Changing UX for different types of visitors
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If we want to change the UX for different types of visitors (ex: direct, google PPC, google organic, bing organic, etc.) what is the best way to do it? With Universal Analytics, where can we find the source and medium?
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On the fly within the context of your site, your dev will have to parse this from your referrer string.
Source and Medium are terms Google uses in Analytics to help better categorize data. See here: https://support.google.com/analytics/answer/1033173?hl=en
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Specifically, how do we determine the medium and source of a visitor?
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If we want to change the UX for different types of visitors (ex: direct, google PPC, google organic, bing organic, etc.) what is the best way to do it?
There's a LOT of different ways to accomplish that depending on your situation. For example, with google PPC you could just designate the landing page in the Adwords campaigns with the UX you want to run on PPC visits. With others you could set up split testing to not only provide different UX experiences, but to measure their effectiveness as well.
With Universal Analytics, where can we find the source and medium?
There are several ways to view source and medium within Analytics. You can either apply it as a secondary metric in several reports or work with the main report located in Acquisition >> All Traffic >> Source / Medium.
Hopefully this gives you some ideas as starting points. Best of luck!
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