How do I code SEO for a secondary site without impacting the main site?
-
We have a secondary site for our online magazine, how do I code the SEO so I don't steal links from the main site?
-
Yes, presenting the reasons you should keep it on one domain [duplication of effort between two sites, splitting up potential links, duplicate content on the sites, possibility of Google thinking you are creating a link scheme by linking between the sites] might convince the decision-makers.
If there is no way to convince them, for the magazine site I'd optimize for long-tail search terms relating to "magazine" or "travel" or whatever is unique to the publication's content. [And from reading the media kit, it sounds like luxury lifestyle content is an intended focus, so I'd probably emphasize that.]
-
Like Linda mentioned it, I would also keep it under one domain. What you could do is to present the cons and pros of each version, maybe you can convince your client
-
You are absolutely right, of course we could do that, but it's not my decision.
-
Why do you have the magazine on a separate site? You could instead make a subfolder on your current site, like this: http://www.gulfstream.com/nonstop-magazine . That way all of the lovely links you get will help boost both of them.
-
I could do that, but that would hide the intent of the secondary site, which is to promote the content of the printed and the iPad version of the Magazine. So I could just be very careful with the keywords and page descriptions and see where it takes me?
-
Yes and no, both are marketing tools for our products, however the magazine is different content entirely from the main website, it's basically a staging area for more information on the printed publication and the iPad publication, but we could expand it's purpose.
-
Basically the two websites from content point of view are going to be similar in any way?
-
sure - the secondary site is a separate subdomain. So main site is: http://www.gulfstream.com/ and secondary site is http://nonstopbygulfstream.com/ (there's not much there right now - but potentially there could be.
Thanks!
Sally Braid
-
This is true.- In case of duplicate content.
But until now we didn't talk about same content on the secondary website. This is why I have asked him to give us a little bit more information.
-
In a case where it is two separate sites you have a few options.
1. You could noindex, nofollow the secondary site if you are not actively trying to rank for it.
2. If you are attempting to rank for it you could run a <rel="canonical">tag to the head and refer back to the original domain.</rel="canonical">
This Google Webmasters article may help https://support.google.com/webmasters/answer/139066?hl=en
-
Hi,
I do not really understand the question. Is the secondary site on a separate domain or are you implementing it on the same domain?
Could you give a little more information? So we can give an easier answer
Gr., Keszi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is "Author Rank," User Comments Driving Losses for YMYL Sites?
Hi, folks! So, our company publishes 50+ active, disease-specific news and perspectives websites -- mostly for rare diseases. We are also tenacious content creators: between news, columns, resource pages, and other content, we produce 1K+ pieces of original content across our network. Authors are either PhD scientists or patients/caregivers. All of our sites use the same design. We were big winners with the August Medic update in 2018 and subsequent update in September/October. However, the Medic update in March and de-indexing bug in April were huge losers for us across our monetized sites (about 10 in total). We've seen some recovery with this early June update, but also some further losses. It's a mixed bag. Take a look at this attached MOZ chart, which shows the jumps and falls around the various Medic updates. The pattern is very similar on many of our sites. As per JT Williamson's stellar article on EAT, I feel like we've done a good job in meeting those criteria, which has left we wondering what isn't jiving with the new core updates. I have two theories I wanted to run past you all: 1. Are user comments on YMYL sites problematic for Google now? I was thinking that maybe user comments underneath health news and perspectives articles might be concerning on YMYL sites now. On one hand, a healthy commenting community indicates an engaged user base and speaks to the trust and authority of the content. On the other hand, while the AUTHOR of the article might be a PhD researcher or a patient advocate, the people commenting -- how qualified are they? What if they are spouting off crazy ideas? Could Google's new update see user comments such as these as degrading the trust/authority/expertise of the page? The examples I linked to above have a good number of user comments. Could these now be problematic? 2. Is Google "Author Rank" finally happening, sort of? From what I've read about EAT -- particularly for YMYL sites -- it's important that authors have “formal expertise” and, according to Williamson, "an expert in the field or topic." He continues that the author's expertise and authority, "is informed by relevant credentials, reviews, testimonials, etc. " Well -- how is Google substantiating this? We no longer have the authorship markup, but is the algorithm doing its due diligence on authors in some more sophisticated way? It makes me wonder if we're doing enough to present our author's credentials on our articles, for example. Take a look -- Magdalena is a PhD researcher, but her user profile doesn't appear at the bottom of the article, and if you click on her name, it just takes you to her author category page (how WordPress'ish). Even worse -- our resource pages don't even list the author. Anyhow, I'd love to get some feedback from the community on these ideas. I know that Google has said there's nothing to do to "fix" these downturns, but it'd sure be nice to get some of this traffic back! Thanks! 243rn10.png
Algorithm Updates | | Michael_Nace1 -
Does Bing Support same sitemap for full site, mobile, and images?
