If I sell custom sticker products and have similar titles, is it a problem?
-
Hi,
We're running a rather new website at www.redrockdecals.com and we sell mainly sticker products. I would just like to clarify on something that is bugging me and I just can't go forward with other products until I know the answers. I'd appreciate the help so much.
-
We sell for example license plate products for different European countries. I have figured out the best title for the page would be for example "Custom Catalonia License Plate" and the primary keyword in this is Catalonia license plate since that's what actually gets some searches from Google and therefore I have used that without the word "custom" in the product description text. I guess it's a good idea to write totally different description texts for all of these license plate pages so that's what I've been doing. Now the question is - does google accept the fact that I have different product titles like Custom Catalonia License Plate, Custom Germany License Plate etc so just the country name differs on all of these pages? Or should I play around with the titles and word orders also?
-
There is one part on the product page where we describe for example the temperature ranges and other specifications about the sticker material as you can see here: http://www.redrockdecals.com/custom-slovakia-license-plate Is it ok to copy-paste that text to all of the pages if the short descriptions on top of the product page are different?
-
-
At a certain point, it becomes extremely difficult to justify expending time on creating quality unique descriptions for individual products unless you can get enough unique reviews specific to each product page. Because of this, you need to make a decision as to whether you think you can keep them indexed. If you do an outstanding job on every other aspect of your site's SEO, you may be able to, however it's not a sure thing even if you do all that other work.
What may be more beneficial is to noindex the individual flame sticker product pages and focus more energy on building trust / ranking signals focused on their category page. There is no "one answer fits all" scenario unfortunately.
As for your Domain Authority, you'll need to speak with a Moz rep for more clarity, however Domain Authority is based on Moz's proprietary formula for understanding overall quality of the full spectrum of SEO signals. So the better you do across the board in each aspect of SEO, the stronger that score will be.
You can learn more about DA on their explanation page.
-
Thank you so much and sorry for the delayed reply. This information means really a lot for me and I am very happy you are taking your time to help me out.
I am already working on the license plate pages and will see how it goes after I have written unique descriptions for all of them. As I understand it's OK if the titles are like Custom Albania License Plate, Custom United Kingdom License Plate etc if I write totally unique descriptions below the H1 title and use the keyword like "albania license plate" throughout the description twice perhaps.
I got two more questions...
-
Any good tips how to optimize or deal with products like this http://www.redrockdecals.com/car-flame-decal-sticker-721 ? The flame decals are actually really similar to each other but they must be presented in a catalog form so I cannot combine them onto a single page with a dropdown or anything like that. And even if I write unique descriptions it's really weird to write totally different titles for them. I wonder if I should just NOINDEX them?
-
Why is our Domain Authority only 20? Is it because of the overall poor optimization? Should it improve if I have half of the pages optimized in a better way?
-
-
I have a preliminary very serious concern about how you've set things up on the site.
Of course, without a full understanding of the entire site, this is JUST preliminary. Yet even at this point, I found issues that say "not likely to get true, sustainable 1st page rankings".
http://www.redrockdecals.com/austria-european-license-plate-sticker-different-sizes-and-materials
http://www.redrockdecals.com/belgium-european-license-plate-sticker-different-sizes-and-materials
The URLs for these are EXTREMELY over-optimized.
The page Titles, bold text atop the content area, H1 headline, product descriptions, size options, and "tabbed" description and features on these are identical. The ONLY difference is the country name.
If this is an issue across a significant portion of the site, you definitely have a problem.
While search engines do their best to understand similar products are going to have similar descriptions, on scale it's more glaring.
Note how Mat Bennett specifically stated "As long as the whole page doesn't become boilerplate with just the keyword changing you should be OK doing it with the titles." as his concern?
Yeah. There's a reason for that.
So - can you truly justify having one page for every country for your various products? Only if you can come up with ways to add at least SOME uniqueness to every page.
If not, you need to consider a redesign where all the "License Plate Sticker" pages are consolidated into ONE PAGE, with a dropdown menu for people to select their country.
(I don't want to come across as mean-spirited, however it is vital for you to understand the potential roadblocks to success your site has, and since I found that even in a very quick review, I only wonder how many other major crisis type issues the site suffers from)...
-
Thank you! But how about using two keywords for one product category - for example Aircraft Stickers, Aircraft Graphics? Is it a bad idea or can it be implemented?
-
1. This should be fine. As long as the whole page doesn't become boilerplate with just the keyword changing you should be OK doing it with the titles.
2. Again, as long as other parts of the page change this should be fine. It's quite a common thing and google is pretty good at understanding the difference.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is My Site Structure Suppressing Product Pages
Hey Guys, I've built some ecommerce sites using WooCommerce, and I've been auditing some of the sites to see why I'm not getting more traffic to my product pages. I have several informational blog posts and resources that are getting a lot of traffic, but my product pages aren't ranking very well. There are two things that I think could be causing the issue, but I could use some extra eyes on this. Products are listed several sub-categories down in the structure of the site. For example, this product is listed under a fifth level sub-category: /product-category/ ->FIRE SAFETY » FIRE EXTINGUISHERS » PORTABLE FIRE EXTINGUISHERS » FIRE EXTINGUISHER ACCESSORIES » FIRE EXTINGUISHER BRACKETS Also, I checked to see what Google's indexed under the /product/ directory, which is the default format for WooCommerce products. It looks like all of my products are given lower authority than other top-level directories, including /product-tag/ and /product-category/ It seems like an adjustment to how my products are structured in the site might go a long way. If you have any experience with this and could weigh in on it, I'd appreciate it.
