Acquire domains to boost yours, how to redirect an acquired domain
-
What is the best way to redirect for best SEO benefits? Examples:
fietstassen.eu -> loodgieter.nl
Any technical information how to (root) redirect for best SEO practices?
-
Hi Remko,
Sorry for the late response. Currently you have fietstassen.nl and loodgieter.nl as duplicate content. (as far as I see, you do not have a cross domain canonical, nor a 301 redirect telling Googlebot which version they should index). So it might be a good idea to implement one of them. (301 is usually easier
)Gr., Keszi
-
They should be roughly equal, unless one has a drastically higher domain authority and amount of backlinks.
-
thanks erica, so it doesn't matter if you 301 redirect like glaspunt.nl or like fietstassen.eu both redirects give an equal amount of linkpower?
-
Everyone's 301 redirect suggestions are correct. However, exact match domains may not be worth grabbing all of them for SEO. There's been lessening returns.
-
Hi Keszi thanks for you clear explanation and you're correct that 'fietstassen' is not handy-man business
But the thing I want to know is the way both domains are redirect in a different way. Fietstassen in redirected in the way that the domain (fietstassen) stays visible. Glaspunt is redirected with a 301 redirect in the root server. Is there any advantage in one of them? -
Hi Remko,
First of all I would check for the domains that I want to buy and redirect for relevancy and their backlink profile.
The example you gave:
Fietstassen.eu - > Loodgieter.nl for me it was a little strange. (Correct me, if I am wrong, but Fietstassen is bicycle bags? and Loodgieter is repair/handy man?).
I did not check in details what kind of link profile Fietstassen has, but if my dutch isn't cheating on me, I might have a feeling that it has collected non-relevant links to your target website.
As for your first example: Glaspunt.nl -> Glas.nl if I get it right, these two seem to be in the same industry, so buying glaspunt.nl could be an idea.
As in general:
If you buy a domain, just to redirect and gather their link juice:
- look for relevancy first.
- check that domains backlink profile (just to be safe. if it only has a spammy link profile, I do not know if it would be a good idea to point it towards your project)
- if the domain that you are buying would be more relevant to a category of your website, I'd redirect it towards there instead of homepage.
I hope this helped.
Gr., Keszi
-
To pass the juice a permanent redirect (301) would be the best solution for this.
Check out this resource about redirects: http://moz.com/learn/seo/redirection
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple sites in the same niche (Should we redirect these to our Main Site)
I will keep this short and sweet. We have some websites in the same niche area but want to focus only on our newest site (basically all the information that was being posted on the other sites will now be part of our new site) This will save us a lot of time and increase our focus on 1 entity. Should we redirect these website with a 301 redirect to the specific categories that they focus on in the new site? or should we redirect to the main domain.
White Hat / Black Hat SEO | | CMcMullen0 -
2 Questions about 301 Redirects
So I have a couple of questions about 301 redirects: Do Google penalties EVER pass through a 301? I've done 20+ domain 301s in the last year and have yet to see it happen, but the other day I read a an article (or maybe it was a QA post?) that suggested doing 302s to avoid transferring penalties. Has anyone seen any authoritative information regarding this? I 301'd a domain in February that another SEO firm had built a lot of spammy links and I began building contextual links for it at a very slow rate (like 10 or so a month). Within a month, my domain authority was a 26 on the new domain and my inbound links were non existent. By month 2, my links were 70k and domain authority was 34. By month 3, down to 25k inbound links and domain authority of 29, where it has settled for the last 3 months despite some really high quality links. My question (don't worry it's coming), is does anyone have any clue why my links shot up so quickly and then dropped? I'm assuming the 301 links kicked in and then only about 45% ended up 'sticking'?? Thanks in advance
White Hat / Black Hat SEO | | BrianJGomez0 -
Failed microsites that negatively affect main site: should I just redirect them all?
While they are great domain names, I suspect my 7 microsites are considered spammy and resulted in a filter on my main e-commerce site for the important keywords we now have a filter blocking from showing up in search. Should I consider it a sunk cost and redirect them all to my main e-commerce site, or is there any reason why that would make things worse? I've fixed just about everything I can thinking of in response to Panda and Penguin, before which we were on the first page for everything. That includes adding hundreds of pages of unique and relevant content, in the form of buyers guides and on e-commerce category pages -- resolving issues of thin content. Then I hid URL parameters in Ajax, sped up the site significantly, started generating new links... nothing... I have tons of new keywords for other categories, but I still clearly have that filter on those few important head keywords. The anchor text on the microsites leading to the main site are typically not exact match, so I don't think that's the issue. It has to be that the sites themselves are considered spammy. My bosses are not going to like the idea because they paid for those awesome domains, but would the best idea be to redirect them to the e-commerce site?
