"Hot Desk" type office space to establish addresses in multiple locations
-
Hello Mozzers,
I'm noticing increasing numbers of clients' competitors getting physical addresses and phone numbers in multiple locations, no doubt partly for SEO purposes. These are little more than ghost presences (in hot desk style office space) and the phone numbers are simply diverted.
Do such physical addresses put them at an SEO advantage (over and above those who don't have hot desk style space and location phone numbers). Or does Google weed out hot desk type office spaces where they can?
Your thoughts/experience would be very welcome!
Thanks in advance, Luke
-
You're very welcome, Luke!
-
Thanks Miriam - that's incredibly useful - much appreciated
-
Hey Don,
Thank you. Yes, this has become a pretty hot topic again since Google's revision of their guidelines. -
Thanks for the reply Miriam. I was interested to see where this topic went.
Nice links!
-
Hey Luke!
Good topic - here's the scoop:
-
Yes, if the owner gets away with it, this tactic could help them rank in additional geographies, BUT ...
-
It puts them at risk for Google take down of the listings in question, and could potentially influence Google's view of the whole business. Suggest you read:
http://blumenthals.com/blog/2014/12/11/google-some-days-i-just-shake-my-head-today-is-one-of-them/
If you believe some of your competitors are falsely claiming to have staffed, physical offices, you may report them as spam.
Hope this helps!
-
-
The advantage is solely for the local SEO benefits. Google would probably like to weed them out but as Satellite offices are actually used by businesses regularity it can be difficult. However I do not see it being much of a benefit unless you are a service area business like plumbing or general contractors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When "pruning" old content, is it normal to see an drop in Domain Authority on Moz crawl report?
After reading several posts about the benefits of pruning old, irrelevant content, I went through a content audit exercise to kick off the year. The biggest category of changes so far has been to noindex + remove from sitemap a number of blog posts from 2015/2016 (which were very time-specific, i.e. software release details). I assigned many of the old posts a new canonical URL pointing to the parent category. I realize it'd be ideal to point to a more relevant/current blog post, but could this be where I've gone wrong? Another big change was to hide the old posts from the archive pages on the blog. Any advice/experience from anyone doing something similar much appreciated! Would be good to be reassured I'm on the right track and a slight drop is nothing to worry about. 🙂 If anyone is interested in having a look: https://vivaldi.com https://vivaldi.com/blog/snapshots [this is the category where changes have been made, primarily] https://vivaldi.com/blog/snapshots/keyboard-shortcut-editing/ [example of a pruned post]
Intermediate & Advanced SEO | | jonmc1 -
Change of Address in Google Search Console
I have merged domains before and it went rather smoothly following the Moz Guide - https://moz.com/blog/save-your-website-with-redirects . I've got a new challenge ahead of me though in that a client is buying the blog subdirectory associated with another domain. So it's the blog only, not the complete domain therefore a change of address for a site section doesn't exist. I believe the course of action will be the same except we'll just skip the change of address step since the original owner wants to maintain the TLD. Part of the contract is that we'll get the content which will be ported over to our domain and he'll maintain the 301's as requested and into perpetuity. Our domain is not brand new and has some credible links. Anyone encounter a transition of a partial domain before? Thanks for your help/suggestions.
Intermediate & Advanced SEO | | seoaustin0 -
Do image "lightbox" photo gallery links on a page count as links and dilute PageRank?
Hi everyone, On my site I have about 1,000 hotel listing pages, each which uses a lightbox photo gallery that displays 10-50 photos when you click on it. In the code, these photos are each surrounded with an "a href", as they rotate when you click on them. Going through my Moz analytics I see that these photos are being counted by Moz as internal links (they point to an image on the site), and Moz suggests that I reduce the number of links on these pages. I also just watched Matt Cutt's new video where he says to disregard the old "100 links max on a page" rule, yet also states that each link does divide your PageRank. Do you think that this applies to links in an image gallery? We could just switch to another viewer that doesn't use "a href" if we think this is really an issue. Is it worth the bother? Thanks.
Intermediate & Advanced SEO | | TomNYC0 -
Does my website have an Exact Match Domain or a "brand"?
I'd like to get some input from the Moz community about the domain name I use on a travel website I run as a hobby. I got heavily whacked by an update in September 2012 which some have said was because my site is an EMD. Others said it was because I had poor quality backlinks (but in fact I hardly had any). With the benefit of hindsight, I'd love to know what really happened. The website is www.traveltipsthailand.com (now www.asiantraveltips.com) and the "brand" I use is "Travel Tips Thailand.The traffic penalty I incurred was around 80% and despite a LOT of work overhauling the site and trying to build some better quality links, I don't believe it has really recovered much. It ranks for non-competitive, low-traffic key phrases (which means it's not penalised as such), but struggles to rank anywhere meaningful on any phrase likely to drive traffic to the site. At this stage I really just want to know whether to persist with the site (it's heartbreaking, to be honest) or drop it an build something new from scratch. I monitor the site's progress using Moz Pro, so I can see all the search ranking, authority and backlink data. 5254ab15dcaa91-52423790
Intermediate & Advanced SEO | | Gavin.Atkinson0 -
How important is a good "follow" / "no-follow" link ratio for SEO?
Is it very important to make sure most of the links pointing at your site are "follow" links? Is it problematic to post legitimate comments on blogs that include a link back to relevant content or posts on your site?
Intermediate & Advanced SEO | | BlueLinkERP0 -
Facebook "lockout"
I'm not sure what the correct term is, but I've visited websites that require me to like page 1 of an article, to view page 2. Little annoying but fair enough, they wrote the content, I clearly find it of value as I want page 2. I run a download website, with user generated content. We used to only allow downloads to members, this resulted in 5,000+ new signups per day and a massive userbase. We now allow guests to download content, the majority are freeloaders, not even a thank you to the artist. I am about to employ a system for guests, that forces them to like, tweet or G+ the download, for it to begin. If they don't, no download. Are there any SEO considerations here? The page this will be implemented on, isn't a crawlable page. Cheers.
Intermediate & Advanced SEO | | seo-wanna-bs0 -
Redirect index.php to domain address
The question says it all really. Google analytics shows me that my top 2 pages are my domain address and index.php, which are exactly the same. Is it best to leave it like this or redirect index.php to my domain address?
Intermediate & Advanced SEO | | CompleteOffice0 -
Shall I fix "most Common Errors" for a website that ranked top 3 on Google (difficult KW)?
How can SEOmoz "most Common Errors*" under "Crawl Diagnostics" advice can be right for a good site organic? Site is well ranked top 3 on Google (difficult KW). If I go ahead and fix these errors, I might hurt my SEO , no? like: Too Many On-Page Links 302 (Temporary Redirect) Title Element Too Long (> 70 Characters) Missing Meta Description Tag
Intermediate & Advanced SEO | | Elchanan0