Address On Every page for e-Commerce site?
-
For a primarily e-commerce site, should you have your address on every page (in the footer, for example)? Or is it enough to just have it on the contact page?
Thanks,
Ruben
-
Thanks for the insights, everyone!
- Rubene
-
I'll check that out; thanks!
-
Thanks for the links! I'll check them out.
-
I would say on every page after watching this:
http://moz.com/blog/panda-optimization-whiteboard-friday
and reading this:
http://themoralconcept.net/pandalist.html
Hope this helps.
Justin
-
I'd keep it to the contact page. The address doesn't matter as much for ecommerce businesses, so plastering it on every page would be a waste of space.
-
I'd also consider the nature of the business. If their e-commerce is highly localized for some reason, it might help the user to know that they're dealing locally. If you're concerned about trust, the address is a factor, as discussed back here a few years ago: http://moz.com/community/q/does-publishing-your-physical-company-address-increase-your-google-trust
Still, it's not necessary to have it on every page to confer trust. Having it match listings in places like the BBB and search engine's own local submission tools is what is more important.
-
I'd say go with whatever you believe is best for the user. For e-commerce, you most likely do not need the physical address to be on every page, but I guess there could be some exceptions. I do believe you _should _have it somewhere, like you mentioned having it on a contact page.
Go with your gut!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have a site that has a 302 redirect loop on the home page (www.oncologynurseadvisor.com) i
i am trying to do an audit on it using screaming frog and the 302 stops it. My dev team says it is to discourage Non Human Traffic and that the bots will not see it. Is there any way around this or what can I tell the dev team that shows them it is not working as they state.
Web Design | | HayMktVT0 -
Site Rebuild -Larger to smaller
Hi All, We are rebuilding an existing site which has around 230 Pages (lots of content not required) down to around 20. Whats the best way to 301 redirect the pages that are going to be removed- (we wont be able to use .htaccess because we are moving to Adobe Business Catalyst) Thoughts? We are trying to preserve as much SEO value as possible.....
Web Design | | OnlineAssetPartners0 -
How to make sure category pages rank higher than product pages?
Hi, This question is E-Commerce related. We have product categories dividing products by color. Let's say we have the category 'blue toy cars' and a product called 'blue toy car racer', both of these could rank for the keyword 'blue toy car'. How do we make sure the category 'blue toy cars' ranks above the product 'blue toy car racer'? Or is the category page automatically ranked higher because of the higher page authority of that page? Alex
Web Design | | WebmasterAlex0 -
For a real estate website, is a different mobile site warranted vs a responsive site?
I researched the major real estate websites: Zillow, Trulia, Remax, Keller Williams, Century 21, etc. They all have a separate mobile site and not a responsive one. The client wants it to be easy to search for properties from a smartphone. Is it possible to get a responsive version of a real estate website on a smartphone?
Web Design | | MassMedia0 -
Wordpress Blog Providing SEO to Main Site
Hi, I recently started a very much "learn on the job" SEO position, transitioning from a copywriting background. We currently have a wordpress blog up and running (and producing some decent quality content too I hope!) at example.com/blog/ and a sign up page located at example.com (sorry, can't put the address right now) for a site that is being custom built as it's got some nifty software linking to back end systems. My question is whether the content on the blog will bring SEO benefits to the main domain or whether it'll just be for the blog itself? If the latter, should we navigate the blog onto the a separate page of the main site? Thanks so much! I'm learning as much as I can as quickly as I can, but somethings still get me in a little bit of a tizzy.
Web Design | | LeahHutcheon0 -
How do I gain full SEO value from individual property pages?
A client of ours has a vacation rental business with rental locations all over the country. Their old sites were a messy assembly of black hat, broken links and htaccess files that were used over and over on each site. We are redoing everything for them, in one site, with multiple subdirectories for individual locations, like Aspen, Fort Meyers, etc. Anyhow, I'm putting together the SEO plan for the site and I have a problem. The individual rental properties have great SEO value (lots of text, indexable pictures, can create google/bing location pages), and are great for linking in social media (Look at this wonderful property, rental price just reduced!). However, I don't want individual properties, which will have very similar keywords, links, descriptions, etc, competing with each other when indexed. Truth be told, I don't really want search engines linking directly to the individual property pages at all. The intended browsing experience should allow a user to "narrow down" exactly what they're seeking using the site until the perfect rental appears. What I want is for searchers to be directed to the property listing index that most closely matches what they're seeking (Ft. Meyers Rental Condos or Breckenridge Rental Homes), and then allow them to narrow it down from there. This is ideal for the users, because it allows them to see all available properties that match what they want, and ideal for the customer, because it applies dozens of pages of SEO mojo to a single index, rather than dozens of pages. So I can't "noindex" or "nofollow", because I want all that good SEO mojo. I can't REL=CANONICAL, because the property pages aren't similar enough to the index. I can't 301 Redirect because I want the users to be able to see the property pages at some point. I'm stymied.
Web Design | | SpokeHQ0 -
Considering site navigation options
I am working on a site redesign and re evaluating concepts I haven't thought about for a few years. I generally see site navigation that is either "top-down" or "left bar". Top down navigation normally uses the left nav. for search refinements. The benefit of top nav. is that it clears up the center of the page for non navigation content. The drawback is that you can't fit as many categories in a top nav. Left side nav. can hold a long list of categories, but subcategories are often in the center of the page. In the past, I have preferred to use left nav. with a multi level scroll over search refinement. I believe this allowed users to get to their destination page with fewer clicks. (I have always believed that every required additional click causes lost customers). I also believe that this has caused me to get more juice flowing to deeper pages on sites and better long-tail conversion. This means I have had pages with a LOT of links. With this method, I have tightly controlled my categories. What on other sites are often dynamic search refinements, are on my sites additional categories. I am considering making a site with a top down navigation system. I like the additional screen space in the center I get to work with. Is my assumption about pages created by search refinement wrong? Is it ok for SEO to have a left nav that has a bunch of search refinements that are dynamically created?
Web Design | | EugeneF0 -
Question about web site structure
Is there an SEO advantage for individual pages to be in sub folders vs not being in a folder? Of course site managemnt is easier with folders if you have 100;s of pages...clearly a shorter URL is easier for humans to naviagte. store.com/gadgets store.com/lasers vs. store.com/gadgets/lasers
Web Design | | johnshearer0