Sponsored post
-
-
If we are to get a quality blog to write a "sponsored blog post" for us and if they clearly state it is "sponsored" should the link back to our website be "no follow"?
-
From an SEO stand point is it even worth getting the link if its "no follow"?
-
-
1. Yes
2. Depends - If you going to be getting visits from that post then defiantly because visits can turn into sales which can be a better result than a follow link at times.
Finally you may find the following Youmoz post handy - http://moz.com/ugc/everything-you-need-to-know-about-sponsored-content
-
Depends what your ultimate plan is. If it's a big blog and it's the ideal audience to get in front of for your product, it's definitely worth the traffic. If they click through and join your list or look around and purchase etc., then that's worth it.
But if you just want the link for the ranking value, then no it probably is not.
Think of it as though you are an opening band. Sure, getting paid is nice, but access to the audience who then becomes fans of your band for years to come is a lot better than just getting paid to perform.
-
Thanks Turkey. From an SEO stand point is it even worth getting the link if its "no follow"?
-
Yes a "sponsored blog post" should be "no follow"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Posts and Page linking
Can I link from the post to page? I read on semoz that in order to avoid crazy linking I should not link from a post everywhere. Is it ok to link from some post which is in a category to a page?
Link Building | | VillasDiani0 -
What holds more SEOweight, posts or blogrolls?
Was just wondering what hold more SEO weight: a post or blogroll? Additionally, are static html pages better to have links from or blogs? Thanks, Jimmy
Link Building | | jimmy02250 -
Link Building - Post Penguin
Hi, We have an eCommerce site that has recently been hit for some unnatural linking, resulting in a warning in our Google Webmaster Tools account. We weren't doing anything particularly underhand (and indeed before Penguin there wasn't a cause for concern) but nevertheless Google has picked up and penalised us. We've instantly removed the worst offending links and requested a resubmission. If this doesn't result in positive action from Google we're planning on employing the services of an Oracle member on SEOmoz who was kind enough to give us some fantastic free advice in order to go through and remove any further links that may be seen as questionable. Moving forward however I'm a little bit overwhelmed as to exactly what we should be doing in order to create a positive, natural link portfolio. I understand the emphasis is on ‘natural’ linking but we’ve been online for 8 years and I think it’s fairly safe to say that the number of links we have now is probably representative of about our ‘lot’ when it comes to 100% natural links. It would be nice to give our portfolio a nice gentle push in the right direction. I’ve checked through SEOmoz and the most up to date link building article they have appears to be http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links - This guide however does seem to suggest some things that are potentially frowned upon now (for example, highly optimised anchor text I understand is now a no-no). Obviously, in days gone by I could look at Open Site Explorer to try to emulate my competitors but, to be honest, most of them have what I would describe as a fairly poor link profile and if I'm going to invest real time in to this I want to make sure I'm heading off in the right direction. Does anybody on here know of a really high quality post penguin link building guide, either on SEOmoz or elsewhere that I can use as some bedtime reading? Our website is eCommerce in nature so an article tailored towards online selling would be ideal. Thanks for reading! Chris
Link Building | | ChrisHolgate0 -
Guest Blog Posting : Is that all it is made out to be?
Experts frequently mention that one of the best way to build the link is to guest blog with some authoritative blogs in your niche after Penguin, Panda and other animals invaded SEO landscape. At the same time everyone agrees that "Content is the king" and if you have unique and useful content, people would link to you without any extra efforts on your part. Do you see any contradiction in those statements? I spent my time, my resource, my genius writing up very good posts. As a matter of fact all my post are good (IMHO), but I can churn out only 2 or 3 masterpieces per month. Should I share my content willingly as a guest post to other websites who are not my local direct competitor of course, but nonetheless are in my niche, thus adding to their authority on the subject? I will get a link out of it. Would I get a significant traffic? I doubt that. At least from my limited experience. Or should I strengthen my own site striving to be such authority in my niche? But without strong external link profile Google shall frown upon me and my site. Personally I inclined more to save most of the content for my own blog. What do you gals and guys think?
Link Building | | SirMax0 -
Post Penguin Blog Commenting Links
I have heard a few different things, and I am still not quite clear. Regarding blog commenting, what is the preferred way to do it now? Should the text that is hyperlinked just be our main website name written out http://www.example.com? Is anchor text the text that is hyperlinked? And should the link always go to our home page, or should it go to whatever page we are commenting about. Is blog commenting still good to do post penguin?
Link Building | | Craig2100 -
Is it Better to Link to an Article or Post it on my Site?
I have a client who has a few articles written about her and posted on different news-related sites. She has asked me to capture these articles (we have permission) and create a section on her site for them. My question is this... From an SEO standpoint, would it be better to link _to the _articles, post them on her site or both? Or, maybe there's an even better way I'm not thinking of. Your advice is greatly appreciated. Thanks, Kirk
Link Building | | kbates0 -
White Paper - Should I post to mysite before I put it on PRWEB?
I have a White Paper on Asset Based Lending. Should I post to mysite before I put it on PRWEB as a press release? Does it really matter who get's the credit first? How can I get forum and blogs to carry it?
Link Building | | AppleCapitalGroup0 -
The Value of Off-Topic Guest Posts
Hi Mozzers! So the dilemma I am facing right now is getting links to deep pages on our site. One possible idea is guest posting on blogs with good domain and page authority. However, what if the blogs have good domain and page authority but they are off-topic or not really related to your site's main topic. How much will these links be devalued and could this hurt you by appearing manipulative? Thanks!
Link Building | | SparkplugDigital0