Paid CTR Vs Organic CTR for high ranked terms - say average position 2 in Adwords and average position of 4 in Google SERP
-
Consider a situation where we are getting 5000 impressions for a term in Adwords and Bing/Yahoo and the same term with the same landing page is ranked within top 5 positions of Google and Bing search.
If we get 2.00% CTR in Paid - Adwords and MSN average, What will be the acceptable Organic CTR - which is available in webmaster tool?
Apart from Title and Description, what are the other areas need improvement to increase Organic CTR?
-
I'd agree with EGOL's suggestions for improving CTR.
As far as expected CTR for position 5 in the organic results, the average is around 1-2% CTR. This is going to vary depending on the quality of the other results (your CTR will be inversely related to the quality of the other results). You will also have to consider what verticals Google is pulling into the SERP. Your CTR might be worse than average if shopping results are showing above your listing.
You might also want to question the reliability of GWT impression and entrance data for the sake of testing CTR. In my experience the data they provide isn't accurate enough to come to a conclusion on the success of CTR tests.
-
Apart from Title and Description, what are the other areas need improvement to increase Organic CTR?
There are a lot of improvements that you can make beyond title and description.
-
domain name
-
file name
-
+1 action
-
schema.org data
-
review/rating stars
-
site links
-
number of pages displayed
-
apparent content quality in page preview
-
breadcrumb sublinks
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it important to have a csv with high listing keywords?
I understand some digital marketing companies have a list of relevant keywords that are high ranking. I'm just curious why might they need it? I'm thinking about adapting this process into my companies marketing department, but I can't justify it if it is necessary. Could somebody care to explain why its important and an example when needed?
On-Page Optimization | | petmkt0 -
How does Google handle read more tags in Wordpress
Hi Everyone I am wondering how Google handles the read more tag in Wordpress. I pasted the link to a blog post on Google and found nothing (domain.com/post#readmore). Then I paste the version without #readmore (domain.com/post) and found that Google indexed the page but with the option to click "read more" to read it. The full blog post is not in their index, just the version asking you to read more. Is this because Google hasn't gotten to it or is Google ignoring it. I am not sure but ideally I rather have the full blog post indexed, not the read more version. I am curious to whether this will cause duplicate content issues. What are your experience with this and is it advisable to use an alternate method for read more. Maybe with a Wordpress plugin. Thanks in advance.
On-Page Optimization | | gaben0 -
Does RSS Feed help to rank better in Google?
Hello, I heard RSS Feed helps in ranking. However, I am not sure if I should enable RSS Feed or not. Whenever I publish an article on my site , I see that many other websites have leeched my Feed and get's the same article I written published with a nofollow backlink to my website article. The worst part is that my article doesn't appear in Google search, but the website which copied my article gets ranked in Google. Although the article gets index on google (checked by using site:website.com). Although some articles show up after 24 hours by ranking higher from the sites which copied my article. Any idea what should I do? Thank you
On-Page Optimization | | hakhan2010 -
How to rank in Google during domain name search?
We have received one requirement for this website. http://www.coldcasebeer.com/ We would like to rank in Google during domain name search. If we are going to search following search terms in Google then We are not able to see this domain on first page of Google search result. cold case beer coldcasebeer We have done quick research on this issue. And, We have decided to implement following tasks to make it happen.But, We are quite excited to read certain inputs on this question from experts! 1. Upload default Robots.txt file 2. Verify website on Google webmaster tools 3. Set up USA region on Google webmaster tools 4. Submit Google crawl request on Google webmaster tools 5. Title tag and Meta description optimization for all pages (There are 5 pages only on website) 6. Audit Google local listing 7. Develop quality links with domain name
On-Page Optimization | | CommercePundit0 -
Google Index HTTPS
Hi,
On-Page Optimization | | JohnHuynh
I had a HTTP protocol file which indexed. Now I want to change this file to HTTPS protocol. I wonder that is there any effects?
I don't know HTTPS would be indexed by google or not? Thanks,0 -
Country Name in Google SERP
I am asking similar type of question that i asked before .I want to display country name in SERP like this. Ask an SEO question |SEOmozQ&A http://seomoz.org/-United States .How to display URL with country name like above.
On-Page Optimization | | Alick3000 -
Is ranking hurt by slow moving product
I sell B2B industrial products. I have 300 products on the site. Some products are seldom purchased and the brand name is not significant for these products If the title page is the right wording and length, and there is a valid product widget -1-1-1 but nobody has bought one in 5 years due to it being a niche product, but they could and it's a profitable sale. Question: Is** overall site rankin**g **being hurt **by valid content ( Description, Part # and Price and it can be checked out in the cart), but is is never/seldom searched for.?
On-Page Optimization | | Wales0 -
Term Extractor and Chinese
I'm working on a Chinese website: www.aijiatu.com. If I use Term Extractor, I only see words in English. How does it work? is Chinese (utf8) not supported and it only finds the non-Chinese characters? or are the chinese words extracted automatically translated? or do I use Term Extractor badly (I'm a newbie)
On-Page Optimization | | Travel-Stone0