Technical SEO | | robbinsinternational0 -
Duplicate Title Tag
We are getting a Duplicate Title Tag error on our pages but we have different titles and the differences are being seen by Google. We are using the code <%@ Page Title="School Lunch Software Pricing || EZ School Apps"%> Any ideas?
Technical SEO | | EZParentCenter0 -
Why is Google replacing our title tags with URLs in SERP?
Hey guys, We've noticed that Google is replacing a lot of our title tags with URLs in SERP. As far as we know, this has been happening for the last month or so and we can't seem to figure out why. I've attached a screenshot for your reference. What we know: depending on the search query, the title tag may or may not be replaced. this doesn't seem to have any connection to the relevance of the title tag vs the url. results are persistent on desktop and mobile. the length of the title tag doesn't seem to correlate with the replacement. the replacement is happening at mass, to dozens of pages. Any ideas as to why this may be happening? Thanks in advance,
Technical SEO | | Mobify
Peter mobify-site-www.mobify.com---Google-Search.png0 -
Duplicate Content Problems
Hi I am new to the seomoz community I have been browsing for a while now. I put my new website into the seomoz dashboard and out of 250 crawls I have 120 errors! So the main problem is duplicate content. We are a website that finds free content sources for popular songs/artists. While seo is not our main focus for driving traffic I wanted to spend a little time to make sure our site is up to standards. With that said you can see when two songs by an artist are loaded. http://viromusic.com/song/125642 & http://viromusic.com/song/5433265 seomoz is saying that it is duplicate content even though they are two completely different songs. I am not exactly sure what to do about this situation. We will be adding more content to our site such as a blog, artist biographies and commenting maybe this will help? Although if someone was playing multiple bob marley songs the biography that is loaded will also be the same for both songs. Also when a playlist is loaded http://viromusic.com/playlist/sldvjg on the larger playlists im getting an error for to many links on the page. (some of the playlists have over 100 songs) any suggestions? Thanks in advance and any tips or suggestions for my new site would be greatly appreciated!
Technical SEO | | mikecrib10 -
Translating Page Titles & Page Descriptions
I am working on a site that will be published in the original English, with localized versions in French, Spanish, Japanese and Chinese. All the versions will use the English information architecture. As part of the process, we will be translating the page the titles and page descriptions. Translation quality will be outstanding. The client is a translation company. Each version will get at least four pairs of eyes including expert translators, editors, QA experts and proofreaders. My question is what special SEO instructions should be issued to translators re: the page titles and page descriptions. (We have to presume the translators know nothing about SEO.) I was thinking of: stick to the character counts for titles and descriptions make sure the title and description work together avoid over repetition of keywords page titles (over-optimization peril) think of the descriptions as marketing copy try to repeat some title phrases in the description (to get the bolding and promote click though) That's the micro stuff. The macro stuff: We haven't done extensive keyword research for the other languages. Most of the clients are in the US. The other language versions are more a demo of translation ability than looking for clients elsewhere. Are we missing something big here?
Technical SEO | | DanielFreedman0 -
Does it hurt to have a dynamic counter in your page title?
Currently we work with page titles which display the number of products we have as a counter. This number is highly volatile and can change every day, so that our page title changes all the time. We did this to improve user experience, meet expectations and improve click through rates. Question is whether this can hurt our rankings and if someone has experimented with this or has experience with this?
Technical SEO | | ElmarReizen0 -
ECommerce site - Duplicate pages problem.
We have an eCommerce site with multiple products being displayed on a number of pages. We use rel="next" and rel="prev" and have a display ALL which I understand Google should automatically be able to find. Should we also being using a Canonical tag as well to tell google to give authority to the first page or the All Pages. Or was the use of the next and prev rel tags that we currently do adequate. We currently display 20 products per page, we were thinking of increasing this to make fewer pages but they would be better as this which would make some later product pages redundant . If we add 301 redirects on the redundant pages, does anyone know of the sort of impact this might cause to traffic and seo ?. General thoughts if anyone has similar problems welcome
Technical SEO | | SarahCollins0 -
Problem with 1 Domain but not 60 Others
Hi, I have about 60+ domains which are spread across a few different IP address's and a couple of Servers The domains use the same template, which is modified per the specific domain Out of the 60, a single domain attracts virtually no traffic. In google webmaster, there are no messages, nothing out of the order The supporting blogs etc... for that domain are all fine. Any idea why one domain does not perform, while the other 60 plug are successful?
Technical SEO | | Bucky0