How do I code SEO for a secondary site without impacting the main site?
-
We have a secondary site for our online magazine, how do I code the SEO so I don't steal links from the main site?
-
Yes, presenting the reasons you should keep it on one domain [duplication of effort between two sites, splitting up potential links, duplicate content on the sites, possibility of Google thinking you are creating a link scheme by linking between the sites] might convince the decision-makers.
If there is no way to convince them, for the magazine site I'd optimize for long-tail search terms relating to "magazine" or "travel" or whatever is unique to the publication's content. [And from reading the media kit, it sounds like luxury lifestyle content is an intended focus, so I'd probably emphasize that.]
-
Like Linda mentioned it, I would also keep it under one domain. What you could do is to present the cons and pros of each version, maybe you can convince your client
-
You are absolutely right, of course we could do that, but it's not my decision.
-
Why do you have the magazine on a separate site? You could instead make a subfolder on your current site, like this: http://www.gulfstream.com/nonstop-magazine . That way all of the lovely links you get will help boost both of them.
-
I could do that, but that would hide the intent of the secondary site, which is to promote the content of the printed and the iPad version of the Magazine. So I could just be very careful with the keywords and page descriptions and see where it takes me?
-
Yes and no, both are marketing tools for our products, however the magazine is different content entirely from the main website, it's basically a staging area for more information on the printed publication and the iPad publication, but we could expand it's purpose.
-
Basically the two websites from content point of view are going to be similar in any way?
-
sure - the secondary site is a separate subdomain. So main site is: http://www.gulfstream.com/ and secondary site is http://nonstopbygulfstream.com/ (there's not much there right now - but potentially there could be.
Thanks!
Sally Braid
-
This is true.- In case of duplicate content.
But until now we didn't talk about same content on the secondary website. This is why I have asked him to give us a little bit more information.
-
In a case where it is two separate sites you have a few options.
1. You could noindex, nofollow the secondary site if you are not actively trying to rank for it.
2. If you are attempting to rank for it you could run a <rel="canonical">tag to the head and refer back to the original domain.</rel="canonical">
This Google Webmasters article may help https://support.google.com/webmasters/answer/139066?hl=en
-
Hi,
I do not really understand the question. Is the secondary site on a separate domain or are you implementing it on the same domain?
Could you give a little more information? So we can give an easier answer
Gr., Keszi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much do branded search organic traffic & direct traffic impact the ranking for their non-branded topic/keyword?
Hi Moz community, We can see many websites with a reputation will have more number of visitors landing with these two types of traffic mostly (>90%): organic traffic of brand queries and direct traffic. Will these visits help and impact the ranking of these websites for the keywords/topics they been employing? Ex: Moz will have many such visitors. Will this really impact the ranking of Moz for non-brand queries they try to rank for, like "SEO Software". If so, will this have a huge impact or it's just a minor ranking factor. Because we have this with our website and we don't see such boost in rankings compared to our competitors with less direct traffic; where as I been looking at some SEO articles that direct traffic is one of the most important ranking factors. Thanks
Algorithm Updates | | vtmoz0 -
New feature in seo results with icon?
I have never seen it before in the search: an icon in the title. Do you guys know how to get this icon in the title? See here: http://snag.gy/e7BiI.jpg e7BiI.jpg
Algorithm Updates | | Emilija1 -
Links from high Domain authority sites
I have a relatively uncompetitive niche ranking around number 6 for my keywords. Would getting a few links from some Moz DA 80-90 and DA 90-100 sites help my rankings a lot? Some of the pages linking to me from these sites might be deep in the site pretty far away from the home page with pagerank of "unranked" or a grayed out bar and these pages linking to me might not have many links at all other than from the internal links of the site itself and would have a Moz PA of 10 or 20. Would these pass much pagerank or authority to my site or would they not be worth going after? These links to my site would be in context on a blog. Thanks mozzers!
Algorithm Updates | | Ron100 -
Seo results are down. Is my "all in one seo pack" to blame?
My website www.noobtraveler.com has shown a dip of 40% since Penguin's last update in November. I also transferred hosting at time, but I was wondering if I'm over optimizing with the all in one seo pack. I would appreciate it if someone could do a quick sweep and share their thoughts. Thanks!
Algorithm Updates | | Noobtraveler0 -
Is there any SEO value to Infographs?
I purchased Piktochart to make what they said were SEO friendly infographs. Hearing conflicting responses on the SEO value I figure I should ask SEO's. The program is easy and you can download as an XML. Any responses are welcome Thank You
Algorithm Updates | | polarking0 -
Site name appended to page title in google search
Hi there, I have a strange problem concerning how the search results for my site appears in Google. The site is Texaspoker.dk and for some strange reason that name is appended at the end of the page title when I search for it in Google. The site name is not added to the page titles on the site. If I search in Google.dk (the relevant search engine for the country I am targeting) for "Unibet Fast Poker" I get the following page title displayed in the search results: Unibet Fast Poker starter i dag - få €10 og prøv ... - Texaspoker.dk If you visit the actual page you can see that there is no site name added to the page title: http://www.texaspoker.dk/unibet-fast-poker It looks like it is only being appended to the pages that contains rich snippets markup and not he forum threads where the rich snippets for some reason doesn't work. If I do a search for "Afstemning: Foretrukne TOPS Events" the title appears as it should without the site name being added: Afstemning: Foretrukne TOPS Events Anybody have any experience regarding this or an idea to why this is happening? Maybe the rich snippets are automatically pulling the publisher name from my Google+ account... edited: It doesn't seem to have anything to do with rich snippets, if I search for "Billeder og stuff v.2" the site name is also appended and if I search for "bedste poker bonus" the site name is not.
Algorithm Updates | | MPO0 -
URL SEO
Hi All I am completely new to SEO and I have a question about URL's which I would like advise on. We are about to launch an immigration consultancy website which caters for several countries. For the example below we are targeting the keyword "UK Visit Visa", which URL would be better from an SEO prospective? 1. www.example.com/uk/visit-visa
Algorithm Updates | | Fuad_YK
2. www.example.com/uk/uk-visit-visa Thanks, Fuad0 -
Are you seeing changes in your sites today? Panda 2.2?
I've heard rumblings of some Panda sites recovering in the last few days and wondered if the talked about Panda 2.2 has been rolled out. My own site (which actually had a significant boost after Panda) has seen a significant increase in traffic today (started about noon EST yesterday) and a nice increase in Adsense revenue as well. How are your sites doing?
Algorithm Updates | | MarieHaynes1