Best link building activities to increase velocity.
-
I'm running my own web based company selling security software. I'm a one man band and do the programming, web design, SEO etc. all myself. I've taken a very white hat approach so far and spend all my time writing guest posts and getting them published on tech blogs (I get 3-5 links per week doing this). The only tool I use is Buzzstream and I've been doing this for about 6 months now.
I'm starting to see a few results but whenever I look at my competitors I see they have links from thousands of root domains. I feel like I need to increase my link building velocity with a new activity which will yield a much greater number of links than I am able to create using my guest posting strategy. I'm not keen to start spamming article directories or any other short term activity. I dedicate about 8 hours per week to SEO and I could afford to spend around $700 per month if necessary. Any help would be much appreciated.
-
The best kind of competition is when it gets personal. Not necessarily about prize but more about status, ego, achievement and daring.
Apart from competitions you can try viral content. Here are a few examples of viral content I created:
- http://www.giantstars.de/ (Flash & Video)
- http://analogik.com/acid_trip/ (Flash)
Hope this helps.
-
Thanks Dejan SEO. Actually I've had reasonable success offering giveaways of my product to bloggers. I assume you mean creating a competition on my site and trying to attract inbound links? Would you mind providing a little more details about the strategy that you have been successful with?
-
Try running a competition. We've had good success with it.
-
Although a little over-used, infographics are still a great way of gaining links if you market them properly. A quick outline of the process would be:
- Pick a topic (doing all the proper research into making sure it's going to be interesting to people, etc)
- Create the infographic (make sure to use a good designer - it's worth spending the extra cash)
- Seed it through social media, employing the use of friends, colleagues and random homeless people if needs be.
- Market it to blog owners in your niche.
That last part has a workflow of its own which is time consuming but something that you can outsource (drop me a PM if you need any help). Another quick outline:
- Create a list of blogs. Columns should include things like their URL, contact name, email, contact form, twitter handle, facebook page, title of a recent post, why that post was interesting, etc.
- Add a new column to your spreadsheet with a quick few words about why you find their blog interesting. This will be added to your email so needs to sound like a real person and written in the correct tone... so don't rush this too much.
- Email all of your blog owners telling them of your infographic and asking if they'd like to feature it. This can be automated with data from your spreadsheet but make sure it looks like you written and sent the email manually.
Hope that's all helpful - it's really just a quick overview of a much larger process but should help at least a little
- Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building
hello, my website is www.anavasis.gr and it is in Greek. Which is the best way to build backlinks? Hire a freelancer and let him making links to any site? What should i ask from a freelancer when building links for me? what should i give him like (keywords) ?. what is important to take take of? When you go to freelancer.com there are people offering backlinks for less than 100$ is that a good method? Will this help my seo? Is it a matter that my site is in Greek? thanks
Link Building | | anavasis0 -
Spam Link Building Discovered - What would you do?
Hi Mozers, After investigating our no 1 competitor we have discovered their 87k back links comparing to ours 1k. After dipper investigations we discovered that all the back links are gained by the websites created by themselves. So what they did is - they had purchased 10+ domains and created 10+ new websites that are identical as their original .com version. EVERY SINGLE LINK on these 'new' websites link to their .com version. The 'New' websites are not indexed. Literally each of us can do the same and gain thousands of back links, but isn't it violating google's policy? What are your thought on it? (What is the best practice to report the violation of google's policy to Google?) Best regards, Lana
Link Building | | Chemometec0 -
Why do the best ranking websites not seem to follow SEO best practice, particularly in terms of link building?
I work for an online retailer, which predominantly sells perfume products. In recent months, we have been spending more and more time on SEO, particularly in terms of improving our content, and as part of our strategy we have been working with beauty bloggers in particular (independent reviews, articles etc) to increase the number of links to our website. Whilst we’ve seen steady improvements, we are concerned that some of the key words/phrases we are targeting still aren’t ranking as high as we would like. Some weeks they will move up a few places, but more often than not, they will then move back down. We are more frustrated as we are seeing other websites, which are much poorer in terms of quality content, number of products, etc., ranking quite highly for these terms. From analysing these sites, it seems they are achieving their high ranking from having a considerable number of what appear to be poor quality links. We have been warned countless times to avoid link farms, etc., yet these sites have 100s even 1000s of links coming from suspect sites and it isn’t doing them any harm. Recently, we noticed a lot of our competitors are receiving links from websites such as LinkPartners. When we checked the website, we could see that whilst it appears to be a fairly SPAMMY website, its domain authority (67) is actually quite high. Should we base our decision about whether or not to place a link somewhere solely on how high their domain authority is, i.e. would it be more beneficial to us to have a link with what appears to be a link farm if their domain authority is high, than what appears to be a fantastic independent beauty blog with a low domain authority? Or should we avoid these sites whatever the circumstances? It’s slightly confusing for us as we are being warned about placing links on websites as google is apparently going to penalise us for it, but then we see our rival sites doing well by simply placing links everywhere they can.
Link Building | | DazzaH1 -
Internal Links - How to Increase them, Categories not being considered as Internal Links
Hi All: As per my understanding, Internal Equity Passing Links is a metric defining PA. Now my website has around 65 internal links while few of my competitors have more than 180 links. I am unable to understand how to increase the internal links passing equity on my website, because I can see, more number of links on my website than my competitors but opensiteexplorer does not show that. I am really confused. Please help out if anyone knows something about this issue. Thanks in advance.
Link Building | | sidjain4you0 -
Link Building Techniques of 2013
I read the recent post of Future proof link building.I totally agreed that this is the way we need to build all links.This is the answer to how we need to create backlinks. I have a question for many senior members here.Which link building technique they are using especially to increase domain Authority. with Techniques If you possible source or guide me how you do it,that so nice from your end.
Link Building | | csfarnsworth0 -
Link Building for a Newbie!
Hi Guys & Girls. Following my previous question, I seem to really be getting to grips with SEOmoz and all its features which seem fantastic. As mentioned before, I am quite new to this SEO game and learning all the time!! Through all my reading and learning over the last week I have learnt that Link Building is one of the most powerful ways of increasing your SEO game. I'm really trying to get my head around it all. I have come across things like "Link Farming" which seems to be a big no no in terms of Google. Submitting to Link directories etc etc. Now for somebody new, this all comes across quite confusing. Can anybody out there provide me with a really simple but informative way to effectively Link Build? Best practices etc etc! I really want to learn and "up" my game! The website that I am working with is http://www.advanced-incar.co.uk Many thanks, Tim
Link Building | | timborrill0 -
What are the best SEO agencies for link building?
I am not looking for a full service SEO agency. I just want link building. Not paid links, not link networks, not blog comments, not bookmarks...real, legit, decent links. Does anyone have any experience working with an SEO agency that helped them develop their link profile positively and at a reasonable price? I'm willing to pay for the service, I just want to work with someone who won't buy links or send a bunch of spam our way. If anyone has worked with such an agency, please let me know so I can contact them for more info. Thanks!
Link Building | | DanDeceuster0 -
Link building techniques
Hi there guys, 2011 will not doubt bring new changes to how Google look at links, I heard that there have been complaints because a lot of poor websites rank really high because of the vast amount of links they have acquired! Can any one please provide me some pointers for sucesful white hat link building tips? I would be very grateful!! Thanks guys G
Link Building | | GAZ090