Link value from high authority domains vs low authority domains. How big is the difference?
-
Hi Guys.
Could you send me in the direction of some quality information on link value. i.e) How much 'link juice' do you get from high authority domains vs low authority domains.
Also, I understand the Moz value for DA is logarithmic, not linear. Does this also mean that a link from a site with a really high DA would be exponentially higher value than a site with a low DA. You know....like orders of magnitude better?
Cheers in advance, I love you guys
Isaac.
-
Anytime!
-
That DID help. I had know idea that traffic was so important!
Thank you
-
That's exactly right Isaac. With the logarithmic weighting of Domain Authority and Page Authority, links from higher value sites and pages carry more weight than those with lower scores. It sounds like you've covered the basics as seen here: http://moz.com/learn/seo/domain-authority
The precise amount of link juice varies due to several factors, but in general you should see an increase in rankings and referral traffic when linked to by a high DA/PA site versus a low one.
-
This is one of my favorite SEO topics. Link value is determined by 2 things (with a bunch of other small things as well, but two major things), traffic and the authority of the site directing traffic to your site.
So, think of the site's DA as its numeric reputation. Obviously the higher the DA, the more reputable and trustworthy the source, in most cases. I have come across pay day loan sites with DA of 70+, but the general atmosphere of the site was extremely spammy. The value of a link with a DA of 80 is far better than having 10 links to sites with DA of 8. The same number, but diluted value and obviously less reputable.
The link juice is generally passed through traffic, which is why links with images and videos that encourage a click are more valuable than just text at the bottom of a page buried in content. If you have a video on a page, above the fold, from Vimeo or YouTube, that would be considered an amazing link, because it will have a high CTR, drive traffic and is from an extremely reputable source. Link building is not about the quantity as much as it is the quality of the link. This is why content linking is important. Granted, that can't be your only form of back linking, it almost insures you will have relevant links to sources that can generate traffic to your site.
You back links are the highways and byways between Google and your Site. They show the engines that you hang out in good neighborhoods and you aren't trying to manipulate your site's value by creating "short cuts" through dark alleys with less reputable company.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
.Org domain authority
When it comes to .org domain authority is it more important to be getting the link from a .org regardless of DA, or does their domain authority still have a big impact here? Thanks!
Link Building | | TicketCity0 -
Www to nonwww - domain authority drop build it back up plan
hi there, I recently changed my website over from a www. (or nothing selected so i assume www.). to a non-www. eg webmasters and my website are all on the same page. I contacted as many websites as i could that have my link in there website to update it to the http://websitedotcom the cblocks dropped by 50% (from 12 to 6).
Link Building | | finnmoto
domain authority dropped from 21 to 19. is there a way to see which c-blocks I lost? finnmoto.com.au thanks matt0 -
Should I ask sites that link to me to update links that redirect?
I have found some links to my site that go through a single 301 redirect to get to my site. Should I contact these websites to ask them to update the link, or is that not worth the time?
Link Building | | RCF0 -
When buying used domains, how do i see the links pointing to that domain? OSE not showing links
when buying used domains, how do i see the links pointing to that domain? Sometimes the open site explorer doesn't show any links to the domain, especially if the domain is parked. Obviously a domain for sale with 1000 domains linking to it has lots of SEO Value right? Thanks mozzers!
Link Building | | Ron100 -
2 links from 1 website -> 2 domains 1 hosting
Hello Guys, I have a little question, i got 2 websites that are hosted on the same host. Now i could get 2 links on one website to direct to each of the websites on the same host. Does this effect my seo ranking, because the websites are on the same host? Thank you for your advice! Kind regards,
Link Building | | MennoO0 -
Anyone have Free Directories with High Domain Authority they'd like to share?
I was just curious if anyone had any directories they'd like to share that carry high Domain Authority(imo: 70+)? I know about dmoz.org and Pegasus but other than that, none. Thanks.
Link Building | | Modbargains0 -
Forums to increase the Link Authority
I have a small question. What do you think if we use the Forums on a natural way, to place important post with a link to our website on that, it's a good source or not, to use like a piece of link building strategy, to increase the authority of domains, and hiring backlinks from more than 15 types of websites, like blogs,forums,press,guestposts,directories,etc...??? Write your idea here if you have experience on that.
Link Building | | leadsprofi0 -
Impact of Internal VS Inbound Links
Internal linking channels juice being accumulated through inbound links and the two work as a team. I am interested to hear from those who have either tested or have a fairly good gut feeling about the impact of internal links on rankings (as an additional signal). Also in your opinion how does internal linking compare to external links pointing to the same page (e.g. impact of benefit/ranking gained through internal linking + inbound links as opposed to scenario where there is no relevant internal links at all). Conditions: Relevant anchor text used (or close contextual variation) Measuring impact on a single phrase (or relevant phrase variation) Internal links can be from unlimited pages on the same site (even site-wide) External inbound links can be only to the target page (disregarding inbound links to other pages). Disregarding layout based navigation as internal links and focusing on content based links only (contextual, editorial links). For example: Internal link ranking impact: 10% External link ranking impact: 90% Since this is a simplified model feel free to provide necessary clarifications below your estimate. Looking forward to your answers!
Link Building | | Dan-Petrovic1