A huge spike in traffic, mainely from social and organic

[tomedess]

Hi there,

We see this huge spike in traffic to our home page for almost a week now.

When I check the source I see a crazy spike in Facebook traffic (25,630% change!!), Twitter and organic. The spike in traffic is to our home page alone.

The bounce rate is much higher than avg. and time on page is shorter. Also, no. of new visitors to the site is higher than average.

The traffic is obviously low quality and is hurting our site's statistics.

Any ideas as to why this is happening?

Many thanks in advance,

Gal

[tomedess]

Nope, the / is the end of the line

[evolvingSEO]

I think drilldown should be available if you just click 'facebook.com' etc - no?

[evolvingSEO]

My second thought is perhaps someone has scraped your GA code and has it on another site? Are you using Google tag manager or do you have the GA code right in the source code of your website? Can you check http://spyonweb.com/ to see if any other websites have your GA code on them?

[tomedess]

No drilldown available from that point unfortunately.

I can see specific social pages that refer to other site pages but that is our "normal" traffic, while the problem here is low quality traffic (you can see the bounce and avg. time on page) in huge numbers going to our home page.

I have searched the social networks for brand mentions (I also use Mention for this) and nothing extraordinary came up.

This type of traffic is very unusual in every aspect - the huge numbers, visits to home page only, bad quality signals and the fact that it goes on for a few weeks now. Our activity on social couldn't have bring something like this, plus it also seen it the organic traffic.

[JarnoNijzing]

can you go in even further, showing the Facebook pages/profiles that refer to you? Have you searched for your website, business name, name in Facebook and Twitter? Have you promoted a #Hash to social media or anything?

Maybe start by searching in the Social Media networks to see if anything comes up.

[tomedess]

Hi Dan,

Thanks for your help!

Unfortunately it didn't reveal anything (to my understanding) as the referral path of this mass traffic is '/'.

I have attached a print screen so you will be able to see all the numbers.

Any ideas on this one?

Many thanks

Gal

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[evolvingSEO]

1. Go to Acquisition -> All Traffic -> Referrals
2. Click secondary dimension
3. Type "Referral Path" and select that.
4. You will now see the full URL path of each referring domain.

Let us know if you see anything!

[tomedess]

Hi Jarno,

Thanks for replying. I'll be happy to provide more info, of course.

All this traffic is going to our home page http://www.tomedes.com/.

As to the referring Social Media users / pages, where can I find this data?

Thanks again,

Gal

[JarnoNijzing]

Gal,

could you perhaps provide some more information? URL, referring Social Media users / pages, etc.

Otherwise we wouldn't know where to look.

Regards

Jarno