Site wide content like "why choose us" just above the footer on every single page
-
Hi Guys,
I know that is not good having any kind of duplicate content on your site, but SEO is above all "competition", so I have to see what my competitor are doing to find the best way to outrank them.
So this is my question: is it good or not having site wide content like "why choose us" just above the footer on every single page? At the moment, I can see many - too many - of my client competitors having the "Why choose us" as site wide content above the footer. The funny thing they don't use a couple of sentences, they have placed many words and 10/20 internal links, in other words, they have enough stuff to put down a stand alone page.
What do you think: this is just a bad SEO practice or it may work, as I can see so many sites ranking well with this kind of piece of junk on each page.
I am not going to recommend this to my client, but as am trying to detail every decision I make showing what the competitors are currently doing, my concern is that my client finds it and therefore will ask to have the same shiny piece of garbage above the footer.
Thanks,
Pierpaolo
-
Hi,
We have a 'Why Choose us' section on most pages of one of our websites, and it hasn't affected our SEO in the slightest. It helps inform people as to why they should choose our company as opposed to the competition.
I don't believe it's 'garbage' - SO LONG as it's well executed. It drives conversion for us, so I think it's worth having.
I don't think it's worth having if there is nothing to differentiate yourself (or your client) but that's a different topic.
As far as SEO goes, it does no harm - so long as the rest of the content on the page is unique and useful.
Good luck, whatever you choose to do.
Amelia
-
Be the Google to their Ask Jeeves!
I understand what you mean here, sometimes these business folk just get in a rut of so and so is doing this we must do it too. I can't tell you how many times I have asked companies a question about a specific detail and offered opinions and their response was "well what are our competitors doing"?
URGH!
Bee Or Gin Ale!
-
I am agreed with you, but unfortunately what I have got from the creative brief the client gave us, is that in this market all the players have an awful poor idea of what marketing, targets, benefits, features etc meanings.
After I have analysed some sites I can say they don't do anything to separates from each others. They all offer the same services with fees that change of a couple of pounds. I can tell you that there are two kind of sites:
- populated with thousands pages, hundreds internal links and the "why choose us" footer.
- clean, neat and very stylish. With thin content and funny site structure
To be honest, I have an idea on how to make outstanding this business from the competitors, but it's more like developing a new service than marketing the current services. We will see what they give me a feedback on my idea.
Thanks for your kind reply,
PP
-
That all depends on what you are using it for. If you are in a market where your service or product can be found anywhere, than something that sets you apart from your competition should be highlighted in as many places as you possibly can. Best practice would be to incorporate this on an about us page, or add a tab to the top nav bar that would allow your customers to see it and then go to a page for the details. I do not like the idea of duplicate content on every page. I don't believe it increases the user experience and it definitely loses its SEO value.
For the purposes of standing apart from the competition, I would create a page highlighting what separates you from your competitors and then add it to your top nav bar. Call it "Why Choose Us" or "About Us", or even "What Makes Us Different". Something to catch the Users eye and give them an idea of what separates your company from everyone else selling your product or service.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Duplicate Contents in Order Pages of Multiple Products
Hi, I have a website containing 30 software products. Each product has an order page. The problem is that the layout and content of these 30 order pages are very similar, except for the product name, for example: https://www.datanumen.com/access-repair-order/
On-Page Optimization | | ccw
https://www.datanumen.com/outlook-repair-order/
https://www.datanumen.com/word-repair-order/ Siteliner has reports these pages as duplicate contents. I am thinking of noindex these pages. However, in such a case, if a user search for "DataNumen Outlook Repair order page", then he will not be able to see the order page of our product, which drives the revenue go away. So, how to deal with such a case? Thank you.1 -
I am trying to better understand solving the duplicate content issues highlighted in your recent crawl report of our site - www.thehomesites.com.
Below are some of the urls highlighted as having duplicate content -
On-Page Optimization | | urahul
http://www.thehomesites.com/zip_details/76105
http://www.thehomesites.com/zip_details/44135
http://www.thehomesites.com/zip_details/75227
http://www.thehomesites.com/zip_details/94501 These are neighborhood reports generated for 4 different zip codes. We use a standard template to create these reports. What are some of the steps we can take to avoid these pages being categorized as duplicate content?0 -
What makes a "perfectly optimized page" in 2013?
Hi all, I was re-reading this blog http://moz.com/blog/perfecting-keyword-targeting-on-page-optimization and wondered how relevant you guys thought this post still was? Moz link directly to it from their 'learn' page http://moz.com/learn/seo so I'm interpreting that to mean it is still accurate and as current as it can be? What else would you add to it? Thanks,
On-Page Optimization | | James-Distinction
James0 -
Home Page Content
Hello. i'm optimizing this website, > home page for one keyword phrase and i was wondering how many words article do i need with that keyword?and if i need it at all? as you can see if i add some content on my home page before the slider, it will ruin the look of the website, What is the right way to do it? Thank you!
On-Page Optimization | | KentR0 -
"City page" links in footer of home page: Spammy?
Is listing a bunch of links to city pages in the footer of a home page considered "spammy" to Google? (ie- Chicago Alarms, Illinois Alarms, Naperville Alarms, etc.) What are the negative affects this might have on ranking, if any?
On-Page Optimization | | MChi0 -
I am optimizing title tags and was wondering if it makes a difference if I use "commas" in between keywords that are synonyms or should I use "and" instead?
For example: "pants, trousers at pants.com" or "pants and trousers at pants.com".
On-Page Optimization | | EcomLkwd0 -
One Page Website vs. Multipage Site, if you want to target one specific Keyword only.
Hello! suppose I want to start a website about, let's say spray adhesives. My aim is to rank on the first page for the keyword "spray adhesive". I don't care about my ranking on more specific keywords like "Tesa spray adhesive" or "3M spray adhesive". My ranking for more general keywords like "glue" is unimportant, too. So I thought about creating a single-page website, that writes about spray adhesives, the pros & cons of every manufacturer, and shows the best discounts for spray adhesives. Each section can be accessed through a top-navigation, that links via anchors to the individual sections. The page will be updated every day On the other hand, i could create a blog and write an article for every specific spray adhesive. So I would have a home page that lists the latest articles for every product, with titles like "3M spray adhesive CreativeMount", "3M spray adhesive SprayMount", "Tesa Spray adhesive" ... I will write one article every day What do you think would be the better strategy? Is there a risk to create competing articles for the keyword "spray adhesive" and thus rank lower if I go with the blog strategy? On the other hand, does google rate singe-page websites lower, because google thinks those websites are less valuable than websites with many pages for the same topic? Thank you ver much for you help in advance!
On-Page Optimization | | MGMT0 -
Site Downtime - Will pages be reindexed?
I recently had site downtime of about 10 days for a site I'm working on which is about 6 months old. There were naturally many page not found errors in webmaster tools as google had tried to crawl the site during the downtime but I've noticed that google has now dropped some of the pages. Are they likely to be reindexed? Google has crawled some of my pages today but as yet the ones that have been dropped from the index haven't reappeared. (the site has been live again for a week). Should they reappear when the pages are next crawled?
On-Page Optimization | | SamCUK0