Best link building activities to increase velocity.
-
I'm running my own web based company selling security software. I'm a one man band and do the programming, web design, SEO etc. all myself. I've taken a very white hat approach so far and spend all my time writing guest posts and getting them published on tech blogs (I get 3-5 links per week doing this). The only tool I use is Buzzstream and I've been doing this for about 6 months now.
I'm starting to see a few results but whenever I look at my competitors I see they have links from thousands of root domains. I feel like I need to increase my link building velocity with a new activity which will yield a much greater number of links than I am able to create using my guest posting strategy. I'm not keen to start spamming article directories or any other short term activity. I dedicate about 8 hours per week to SEO and I could afford to spend around $700 per month if necessary. Any help would be much appreciated.
-
The best kind of competition is when it gets personal. Not necessarily about prize but more about status, ego, achievement and daring.
Apart from competitions you can try viral content. Here are a few examples of viral content I created:
- http://www.giantstars.de/ (Flash & Video)
- http://analogik.com/acid_trip/ (Flash)
Hope this helps.
-
Thanks Dejan SEO. Actually I've had reasonable success offering giveaways of my product to bloggers. I assume you mean creating a competition on my site and trying to attract inbound links? Would you mind providing a little more details about the strategy that you have been successful with?
-
Try running a competition. We've had good success with it.
-
Although a little over-used, infographics are still a great way of gaining links if you market them properly. A quick outline of the process would be:
- Pick a topic (doing all the proper research into making sure it's going to be interesting to people, etc)
- Create the infographic (make sure to use a good designer - it's worth spending the extra cash)
- Seed it through social media, employing the use of friends, colleagues and random homeless people if needs be.
- Market it to blog owners in your niche.
That last part has a workflow of its own which is time consuming but something that you can outsource (drop me a PM if you need any help). Another quick outline:
- Create a list of blogs. Columns should include things like their URL, contact name, email, contact form, twitter handle, facebook page, title of a recent post, why that post was interesting, etc.
- Add a new column to your spreadsheet with a quick few words about why you find their blog interesting. This will be added to your email so needs to sound like a real person and written in the correct tone... so don't rush this too much.
- Email all of your blog owners telling them of your infographic and asking if they'd like to feature it. This can be automated with data from your spreadsheet but make sure it looks like you written and sent the email manually.
Hope that's all helpful - it's really just a quick overview of a much larger process but should help at least a little
- Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building with PDFs
I created a manual for a popular piece of equipment and placed it, as a PDF-file, on my website. The PDF contains a clickable link to the root domain of my website. Other websites have downloaded the PDF and put it on their own website, hosting it themselves. Since Google indexes PDFs, does the link in the PDF count as a regular 'link' from an external website, and does it have comparable value? Can't find any thoughts or studies about this anywhere.
Link Building | | RBenedict0 -
Link Building
I noticed another SEO builds backlinks (tons) on a social media profile that then has a link to his client's site. Another site he builds backlinks are a bitly account that 301's to the clients account. Why would you do this? Is it that you can build links indiscriminately to build a page up in PR to 3-4-5 PR, then pass that higher PR to your site (safe). Is that PR building method better than placing 100's of smaller PR links on your site? It seems logical that if you passed in a tremendous amount of juice to juice a site up to PR4, you won't make your main site PR4 by JUST that link. You would need to build a lot of PR4 sites to make your site PR4. Why not just put all the backlinks on the main page instead of building up secondary social profiles etc... Please reveal this secret. I know a lot of SEOs are using this method. Help 🙂
Link Building | | JML11790 -
"Activating" Links - Do External Links Have to Be Clicked On to Really Have Value?
I heard an SEO talk about the concept of "activating" a link - meaning that if an external link to your site exists, but google doesn't detect that it has gotten any actual clicks, they will significantly discount or ignore the value of the link. Obviously between Chrome, toolbars, and GA, google does have a lot of ways to detect whether a link has gotten clicks. What is the SEOmoz take on this issue?
Link Building | | kbrake0 -
Link Building with Bloggers
I want to know when it comes to link building with relevant bloggers, is there a difference among the following in terms of SEO value? product review product giveaway guest blog Also, what would look natural o Google as how many of such links I can build per month? We are a consumer products, we've had lots of bloggers approach us wanting to do the above link building with us, if they fit the profile, high quality site, relevant to our business, does that mean I can do as many per month as we'd like to?
Link Building | | ypl0 -
Outsource Link Building?
Currently we are in the process of creating a new ecommerce website. The site is not live yet, but we have done all of the planning and brainstorming and now are just doing all of the dirty work to get things ready to go live. We are devoting a lot of time on merchandising and developing the site, but currently do not have the resources to put together a good link building campaign in house. Does anyone have any recommendations for outsourcing the link building? The last thing we want is to hire someone that submits to bad neighborhoods and only directories. Is there a good, better, best scenario we should be looking at for pricing, ect? Obviously, like most who are starting a new site, cost is an issue at least until the site gives some sort of sign of life. Also, we are in the Pittsburgh area. We don't need to go local with this, but if there is someone particularly good in the area it would be nice. Thanks in advance.
Link Building | | ClaytonKendall0 -
Back Link: Is LinkedIn keywords in profile good Link building strategy?
I distribute industrial products B2B with e commerce. I have a personal profile on LinkedIn. I listed the products I sell and I could have all my partners and associates list my web site on their profiles. Do search engines review LinkedIn personal profiles or company profiles and is it a good marketing strategy to have my web site, keywords, and my two largest selling products on LinkedIn?
Link Building | | Wales0 -
Link building and directory links to a new site
I have three new sites all hosted on the same server in the same public html folder and each site is in a different folder inside the public html folder. These sites are a listing of live music venues in different cities in Texas. Should I link these sites together to increase page rank to each other and also put key search phrases in the anchor text and place these links in the text in the center of each page of each site to make the links more effective? Also, because the sites are about a year old they don't have many inlinks yet. If i submit them to about 50 directories will Google not like this because there are way more directory links than natural links? I've been told that it is trouble to have more than about 50% directory links compared to natural links. Thanks in advance for your answers! Take care,
Link Building | | Ron10
Ron0 -
Hiring a Company for Link Building
I am considering hiring a company to help develop link building for our websites. It is just too time intensive for me and I would like someone with experience to do it. So. . .what are the things I should ask of this company to make sure they know what they are doing and will do it in an ethical manner? What are some things I should make sure that they will NOT do with the links? Any guidance you have on what I should tell the company would be helpful.
Link Building | | findachristianjob0