New Links in Old Articles
-
We have recently launched a new website for a brand that always existed in our company, but never had its own website.
Now I'm looking to increase it's organic visibility. We had quite a few links coming into our other sites, when in fact they would be more relevant to our new site. The only things is I found a really good one from 2012 - what would be your thoughts on asking the author to change the link? How would Google view? Would I damage the organic visibility of the site it is currently linking to?
Thanks,
Brian
-
Hello Brian,
There would be two issues at play here, your original thought to update the link would be a good idea for the new website. A link on an established website with domain and trust authority is a great link.
The issue of hurting your existing website is also a factor. Depending on how many links the existing website has, if it were to lose one of its best back links, that could affect the existing website. If its only 1 out of hundreds or thousands I would not worry too much. I would do a complete review of the back links to the existing website to determine if I would request the change. Based on number of links from high PA web pages.
In the eyes of Google, I would think that if you updated an old link to a new more relevant link - that would be seen as a good thing not bad in any way.
Hope that helps,
Happy Holidays - Joe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are these links helping
Hi, We have had a few new links for a client and we are hoping that we can get some feedback on whether these have any link juice. We dont want to waste our time with links that dont benefit the website. Thanks http://thebestmealplancateringbiz.strikingly.com/blog/diet-meal-plan-delivery-services http://mealplanguide.home.blog/2018/11/02/importance-of-diet-meal-plans/ https://besthealthymeals.tumblr.com/post/179669447854/benefits-of-diet-meal-planning https://lauraberbenaj2.wixsite.com/mysite/blog/healthy-diet-meals-delivery
Link Building | | Caffeine_Marketing0 -
We had a blog that has been inactive since 2011\. Now since the website is redesigned and we are working on link building, is it advisable to use the old blog content in the new blog?
The content of the old blog belongs to the company, hence no issues of copied content. The options I have are: 1. Use old content as is 2. Re-use old content in more interesting format i.e use info-graphics and the likes 3. Do not use any of the old content. Create new content
Link Building | | Tusk2Tail0 -
Link text
Can anyone give me any advise regarding anchor text in back links on external sites. I have about 8 bloggers reviewing our products on their sites. When they link to our site, they either use the words of our company name or something like “click here” as the words in the link. There are a few key words that we are wanting to improve for so should those words be made as the live link on their site?
Link Building | | Hardley1110 -
Penguin Recover: Remove links vs Burry Links
The best is to do both. However with those with limited resources, would building more links with branded and naked URL anchor links be a better solution than painstakingly asking every webmaster to remove links.
Link Building | | reprisemedia10 -
Too many external links vs linking root domains - good or bad?
Hi guys, After the latest Linkscape update, we noticed that our website have 424,671 external links with 4,395 linking root domains, so roughly 100 links/domain. Does Google consider this to be a negative thing or we do not need to worry about it. Many thanks. David
Link Building | | sssrpm0 -
Link Building: No linked to content in industry
Hello, I'm doing link buidling for a small ecommerce niche. There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites) How should this effect what resource content I should create. Thanks!
Link Building | | BobGW0 -
Free link on a Paid Link Blog
Hi there, I have been doing some outreaching, and managed to have a blog post accepted on a authority blog. They included links to my website, and I was very pleased with the placement. However, having browsed through the site, I was worried to see that they openly admit they allow 'reviews' of websites, with backlinks included, for $50 per review. I am worried I might be penalised without actually doing anything wrong. I did not pay for my link, but the link has been placed on a site which openly admits they accept payment for links. Should I be worried? Should I ask them to take it down? To date I have been told countless times by bloggers I am outreaching that if I pay $10, $50, $100 etc I can write a blog post. I have never accepted because of the risk of penalization. Now, unwittingly, I am linked to from a paid link site with a blog post that would look like I have paid for it because of the placement and style of back link. What do you think? Thanks,
Link Building | | giveacar0