What are effective ways of finding people to link to my blog post?
-
So I spent ages creating amazing content and have loads of interest in it from my social media and people visiting my site are reading deep into it. I have so far not been able to get anyone to link to it. What am I doing wrong???
-
Hi John,
Here are a few reasons why you got a "0 percent link acquisition rate":
- The email pitches are all self-promotional (doesn't add any value to the recipients). You may want to try sending an email and just simply describing your content, then ask the target if he wants to see the page. Give him the link (if the content is uniquely useful, he will not hesitate to link to you).
- The potential linker is not interested to your content (you need to qualify your list of link prospects before sending emails to them). Make sure that the people you want to reach out to are interested to see, share and even link to your content.
- No pre-engagement activities. Tap into the radars of your target linkers first. Comment on their latest blog posts (with value-added insights) and subscribe to their email lists. This way you can increase the odds of getting a link from the prospect since you're not a stranger anymore to him/her. Check out this resource for more tips.
Happy linking!
-
Thanks for your question! It's a situation that I've personally seen a lot. I hope I can help.
First, I'd suggest that you change your mindset so that you think less about getting links and more about genuine marketing. Second, read this Moz essay of mine on an introduction to getting coverage and attention to content. (I also have a follow-up on integrating SEO and public relations.) The best links, rankings, traffic and more are actually just good by-products of doing good public relations and publicity.
The basic idea:
First, determine your website's target audience. Second, find out what major news outlets, publications, and blogs are actually read by your target audience. Third, use the methods that I detailed to get news coverage, a quality article, and other attention to the content that you produce from those specific websites. Essentially, get publicity for the amazing content that you produce!
One of those "earned" and "natural" links are better than 100 or 1,000 "built" links. If you have any questions, let me know!
-
A couple of useful tools for finding influencers to reach out to are
http://buzzsumo.com/ and MOZ's own https://followerwonk.com/
Hope this helps and good luck!
-
Are you already networking with other site owners who blog about similar content, and if so, have you shared or linked to their stuff? I would reach out to influential site owners you've helped by amplifying their content. Write a professional email that demonstrates that you've read their stuff and know their audience, and make a great case on why they will appreciate the piece you are writing about. Make it as personal and professional as possible, and your chances of earning a link are greatly increased.
Hope this helps!
-
What steps have you taken to reach out to people and actively obtain links?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do any sub-domains act as Private Blog Networks?
Hi All, We can see now that Google rolled 2 unconfirmed algo updates this month and they are penalising spam links and sites which use Private blog networks; as said by some SEO experts. Do any sub-domains act as PBNs because of too much linking...like linking website pages from every page of sub-domains?
White Hat / Black Hat SEO | | vtmoz0 -
Are links on a press page considered "reciprocal linking"?
Hi, We have a press page with a list of links to the articles that have mentioned us (most of which also have a link to our website). Is there any SEO impact with this approach? Does Google consider these reciprocal links? And if so, would making the links on the press page 'nofollow' solve the issue?
White Hat / Black Hat SEO | | mikekeeper0 -
Links and how they count?
We managed to get ourselves out of a penalty 6 months ago and 100 days later after the message of penalty removable we finally felt that we were moving back on track (not a lot of movement before and 50% down due to links being taken away), we have around 120 really high quality links but 95% of them are urls or the business name. Anyway we still have a couple of pages that I feel are fairly down on rankings and most of the links as mentioned above are high quality but they are either anchor text of the website name or url my main question is that when looking at my competitors I see that they have the same or less links and from much less powerful places (most I would not touch) but they seem to have a ratio of 5 - 10 % of the links are the keywords they are trying to rank for. My question is if you have 50 links from better places but they are unrelated terms such as the web site name or just urls and you have 50 links from average places but 5 - 10% are on related terms to what you are trying to rank for which ones would win out.
White Hat / Black Hat SEO | | BobAnderson0 -
Do sitewide links from other sites hurt SEO?
A friend of mine has a pagerank 3 website that links to all my pages on my site on every page of his site. The anchor text of all these links are the title of each page that it links to. Does this hurt SEO? I can have him change to the links to whatever i want, so if it does hurt, what should i change the anchor text to if needed? Thanks mozzers! Ron
White Hat / Black Hat SEO | | Ron100 -
How to idesntify "inorganic" links
I am intending to remove spammy link of my website http://cellspyexpert.com/ which has been ranking well but I noticed a sudden drop in its ranking. I took a lot of care while building links, I tried to get links from relevant high authority websites with high page rank. I used profiling and guest blogging method only and never participated in any link scheme but received following message in google webmaster tools " Google Webmaster Tools notice of detected unnatural links to http://www.cellspyexpert.com/" I got this message on 19<sup>th</sup> Sep and ranking dropped on 6<sup>th</sup> Oct 1- Is this EMD issue?? I am pretty sure it is not because of EMD (Exact match domain) as I have been using phrase match, brand name+phrase and other anchor texts. I used exact match also but only 2%. 2- If it is bad quality, inorganic link issue?? Then I am intending to remove inorganic links so that I could send reconsideration request but facing problem in detecting inorganic links. Please advise!!
White Hat / Black Hat SEO | | shaz_lhr0 -
Infographic submission sites potentially offering paid links....
Good Morning/Afternoon fellow Mozzers, I recently created an infographic and am now looking to get it distributed via as many publications as possible. I discovered some great sites with collections of infographics.However I have discovered a multitude of sites offering to review and feature the infographic, or "express" submissions so the graphic features faster for a price..... links below. http://www.amazinginfographics.com/submit-infographics/ http://infographicjournal.com/submit-infographics/ 2 questions 1. Is this considered as buying links? My instincts say Yes. 2. Some sites offer mix of free and "express" paid submissions. If the answer to Q.1 is yes, should I avoid them all together even if my graphic gets picked up free? Thanks in advance for the feedback.
White Hat / Black Hat SEO | | RobertChapman0 -
Best way to build links?
i want to build high piority links and some high pr one's. what tool should i use? i was thinking of using scrapbox. any insights? i already have 2 high ones from youtube and google +1
White Hat / Black Hat SEO | | Radomski0 -
Too many nofollowed blog comments with exact anchor text
Back in my dumb days, I decided to use Fiver to get 25 backlinks from .edu sites. Well, they were all nofollowed, and they share space with hundreds of other sites spamming them. Top top it off, all the spam links for my site are exact-match anchor text: embroidered patches. If you look at my link profile in OSE, it looks so polluted with these. I'm just looking for post-Penguin opinions about this--if it has the potential to hurt. Since Penguin, I have moved to the #1 position for the KW embroidered patches, but I am still scared that future algorithm tweaks will incorporate this blog comment spam. What do you think?
White Hat / Black Hat SEO | | UnderRugSwept0