Page Authority Migration
-
PageA.html has a lot of links and has a Page Authority score. It is 301 redirected to PageB.html and eventually in OSE this also accumulates a Page Authority score. Is there a reason why PageA.html many months/years after continues to have a Page Authority when it is expected that its Authority signals have migrated (with any dampening effect etc) across to PageB.html.
-
Assuming PageA and PageB contain similar or duplicate content, you could use a canonical tag instead.
Google have noted canonical tags pass authority, as you're giving the search engine the direction that PageB is the best source of the content, instead of PageA.
Here's Webmaster Central post that discusses this: http://googlewebmastercentral.blogspot.com.au/2009/02/specify-your-canonical.html
-
While it is passing on the link equity there are most likely still links going back to the old URL. Unfortunately until backlinks for the new page start outpacing the old page or the older links become deprecated the old page will still outrank the previous one.
-
PageA.html's links still exist in the wild and haven't been updated to reflect the new page. When calculating the page authority, we still see all the links pointing to pagea and it calculates an authority for the page, although it has been permanently redirected to pageb.html.
Then the calculated authority is transfered through the 301 redirect. But, since all the external links exist, you won't see that PA vanish completely for pagea.
-
Well I have to agree with you on that one, 301 is an instruction that something is pemenantly moved so it would seem right if PageA.html's Page Authority lowered over time. I don't have a good answer why it don't.
-
I suppose because a 301 is an instruction that you've permenantly moved a resource and you are effectively asking for those ranking signals associated to be migrated across to the new location. If it is to be close to PageRank in its approach you would expect a migration of that link equity. In the case I'm looking at, one year on, the page that has been redirected almost has the same PA as the new page.
-
PageA.html does still have an Page Authority even if you 301-redirect it to PageB.html. PageB.html will get a boost from the redirect and it will strengthen PageB's Page Authority. Why would the Page Authority for PageA.html disapear just cause you redirect it?
However if that was the case (The Page Authority disapeared due to a redirect). That could do some damage if you redirected something temporary using 302-redirect or in other similar scenarios.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Top Pages report
The Top Pages report only includes the Title tag. Is there any way to also include the meta-description, and and tags? I generated a Top Pages report and was surprised to see that it also includes image files. How come?
Link Explorer | | MedicalSEOMarketing0 -
My company has about 70 live pages. Moz crawled 6k. Why?
My company has about 70 live, published pages on our website, which is managed through HubSpot. When Moz crawled the URL, it found 6K+. I noticed several were URLs with a campaign tag. Is this normal? It seems excessive to me. If there's a problem, how do I fix it?
Link Explorer | | ActionableResearch1 -
Raising Domain Authority
Hi everyone, I'm looking to find out if there are any tried and tested ways to raise DA. We have regular articles, a good backlink profile, we post regularly to social media, but we seem to be stuck at DA27. One of our competitors who has no real backlinks, only backlinks from citations and no social media posts has a DA of 31 which we find quite confusing. Thanks in advance!
Link Explorer | | rswhtn0 -
Top Pages are all 301
Hi, New to Moz, so sorry if this is a n00b question. I can see on the 'Top Pages' page, that the HTTP status of all my Top Pages is 301, which means they have been permanently redirected. I am trying to find out what they have been redirected from / to so that I can clean them up and make then nice 200s, but I can't see the info anywhere? 😕
Link Explorer | | plainsailing0 -
Why Page Authority = 1
Hi everyone! Long time reader, first time-submitter. I'm working with a client who has an old, established domain and brand name, decent DA score (43 overall, 52 for their home page), but almost all the rest of the pages of their small-ish website have a PA of 1. The domain itself has been around since 2000. The pages ranking at a 1 are not new URLs, they have a sitemap submitted to Google, are not being blocked by robots.txt, there's no auto-redirects or meta-refresh, and the response code for all pages is 200. What else am I missing? What could be causing this? TIA for the help!
Link Explorer | | camarin_w0 -
Domain Authority
This latest report from MOz shows our DA dropping 2 points. I do not see anything that would have caused that? I saw on June 21st Moz wasn't reporting DA is this a Moz issue or should I dig deeper into my website?
Link Explorer | | DaveMiddleton0 -
How can I tell what pages have links TO this page?
Hello, Mozzers! My client has a rather messy situation, with redirects for HTTP vs. HTTPS, and two different home pages, both in subdirectories. I could explain the whole setup, but I don't think it's relevant for my question, which is this: OSE is showing three links to the page in question, but doesn't tell me WHAT those links are. Am I just missing the information somewhere? Please see screenshot for details. Thanks so much! ~ Scott view?usp=sharing
Link Explorer | | measurableROI0 -
Facebook likes in OSE when there is no Facebook Like button on the web page
In OSE how are page specific facebook likes calculated when the page does not have a Facebook like/share button on it? I have seen many pages with multiple Facebook likes counted against it in OSE but cannot see how people could be liking the page.
Link Explorer | | TheHutGroup0