Best link building activities to increase velocity.
-
I'm running my own web based company selling security software. I'm a one man band and do the programming, web design, SEO etc. all myself. I've taken a very white hat approach so far and spend all my time writing guest posts and getting them published on tech blogs (I get 3-5 links per week doing this). The only tool I use is Buzzstream and I've been doing this for about 6 months now.
I'm starting to see a few results but whenever I look at my competitors I see they have links from thousands of root domains. I feel like I need to increase my link building velocity with a new activity which will yield a much greater number of links than I am able to create using my guest posting strategy. I'm not keen to start spamming article directories or any other short term activity. I dedicate about 8 hours per week to SEO and I could afford to spend around $700 per month if necessary. Any help would be much appreciated.
-
The best kind of competition is when it gets personal. Not necessarily about prize but more about status, ego, achievement and daring.
Apart from competitions you can try viral content. Here are a few examples of viral content I created:
- http://www.giantstars.de/ (Flash & Video)
- http://analogik.com/acid_trip/ (Flash)
Hope this helps.
-
Thanks Dejan SEO. Actually I've had reasonable success offering giveaways of my product to bloggers. I assume you mean creating a competition on my site and trying to attract inbound links? Would you mind providing a little more details about the strategy that you have been successful with?
-
Try running a competition. We've had good success with it.
-
Although a little over-used, infographics are still a great way of gaining links if you market them properly. A quick outline of the process would be:
- Pick a topic (doing all the proper research into making sure it's going to be interesting to people, etc)
- Create the infographic (make sure to use a good designer - it's worth spending the extra cash)
- Seed it through social media, employing the use of friends, colleagues and random homeless people if needs be.
- Market it to blog owners in your niche.
That last part has a workflow of its own which is time consuming but something that you can outsource (drop me a PM if you need any help). Another quick outline:
- Create a list of blogs. Columns should include things like their URL, contact name, email, contact form, twitter handle, facebook page, title of a recent post, why that post was interesting, etc.
- Add a new column to your spreadsheet with a quick few words about why you find their blog interesting. This will be added to your email so needs to sound like a real person and written in the correct tone... so don't rush this too much.
- Email all of your blog owners telling them of your infographic and asking if they'd like to feature it. This can be automated with data from your spreadsheet but make sure it looks like you written and sent the email manually.
Hope that's all helpful - it's really just a quick overview of a much larger process but should help at least a little
- Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for a Link Building Strategy
Hi, I am looking for information on how to develop a link building strategy... I am wondering if its a good to go through a list of directory sites ( which I do not currently have)... Does anyone have a list? Do people set targets for the amount of links they wish to get?.
Link Building | | paddyaran0 -
Link Building Recommendations Please
Hi - I am responsible for a small but growing number of websites for companies that serve the elderly population. I need help with link building for these websites and I'm looking for suggestions on finding one or two professionals to whom I can outsource that work. 1. Can you recommend anyone for this need, someone I can contact who you know to be qualified and professional? 2. Can you give me an idea of what such services should cost? Thanks!
Link Building | | tcolling0 -
Best Course of Action For Over Optimized Link Profile
I'm working on a few sites right now and before I came on board, they purchased spammy link building packages. For instance, one site shows 3.8k links from 600 root domains. As you can guess, these are ALL spammy pages with dozens to hundreds of links on each. They're all targeted keywords to the homepage. Our other site shows 600+, and again, all spammy links from unrelated spam sites and free link directory packages. The site in question had duplicate content taken from other sites and about 7 pages total indexed. It has since been updated to a WordPress theme with original content and many additional pages. It also has proper SCHEMA locations as it is a legitimate, local business. We receive next to no organic traffic, the pages don't rank for the terms (duh), and basically I'm concerned with moving forward. I don't want to spend time building legitimate links to our sites if we're already nuked by Google. What I'm asking is, do any of you have experience _successfully _using the disavow tool to remove past links? I really don't think a solid link building campaign to our newly updated site is going to undo the thousands of spammy and over-optimized links we have in place already. How likely is it that Google gets the point that we are a legitimate site with new, fresh content when the site receives legitimate links from related sites and such?
Link Building | | kirmeliux0 -
Link Building for extremely niche industry
I understand that when getting links into your site, they need to be good authority but, importantly, also relevant to the information on your own website. I've seen examples for people to find guest posting opportunities on many sites, but these have been for popular industries with mass amounts of people discussing it (travel blogs, fashion blogs), making guest post opportunities more readily available. The company I work for provide doc storage, scanning and paperless solutions. As you can guess, when following these guides to find blogs on our industry, I have come up short with places to ask to guest post on! So, how would SEOmozzers approach building quality, relevant links for a very niche industry such as ours? Also, we'll be building pages for extremely specific types of files (e.g. Microfiche Scanning, A0 Scanning....). For these pages, how will I be able to find relevant pages on these topics to get a link to, because these will obviously be even more niche than doc scanning? Thank you!
Link Building | | janc0 -
Best links not showing up
I was wondering why some of my best (high-ranking) links don't show up either in Open Site Explorer or Majestic SEO's backlinks tool. Does Google even see them?
Link Building | | cathiedducktoes0 -
Should I build links to wordpress category pages?
Hi guys, I'm working on http://www.top-10-dating-reviews.com and planto build links to the category pages - is that the best strategy for a comparison site like this? This is a wordpress site and I read that category pages should be no indexed is that the case? If so then obviously I'd be wasting my time building links to these pages as google wouldn't index them anyway. Any advice on the best strategy for link building would be much appreciated!
Link Building | | SamCUK0 -
GWT Best For Link Checking?
Even though GWT's Links to your site is about a month behind I am finding that it reports new links faster than either OSE or Majestic. Has anybody found anything more current than GWT?
Link Building | | waynekolenchuk0 -
Link Building Question
Hello, Here is my situation - i'm number 10 for a moderate keyword and i want to rank higher . Using the Open Site Explorer i studied the links of 12 competitors and noticed the following : There are only 2 sites that are doing 100% white hat - one of them is on first page only because has a big,big domain autority, the other because is a brand name. The rest of my competitors are on first page using directory submissions (i discovered 200+ directories - and not counting those that are not indexed.), buying links (for ex check these 2 :http://www.dentistsburbank.com/links , http://www.dentistinaustin.com/links/ - there are 50+ more sites like this), spam forums and article submissions. For my site i tried to get only quality links, tried link bait, quality articles - etc(and this for more that 18 months). Unfortunately it seems that my efforts are not enough(seems that links from military.com are not enough to beat 200 low quality directories) and i want to ask the community what should i do. Shall i invest in directory submissions (it will cost around $1500) ? If not in directories in what shall i invest the money ? Are there any companies able to create successful link baits ? Shall i report the paid links hoping that Google will take action ? Any other ideas 🙂
Link Building | | allyteal0