Site wide content like "why choose us" just above the footer on every single page
-
Hi Guys,
I know that is not good having any kind of duplicate content on your site, but SEO is above all "competition", so I have to see what my competitor are doing to find the best way to outrank them.
So this is my question: is it good or not having site wide content like "why choose us" just above the footer on every single page? At the moment, I can see many - too many - of my client competitors having the "Why choose us" as site wide content above the footer. The funny thing they don't use a couple of sentences, they have placed many words and 10/20 internal links, in other words, they have enough stuff to put down a stand alone page.
What do you think: this is just a bad SEO practice or it may work, as I can see so many sites ranking well with this kind of piece of junk on each page.
I am not going to recommend this to my client, but as am trying to detail every decision I make showing what the competitors are currently doing, my concern is that my client finds it and therefore will ask to have the same shiny piece of garbage above the footer.
Thanks,
Pierpaolo
-
Hi,
We have a 'Why Choose us' section on most pages of one of our websites, and it hasn't affected our SEO in the slightest. It helps inform people as to why they should choose our company as opposed to the competition.
I don't believe it's 'garbage' - SO LONG as it's well executed. It drives conversion for us, so I think it's worth having.
I don't think it's worth having if there is nothing to differentiate yourself (or your client) but that's a different topic.
As far as SEO goes, it does no harm - so long as the rest of the content on the page is unique and useful.
Good luck, whatever you choose to do.
Amelia
-
Be the Google to their Ask Jeeves!
I understand what you mean here, sometimes these business folk just get in a rut of so and so is doing this we must do it too. I can't tell you how many times I have asked companies a question about a specific detail and offered opinions and their response was "well what are our competitors doing"?
URGH!
Bee Or Gin Ale!
-
I am agreed with you, but unfortunately what I have got from the creative brief the client gave us, is that in this market all the players have an awful poor idea of what marketing, targets, benefits, features etc meanings.
After I have analysed some sites I can say they don't do anything to separates from each others. They all offer the same services with fees that change of a couple of pounds. I can tell you that there are two kind of sites:
- populated with thousands pages, hundreds internal links and the "why choose us" footer.
- clean, neat and very stylish. With thin content and funny site structure
To be honest, I have an idea on how to make outstanding this business from the competitors, but it's more like developing a new service than marketing the current services. We will see what they give me a feedback on my idea.
Thanks for your kind reply,
PP
-
That all depends on what you are using it for. If you are in a market where your service or product can be found anywhere, than something that sets you apart from your competition should be highlighted in as many places as you possibly can. Best practice would be to incorporate this on an about us page, or add a tab to the top nav bar that would allow your customers to see it and then go to a page for the details. I do not like the idea of duplicate content on every page. I don't believe it increases the user experience and it definitely loses its SEO value.
For the purposes of standing apart from the competition, I would create a page highlighting what separates you from your competitors and then add it to your top nav bar. Call it "Why Choose Us" or "About Us", or even "What Makes Us Different". Something to catch the Users eye and give them an idea of what separates your company from everyone else selling your product or service.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When using long-tail keywords, should you exactly match for the url or delete "in" "to" etc.?
long-tail keyword - "seizures in adults with no history" Should you include "in and with" in the url?
On-Page Optimization | | Moleculera0 -
Rel="Canonical"
Hi!, We´ve just launched a new website and on this web we are using a lot Call to Actions on every page of the web and all of this CTA`s goes to the same Landing Page. (Ej: http://www.landing page.com) The problem comes when Google says this Landing Page is duplicate content because we are using some parameters like, for instance, http://www.landing page.com/?fuente=Soporteensalesforce So now we have just 1 Landing Page but Google sees 13 pages, because of this parameters and Moz alerted me that Google is seeing it as duplicate content. Yesterday I put this on the head of the only Landing Page we have so Google can see it in the proper way, as just one landing, but I don´t know if it is enough or should I do anything else? What I put on the Head: Hope someone can help me about this because I´ve tried to find a solution and this is the only thing that came up to me, and don´t know if it´s the right thing. Thanks for your time!
On-Page Optimization | | Manuel_LeadClic0 -
Are internal and external footers on all pages of a large website detrimental to seo?
Hi, I am doing an seo clean up of our site - we have about 12 footers on the bottom of each page plus an internal site map including core keywords. Most footers go to internal sites and some go to external sites which are replicated on those external sites linking back to ours. (these sites are part of the same large company but are not related in any way) Are these bad from an seo ranking perspective? Do the look like spam? We get considerable traffic from one of the external footers that is replicated on their site so need to weigh up what the best option is whether to keep the traffic or to loose it as part of the seo clean up. thanks
On-Page Optimization | | Pday0 -
Index.php getting Duplicate page content.
I am quite new to SEO and have now got my first results. I am getting all my index.php pages returned as Duplicate page content. ie: blue-widgets/index.php
On-Page Optimization | | ivoryred
blue-widgets/ green-widgets/large/index.php
green-widgets/large/ How do solve this issue?0 -
Stumped on why Google is not showing main site pages anymore
Recently had sites homepage listing taken off first page for brand name search even though search term is not competitive. Does anyone have any ideas?
On-Page Optimization | | Luia0 -
How to avoid product's lists from making your site's content duplicated?
Hi there! We at Outitude, recently launched an outdoor activities marketplace and to make it easy for users to compare activities we show a list of available activities in each activity view. The problem is that though the content is different, the first half is practically identical. Example:
On-Page Optimization | | alexmc
Sailing for a full day: http://outitude.com/en/sailing/world/sailing-full-day and sailing for half a day: http://outitude.com/en/sailing/world/sailing-half-day both URL's are different, their content is different but most of it is not (first half of the page), so that the user can compare the activity it is currently seing with others. Questions: How can we show the activities list without it ruining the page rank? Do you advise the use of "", "" surrounding the duplicated content aka activities lists? Thanks in advance.0 -
Brand keyword is on every page
Suppose a website is devoted to a selling a modest number of products that are sold under one brand name. For example, the site might have product pages for Chevy Camaro, Chevy Suburban, and Chevy Volt, and many other pages related to Chevy. Chevy is in the domain name and on virtually every page. Competitors are also selling Chevy's and you want to rank well on the keyword "Chevy". One SEO rule is limit a keyword to one optimized page, and if it appears on other pages, minimize the use of the keyword on other pages, and pass links to the optimized page. However, it can be really challenging to write prose without using the brand name, particularly if the brand name is of the form "brand training method" or "brand learning center". The other pages can't say "training method" or "learning center". They need to say "brand training method", etc. What are the tactics to rank for a brand name when it appears on virtually every page? Best,
On-Page Optimization | | ChristopherGlaeser
Christopher0 -
On page Analysis... how does seomoz choose to match a keyword to a url?
On my "On Page" analysis report it show me a couple pages that have D ratings... one key phrase is "my destination lodging" and it is matching it up with a url like mydomain.com/my-destination-hotels.html. It says I'm ranking 37th for this term.... Is it just suggesting that I optimize this url because it is already ranking for that term? So should I create a different page with a different url to better match this phrase? Thanks for any ideas.
On-Page Optimization | | PillarMarketing0