the chances of been duplicate content. Also pet rel canonical on the pages. I am pretty sure also Google realises that for some industry types a spade is a spade and millions of website will sell it. Its the ones which make standout with something different will make you rank better.
With the 404 errors can't the system archive the pages with the products which sell I am assuming that 1 page = 1 car or Car Product? or the system create a 301 redirect automatically the product goes? Auto sitemaps generation would also tell Google which pages your site has.
I hope this helps
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