We have 1 sitemap for our desktop site, mobile site, and images. This works for Google, but I'm not sure if it's supported by Bing or if they require separate sitemaps. Anyone know?
Algorithm Updates | | YairSpolter0 -
Test site is live on Google but it duplicates existing site...
Hello - my developer has just put a test site up on Google which duplicates my existing site (main url is www.mydomain.com and he's put it up on www.mydomain.com/test/ "...I’ve added /test/ to the disallowed urls in robots.txt" is how he put it. So all the site URLs are content replicated and live on Google with /test/ added so he can block them in robots. In all other ways the test site duplicates all content, etc (until I get around to making some tweaks next week, that is). Is this a bad idea or should I be OK. Last thing I want is a duplicate content or some other Google penalty just because I'm tweaking an existing website! Thanks in advance, Luke
Algorithm Updates | | McTaggart0 -
Unable to increase the site traffic since 2 yrs
Hello friends, I am new to seomoz forum and this is my first query. Even i asked this query in many forums, i didnt get the right answer. it will be a big help if anyone answers my question. Since 2yrs i am doing seo for my site. even i am following all the white hat techniques and doing every submission manually. Still my site traffic is below 100 visits. Can any one help me to increase the site traffic? What are the techniques i need to follow to increase site visits? Also one of my sites recently got disappeared from google. I have checked all the pages listed in google for my site's major keywords. I didnt find the site anywhere. Can u hep me why this condition wll happen and what to do to overcome such issues?
Algorithm Updates | | Covantech0 -
Is there any SEO value to Infographs?
I purchased Piktochart to make what they said were SEO friendly infographs. Hearing conflicting responses on the SEO value I figure I should ask SEO's. The program is easy and you can download as an XML. Any responses are welcome Thank You
Algorithm Updates | | polarking0 -
Confused About Addon Domains and SEO
I find addon domains really confusing. Everyone I've asked so far says that they don't affect SEO but I find that really hard to believe considering the same content is on both a subdomain and a subfolder and also has it's own unique domain. PLUS (in my case) completely different niche sites are sharing the same hosting. I really don't want to pay for hosting for all of my different sites but at the same time, if it's better/safer to do so for Panda/Penguin reasons I'm happy to do that. Thank you for your time. I look forward to your opinions/suggestions!
Algorithm Updates | | annasusmiles0 -
Mobi sites and sitemaps
Hi all, How does should one treat mobi sites which have a separate set of files to the main site - with regards to the sitemap? Doe we tell Google about them?
Algorithm Updates | | gazza7770 -
High bounce rates from content articles influencing our rankings for rest of site
We have a large content article section on our e-commerce site that receives a lot of visits but also have very high bounce rates. We are wondering if this is hurting the rest of our site's rankings. **When I say bounce rates I mean what ever metrics Google is using to determine quality content (specifically after the Panda update). ** We are trying to determine if having the content articles on our domain hurts us. We only have the content articles for link building.
Algorithm Updates | | seozachz0