Value of links within related articles sidebar
-
Hello,
We have recently developed a related articles shortcode which we use on our wordpress sites. It allows editors to pull in links to x 3 related articles within their article which then appear to the side.
I wondered if anyone is able to help advise about the link value of the links included within the related articles widget - i.e. will it carry the same link value as links within the copy? All I can see that's different is that the links are in an
<aside>tag - is this going to make a significance difference do you think?
Thanks for any help,
Rachel
</aside>
-
The search engines probably value these links in some way, but nobody outside of the search engines nobody knows exactly what their value might be.
In my opinion, it is essential to have these types of links on your pages. They decrease bounce rates and help engage visitors.
If you go to almost any of the most important news sites you will see links to their related content in the side bars and immediately below their articles. You will even see them within articles. They are often accompanied by interesting images, beautiful images, provocative images, all to get your attention. These content blocks can direct visitors to related content, most popular content, most shared content and serendipitous content.
Some websites even make money by displaying links to content on other website using services such as outbrain, taboola, and others.
Promoting your own content in this way is a very important thing to do. Promoting the content of others might be a good idea to make money, but it might be a better idea to promote your own instead of giving your engaged visitors to other website for a few cents.
-
It should not matter if you link directly from your content or from your related article widget. Both links should carry the same link value as long as both have the same opportunities regarding, anchor text, link title etc..
Regards,
Danne
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a site that is a year old, we have been building backlinks organically - probably around 50 or so - then almost overnight we had100s of spammy links. Screenshot here: https://ibb.co/cijiub My questions: Should I disavow these? What happens if I don't disavow these? Can I work out where they came from? If I disavow a few of them, is this a token offering to the Google Gods that will lower my risk of being penalised? Thank you. cijiub
Link Building | | Bee1591 -
Self linking - loss of link juice?
There are 10 links on page that point to this page where they exist (link to the page itself). Does it influence on ranking? And what's happening to link juice? How does it spread? Is there any loss of it?
Link Building | | templatemonster0 -
Links from my Own Blog to my Own Website and Link Scheme
Hi There, I use my own blog to give advices and offer information related to my business service. Of course in terms of SEO my blog is useful not only to expand my brand presence but also to acquire long-tail traffic. I use to insert a maximum of one link with a relative matching anchor text in every article of my blog pointing to my own webpage. Said that, the questions are as follows: Am I involuntarily participating in a Link Scheme with my blog? And If so, how many links can I send to my own webpage ? Shall I limit the number of links to a minimum? Thanks a lot for your advices.
Link Building | | Midleton0 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
Value of IMG links for SEO
Hello, I'm looking for some new ways to build links (IE, letitimate not spam), and I know sites featuring a site that I created would be an interesting way to do so. My question is this, the StudioPress Showcase pages http://www.studiopress.com/showcase/baltimore-print-studios link back to your site with an image, with some "Almost URL Alt text". How valuable would this link be, given that the DA is 97 and the PA is in the upper 40s Thanks Zach
Link Building | | Zachary_Russell0 -
Why does my site only have 4 internal followed links/internal links?
When using Open Site Explorer my site is winning in many categories but lacking in others as compared to competitors. I intend to improve on this but am a little confused by the extremely low number of "internal followed links" and "internal links" at just 4. My competitors have much more than that. Does this mean links to the root domain? Total internal links? I have many internal links so I'm having a hard time figuring this one out. What four internal links are getting noticed? I just went through and changed all the links that went to index.html to link to the root domain at www.njlimocarservice.com as I just found a Q&A that indicates this was better. So as of Wed at 5:45 PM all my links to the homepage went to index.html and not the root which is no longer the case. Not sure if this matters. At the same time I also just put a 301 from index.html to redirect to www.njlimocarservice.com. Any help appreciated! h9QuF.png
Link Building | | kabledesigns0 -
Reciprocal links
Hi SEOmoz Pros, We have vendors from whom I was hoping to get links. To make it more enticing to them I was planning to select a small number of vendors (with good site metrics-PA, DA, PR) and create a "Featured Vendor" module on some pages that would link back to the vendor's site as well--thereby created reciprocal links. I was planning to only have one vendor to a page and only for the pages that we are targeting locally. My hope is to help boost the ranking of those pages. Is it okay to offer our vendors to link back to their site or should I ask for a one-way link back to our page and pitch it as exposure for their brand?? Lastly, does Google penalize for these types of links? Thanks!
Link Building | | AC_Pro1 -
The Value Of A Link
Hi There, Let's say I am able to get a link from a very well trust worthy blog that writes abot things related to my business. Now my question is how much value does another link with the same anchor text, from the same blog has compared to the first link, or compared to a new link from a slightly less powerfull blog? Or in another words, if I got 1 link from this great website should I invest my time to find another website where I can get a link from or should I invest it in getting another link from the website I already got a link from ( which might be easier)?
Link Building | | liors0
