Setting up 301 Redirects after acquisition?
-
Hello!
The company that I work for has recently acquired two other companies. I was wondering what the best strategy would be as it relates to redirects / authority.
Please help!
Thanks
-
I once worked for what could be described as a "holding company" that's in the Fortune 500. Because everything they owned was so diverse, they either kept separate branches or the companies/brands separate. Especially if the brand was worth money as a name. It's important to do the research on how valuable the brand itself is because even if you decide to have one company to rule them all, you need to figure out how to transition customers.
-
Great response Egol.
I'm always impressed with people who can think outside the box. Our company was recently purchased by a much larger corporation and instead of trying to roll us together they recognized that separately with their additional resources we are more valuable.
-
First thing which one you want to brand ? And as what Ray said, 301 redirect the other domains to the primary domain.
-
Before you redirect... it could be much more profitable to run these sites separately.
A proper analysis could take a few minutes to a few hours to decide that they are not worth much... or it could be worth a lot of money to have someone who knows what they are doing flip these sites and convert them into valuable assets that earn many times more than what their previous owner was doing with them.
-
If your company plans on having the acquired domains redirect to your primary domain, then 301 redirects would be the proper method to use.
You'd set those up in the acquired domains' .htaccess file.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects to relative URLs not absolute a problem?
Hi we recently did a migration and a lot of content changed locations see: https://d.pr/i/RvqI81 Basically, the 301 goes to the correct location but its a relative URL (as you can see from the screenshot) rather than absolute URL. Do you think this is a high priority issue from an SEO standpoint, should we get the developer to change the redirects to absolute? Cheers.
Intermediate & Advanced SEO | | cathywix0 -
HTTPS & Redirects
Hi We're moving to https imminently & I wondered if anyone has advice on redirects. Obviously we'll be redirecting all http versions to https - but should I be checking how many redirects are in each chain and amending accordingly? If there's 4-5 in a chain, remove the middle unnecessary URLS ? Advice please 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
(Urgent) losing traffic after 301 redirect
We face a seo problem of losing traffic after 301 redirect.We have used 301 redirect from a sub-domain url to main domain, after a few month, we discovered that the traffic in google is dropped 40% as well as yahoo dropped 50% without reason, we have updated sitemap already, but we cannot find any reason for the traffic dropped till now..The original url (more then 5000 links)https://app.example.com/ebook Redirected Urlhttps://www.example.com/ebookThank you for your help!
Intermediate & Advanced SEO | | yukung0 -
301 Directs
We have found a lot of 404 error pages that we have transferred with 301 directs. My questions is, should these 301 directs be marked as a NF (nofollow)?
Intermediate & Advanced SEO | | Essential-Pest0 -
How do I best handle Duplicate Content on an IIS site using 301 redirects?
The crawl report for a site indicates the existence of both www and non-www content, which I am aware is duplicate. However, only the www pages are indexed**, which is throwing me off. There are not any 'no-index' tags on the non-www pages and nothing in robots.txt and I can't find a sitemap. I believe a 301 redirect from the non-www pages is what is in order. Is this accurate? I believe the site is built using asp.net on IIS as the pages end in .asp. (not very familiar to me) There are multiple versions of the homepage, including 'index.html' and 'default.asp.' Meta refresh tags are being used to point to 'default.asp'. What has been done: 1. I set the preferred domain to 'www' in Google's Webmaster Tools, as most links already point to www. 2. The Wordpress blog which sits in a /blog subdirectory has been set with rel="canonical" to point to the www version. What I have asked the programmer to do: 1. Add 301 redirects from the non-www pages to the www pages. 2. Set all versions of the homepage to redirect to www.site.org using 301 redirects as opposed to meta refresh tags. Have all bases been covered correctly? One more concern: I notice the canonical tags in the source code of the blog use a trailing slash - will this create a problem of inconsistency? (And why is rel="canonical" the standard for Wordpress SEO plugins while 301 redirects are preferred for SEO?) Thanks a million! **To clarify regarding the indexation of non-www pages: A search for 'site:site.org -inurl:www' returns only 7 pages without www which are all blog pages without content (Code 200, not 404 - maybe deleted or moved - which is perhaps another 301 redirect issue).
Intermediate & Advanced SEO | | kimmiedawn0 -
URL Structure Change - 301 Redirect - on large website
Hi Guys, I have a website which has approximately 15 million pages indexed. We are planning to change url structure of 99.99% of pages but it would remain on same domain. eg: older url: xyz.com/nike-shoes; new url: xyx.com/shopping/nike-shoes A benefit that we would get is adding a related and important keyword in url. We also achieve other technical benefits in identifying the page type before hand and can reduce time taken to serve the pages (as per our tech team). For older URLs, we are planning to do a 301 redirect. While this seems to be the correct thing to do as per Google, we do see that there is a very large number of cases where people have suffered significantly on doing something like this : Here are our questions: Will all page rank value will be passed to new url? (i.e. will there be a 100% passing of PR/link juice to the new URLs) Can it lower my rank for keywords? (currently we have pretty good rankings (1-5) on many keywords) If there is an impact on rankings - will it be only on specific keywords or will we see a sitewide impact? Assuming that we have taken a hit on traffic, How much time would it take to get the traffic back to normal? and if traffic goes down, by what percentage it may go down and for how much time. (best case, average case and worst case scenarios) Is there anything I should keep in mind while doing this? I understand that there are no clear answers that can be given to these questions but we would like to evaluate a worst case/best case situation. Just to give context : Even a 10 day downtime in terms of drops in rankings is extremely detrimental for our business.
Intermediate & Advanced SEO | | Myntra0 -
301 Redirect pages with .aspx extension
I want 301 redirect all a website's subpages with a .aspx extension to a page without the .aspx etension. Example: I want to 301 redirect www.website.com/services.aspx to www.website.com/services Right now if you do not include .aspx on the end of every URL it gives a 404 error. I have used the web.config file to 301 redirect non-www to www and /default.aspx to /. I am not extremely familiar with IIS 7.0 or web.config, so any help would be great. Thanks.
Intermediate & Advanced SEO | | VentaMarketing0 -
Redirect
Hi, I have one domain which was redirected today (the main domain,root) was redirected to a new subdomain of the main root domain.site was ranking for several keywords and had an authority of 35 on root domain. Site after 12 hours disappeared from google results.dont even rank for its brand name. What will happened to the new subdomain? Will rank again? Have the same keywords plus some more.old keywords are 3 and new are 2. For the old keywords on page optimization gets a c , and for the new a+c. For the new keywords don't have backlinks at all. When my site will start to rank for its old keywords? How long will be down ? Will pass the link juice and authority? If yes how soon ? Because I will loose to much money if stay longer like 1-2 weeks down. Thanks
Intermediate & Advanced SEO | | nyanainc0