Best tips for getting a video page to rank?
-
We have a video for our company, located here: http://www.imageworkscreative.com/imageworks-creative-video
It's an overview of our company and the services we offer.
We'd like to get this page ranking, but we haven't had much luck so far. Our Youtube account does better, but I'm looking for some things we can do on or offsite to get this page to rank.
Any tips would be appreciated!
-
Agreed. We used to have the video on the homepage, and we recently moved it to a page of its own. I do think we should incorporate it into other pages for the best effect.
-
Thanks - really good tips! I feel like the lack of text is a huge setback, and as a user, I much prefer video transcripts to having to watch a video. I'll start working on these!
-
Hi
I agree with Ryan, having videos embedded throughout the website will not only help support your written content but will increase engagement levels among your users as well.
Regards
-
Hi Jess,
I'd look into embedding the video into other pages on your site versus trying to get a standalone page to rank highly. It's a value add in your proposition so why not integrate it into your home page scroll in a spot that makes the most sense when you're telling your story? Even if you get this page to rank well, other pages are going to be getting traffic so the embed strategy works in the near and long term.
-
Hi Jess,
I suggest considering the following for your page:
-
Add in an h1 tag - currently, it is missing from the page and it is an important on-page ranking factor
-
Add a transcript of the video
-
This can add a lot of content and structure to the page (more headings). It also improves usability, there are many people out there that prefer to read through a transcript rather than sit through a video.
-
Wrap your video and its pertinent details in the proper Schema data
-
Create a video sitemap
These should help you increase the ranks and fill out those video pages.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would You Redirect a Page if the Parent Page was Redirected?
Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt
Intermediate & Advanced SEO | | amag0 -
How to replace an already ranked page with a better, more optimised one?
Hello peeps! I need your collective wisdom to help me deal with something. We manage a website that is doing quite well in its niche, however we have the following problem: Our section landing pages are well established and they rank for a wide range of search terms, including some with a transactional focus. It is obvious that these pages do not cater for users with transactional intent. Our competitors are targeting those transactional keywords with a completely different type of pages, and are winning across the board (annoying but understandable). We have now created a number of pages, which are very similar to the ones that our competitors are using and with an even better on-page SEO score ... WIN! ...well, not so much! Our old section pages are still ranking for the transactional search terms and our new pages are getting very little traction and are having a really slow start. 1. I suspect there is some sort of page cannibalisation going on. How would you address that?
Intermediate & Advanced SEO | | Yordan.Vasilev
2. Is there a tried and tested way of telling search engines to rank your new page because it meets the search intent in a better way? Please note that we cannot just redirect the old page to the new one - there are structural and commercial reasons for keeping the old page as it is.
3. Is there anything else that I am missing? Your help is much appreciated.
Thanks
Yordan0 -
Whats the Best way to Protect Wordpress Website from Getting Hacked.
Hi All, I just like to know whats the best way to protect wordpress website for getting hacked. I tried using Wordfence but nothing much happened. I m in shared Host and when ever there is a sign of attack my hosting company takes the site off which affects my site ranking a lot. I m trying to keep all my plugins updated but still it happens . Like to know what other people do . I am open for Paid tool suggestion as well. Thanks
Intermediate & Advanced SEO | | Verve-Innovation0 -
Why does our business directions page rank above business profile page
Hi All, We are having an issue at the moment where our business direction page is ranking above the main business profile page. Our website is zodio.com, similar to Yelp but for South East Asia. An example of each page is below: Business Profile Page - http://www.zodio.com/business/detail/126037914/chowking Business Directions - http://www.zodio.com/business/direction/126037914 On many of our long tail searches for particular businesses, the business directions rank above the business details. Does anyone have any idea of why this would happen? I have researched Yelp and they do not have this issue. A few search examples in Google are as follows (one is in Thai): agonos dental clinic เวิลด์ชาร์มมิ่ง kawanku elektrik I have been rattling my brain and search for answers but cannot find anything. The communities help would be much appreciated. Many Thanks, Neil W
Intermediate & Advanced SEO | | zodiothailand0 -
Do 404 pages pass link juice? And best practices...
Last year Google said bad links to 404 pages wouldn't hurt your site. Could that still be the case in light of recent Google updates to try and combat spammy links and negative SEO? Can links to 404 pages benefit a website and pass link juice? I'd assume at the very least that any link juice will pass through links FROM the 404 page? Many websites have great 404 pages that get linked to: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fretardzone.com%2F404 - that was the first of four I checked from the "60 Really Cool...404 Pages" that actually returned the 404 HTTP Status! So apologies if you find the word 'retard' offensive. According to Open Site Explorer it has a decent Page Authority and number of backlinks - but it doesn't show in Google's SERPs. I'd never do it, but if you have a particularly well-linked to 404 page, is there an argument for giving it 200 OK Status? Finally, what are the best practices regarding 404s and address bar links? For example, if
Intermediate & Advanced SEO | | Alex-Harford
www.examplesite.com/3rwdfs returns a 404 error, should I make that redirect to
www.examplesite.com/404 or leave it as is? Redirecting to www.examplesite.com/404 might not be user-friendly as people won't be able to correct the URL in the address bar. But if I have a great 404 page that people link to, I don't want links going to loads of random pages do I? Is either way considered best practice? If I did a 301 redirect I guess it would send the wrong signal to the crawlers? Should I use a 302 redirect, or even a 304 Not Modified redirect?1 -
Does title text of homepage effect ranking of sub pages?
Question is pretty much summed up in the title. I realize that title text on a specific page can effect the ranking of that page. But what I'm getting a feeling of lately is that google uses the title text of your homepage to effect the ranking of the site on a whole. Thoughts?
Intermediate & Advanced SEO | | adriandg1 -
Best way to get the keyword ranking at the top
I am working on site for around six months now.
Intermediate & Advanced SEO | | ray2810
I have done social bookmarking submission, directory submission, blog comments, forum submissions etc. Is there anything else i can do to make the rank go higher. nothing is working correctly.0 -
Best ways to build up Page Rank (PR)
What are your sure fire ways to build up page rank, quickly and effectively for long term gains. Do you have a check list?
Intermediate & Advanced SEO | | therealmarkhall0