URLS are top keywords in GA?

[MarloSchneider]

Hey Moz,

For some reason on my father's website, michaelpadway.com,  the top 2 keywords from organic are complete urls from his site. This doesn't makeugh sense to me. Any ideas?

[ScottImageWorks]

Yes, it's definitely a "thing" with less tech-savvy users.

It seems most common among my mom's generation - 60+ years old and not terribly familiar with technology.

[donford]

Hi Spencer,

As others said, as an IT guy I see so many people just go to Google and type a url then click whatever it gives them. I've even seen people go to Google and type Yahoo.com  shake head

[RyanPurkey]

Like EGOL and Dirk say, this is a pretty common behavior now especially with so many browsers featuring a search from the URL Address bar feature. I sometimes wonder if it's not also due to Google's handling of (not provided) and their move towards masking more search terms.

One question, are these top keywords the same in Google Webmaster Tools for your dad's site, or are you looking at just analytics?  I'd give GWT a try as it usually shows a lot more in the keyword department.

[EGOL]

I agree.  I am old enough to do this.  

[DirkC]

I see this a lot on our sites which are targeting a more senior audience (60+). Some of them have little experience with internet and some of them just seem to be unaware of the fact that you can put an url in the address bar. Their only way to navigate the internet goes through google (or bing) which in most cases is the default page in their browser.

Based on this article http://www.wsj.com/articles/uneasy-rider-boomer-deaths-in-motorcycle-crashes-jump-1419210199 I guess they make a big part of your father's audience...

[EGOL]

I get a lot of full URLs as keywords.

I think that people copy / paste them into the search box, or just type them because they are simple

egol.com/bananas/

egol.com/baloney/