White Hat / Black Hat SEO | | ElBo9130 -
One good domain generating to much links what to do
I think penguin had no effect yet on spain. propdental.com remain the same.And propdental.es still growing.No penguin 2.0 effect. I think it will need a few more days to see if there is impact on spain.
White Hat / Black Hat SEO | | maestrosonrisas
Althought i have a question regarding coagnitive SEO, (is regarding a link to propdental.es from unidirectorio.com) i think is a good web, but as generated me an very big amount of links)i have this on link from unidirectorio.com that has generated 2400 links to www.propdental.es with this ancor text "clinica dental con dentistas especialistas en implantes dentales ortodoncia invisalign y carillas" Links is comes from this page http://undirectorio.com/Salud/dentistas/ and then generates 2400I can not remove this link. I seemed a good directory with just 3 pages linking out and good page rank on my specific field.I ask google to dont take that link into account, although i am not sure if i did it well.**Can someone tell me how to say to google to dont take in account the links from a domain?**google still shows this link on webmaster tools, i am afraid it ends up been bad. I seems a good directory is not an exact ancor text although containt all work i want to rank.What would be your advice? Do i have any way to make sure that google does not have the links recieved from that domain into account0 -
Moving from www.domain.net to domain.com?
We're thinking about moving our domain from www.domain.net to domain.com as we just acquired the dot com domain. www.domain.net receives roughly 20million pageviews per month and gets about 90% of it's traffic from search engines. What is best to do in this situation? Should we start using .com instead of .net? 301 redirecting traffic to the .com from .net? Should we drop the www in front?
White Hat / Black Hat SEO | | mschianoyo0 -
Link Farms and The Relationship between 2 domain with a 301 Redirect
I have an interesting scenario: Domain A was worked on by a disreputable SEO company off shore. The owner of Domain A came to me for my assistance and evaluation on how the off shore company was doing. I concluded that he should terminate the relationship immediately. One of the bad things they did was register Domain A with a LOT of link farms. I started working on a new site that eventually we decided to go with Domain B (a better, but totally related domain name to Domain A). I added a nice new site and had my client write clean, relevant information for it. We've done all legitimate, above ground by-google's-recommendation SEO for Domain B. I have a series of 301 redirects from Domain A to Domain B. Since April 24th, organic search results have plummeted. I see many incoming links via Webmaster Tools as the massive link farms, but those link farms have Domain A in their databases, not Domain B. My question: is Domain B inheriting the link juice from Domain A insofar as the incoming links are showing up in Webmaster Tools as directly related to Domain A? Should I sever the ties with Domain A altogether? Thanks.
White Hat / Black Hat SEO | | KateZDCA1 -
Opportunity for Redirect?
Hi there! I've got a site selling outdoor jackets and remembered about a friend's old business website (that also sold outdoor jackets) which is now dormant. He's kindly agreed to let me host a splash page on his old domain, or to use the domain to redirect. I wasn't sure if Google looked negatively at redirects, so I suggested the page host option? What do you think? I guess what it would mean is for us to supply our name server details to him, and then ask him to put these into his DNS settings. If we were to host a page in this way, would we add a page of relevant content, a simple link? Would this pull the link juice through? Any help with this would be greatly appreciated. Matt
White Hat / Black Hat SEO | | Macinasac0 -
A domain is ranking for a plural key word in SERPs on page 1 but for the singular not at all?
What could the reasons that a domain is ranking for the plural version of a key word on SERPs page 1 and for the singular version not at all? Google knows that both key words belong together, as in the SERPs for one version also the other version of the key word is being highlighted. If I search for the domain with the plural keyword it shows up on the first page in SERPs, but If I search for the same keyword as singular (in German it is just removing an “s”) I see the plural version highlighted many times but I cannot find my domain. What could be the reason for this behavior? penalties?
White Hat / Black Hat SEO | | SimCaffe0