Site wide content like "why choose us" just above the footer on every single page
-
Hi Guys,
I know that is not good having any kind of duplicate content on your site, but SEO is above all "competition", so I have to see what my competitor are doing to find the best way to outrank them.
So this is my question: is it good or not having site wide content like "why choose us" just above the footer on every single page? At the moment, I can see many - too many - of my client competitors having the "Why choose us" as site wide content above the footer. The funny thing they don't use a couple of sentences, they have placed many words and 10/20 internal links, in other words, they have enough stuff to put down a stand alone page.
What do you think: this is just a bad SEO practice or it may work, as I can see so many sites ranking well with this kind of piece of junk on each page.
I am not going to recommend this to my client, but as am trying to detail every decision I make showing what the competitors are currently doing, my concern is that my client finds it and therefore will ask to have the same shiny piece of garbage above the footer.
Thanks,
Pierpaolo
-
Hi,
We have a 'Why Choose us' section on most pages of one of our websites, and it hasn't affected our SEO in the slightest. It helps inform people as to why they should choose our company as opposed to the competition.
I don't believe it's 'garbage' - SO LONG as it's well executed. It drives conversion for us, so I think it's worth having.
I don't think it's worth having if there is nothing to differentiate yourself (or your client) but that's a different topic.
As far as SEO goes, it does no harm - so long as the rest of the content on the page is unique and useful.
Good luck, whatever you choose to do.
Amelia
-
Be the Google to their Ask Jeeves!
I understand what you mean here, sometimes these business folk just get in a rut of so and so is doing this we must do it too. I can't tell you how many times I have asked companies a question about a specific detail and offered opinions and their response was "well what are our competitors doing"?
URGH!
Bee Or Gin Ale!
-
I am agreed with you, but unfortunately what I have got from the creative brief the client gave us, is that in this market all the players have an awful poor idea of what marketing, targets, benefits, features etc meanings.
After I have analysed some sites I can say they don't do anything to separates from each others. They all offer the same services with fees that change of a couple of pounds. I can tell you that there are two kind of sites:
- populated with thousands pages, hundreds internal links and the "why choose us" footer.
- clean, neat and very stylish. With thin content and funny site structure
To be honest, I have an idea on how to make outstanding this business from the competitors, but it's more like developing a new service than marketing the current services. We will see what they give me a feedback on my idea.
Thanks for your kind reply,
PP
-
That all depends on what you are using it for. If you are in a market where your service or product can be found anywhere, than something that sets you apart from your competition should be highlighted in as many places as you possibly can. Best practice would be to incorporate this on an about us page, or add a tab to the top nav bar that would allow your customers to see it and then go to a page for the details. I do not like the idea of duplicate content on every page. I don't believe it increases the user experience and it definitely loses its SEO value.
For the purposes of standing apart from the competition, I would create a page highlighting what separates you from your competitors and then add it to your top nav bar. Call it "Why Choose Us" or "About Us", or even "What Makes Us Different". Something to catch the Users eye and give them an idea of what separates your company from everyone else selling your product or service.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many links per page? Double navigation on every page...
I have a client with navigation across the top of each page plus the same nav links in a sidebar on every page. Can that duplication (or the sheer number of links) on each page have a negative ranking factor?
On-Page Optimization | | brm20170 -
Magento - How to avoid duplicate content on products that span different sites.
We have 4 Magento store fronts that operate out of the same backend. Is there any way to safely have products that span multiple stores without getting a duplicate content penalty? thanks!
On-Page Optimization | | Shop-Sq0 -
Should I "No Index" Certain Pages On My Site?
I have some pages on my site that don't really have any content other than some iframes that are embedded from another site. I thought it would be best to tag the page with a no-index so that search engines would leave the page alone since it has no content as far as the search engine can tell (but does provide value to my site visitors). Is this the proper approach or does it do more harm than good?
On-Page Optimization | | Kyle Eaves0 -
I'm looking to put a quite length FAQs tab on product pages on an ecommerce site. Am I likely to have duplicate content issues?
On an ecommerce site we have unique content on the product pages (i.e. descriptions), as well as the usual delivery and returns tabs for customer convenience. From this we haven't had any duplicate content issues or warnings, which seems to be the case industry-wide. However, we're looking to add a more lengthy FAQs tab which is still highly relevant to the customer but contains a lot more text than the other tabs. The product descriptions are also relatively small. Do you think this will cause potential duplicate content issues or should it be treated the same as a delivery tab, for instance?
On-Page Optimization | | creativemay0 -
Redirecting pages (old site to new site)
I have a question- there is one location, one set of pages for both the old and new site on the same host environment so when I did the redirect it get into a loop trying to redirect from itself to itself Not sure how its gonna affect SEO. Will pages get hit for duplicate content?
On-Page Optimization | | Yanez0 -
Search Pages outranking Product Pages
A lot of the results seen in the search engines for our site are pages from our search results on our site, i.e. Widgets | Search Results This has happened over time and wasn't intentional, but in many cases we see our search results pages appearing over our actual product pages in search, which isn't ideal. Simply blocking indexing of these pages via robots wouldn't be ideal, at least all at once as we would have that period of time where those Search Results pages would be offline and our product pages would still be at the back of ranking. Any ideas on a strategy to replace these Search Results with the actual products in a way that won't hurt us too bad during the transition? Or a way to make the actual product pages rank above the search results? Currently, it is often the opposite. Thanks! Craig
On-Page Optimization | | TheCraig0 -
How to "on page" seo a small local service business - particularly headers
First off, let me apologize if this question is posted elsewhere, worded differently. I've looked around quite a bit and have been unable to find the answer. Basically, we are a small web design firm just getting our feet with with SEO. Most of our clients, especially initially, will be quite small, local, service businesses. For example: and electrician, a pet sitter, a retail printing and map store, a surgeon etc. Almost all of their sites will follow a basic "business card on the web" format... Home Page - About Us - Testimonials - Rates - FAQ - Contact Us - Etc So, from what I've read about on-page optimization, making sure my keywords are in the title, header, body, and meta description is one of the easiest and quickest things we can do for our clients. This is a straightforward concept for me when applied to the homepage. For example, take the local pet sitting business. Her keywords are: Pet sitting, Dog walking, and the city we live in, Anytown USA. So, I've used those keywords in all the appropriate places on the home page: title: Dog Walking and Pet Sitting Service in Anytown USA header: Dog Walking and Pet Sitting Service in Anytown USA first sentence of body: We are a professional Dog Walking and Pet Sitting Service in Anytown USA meta description: We are a professional Dog Walking and Pet Sitting Service in Anytown USA. At Business Name your furry friends become a part of our family. So, my question is: Do I also optimize the "about us" page? I've changed the title of all the pages to follow this format: Dog Walking and Pet Sitting in Anytown USA - Home Dog Walking and Pet Sitting in Anytown USA - About Us Dog Walking and Pet Sitting in Anytown USA - Rates Dog Walking and Pet Sitting in Anytown USA - FAQ Dog Walking and Pet Sitting in Anytown USA - Etc Easy enough so far. Also pretty easy for the meta description, and the body. However, how would I add keywords to the header without making it look ridiculous? We use wordpress with the genesis framework, and child themes from studiopress. The header is always prominently visible at the top of the page. Most people would expect to see the header be the same as the link they clicked on the nav bar: for example, on the "about us" page, people expect the header to be: "about us" Not: "dog walking and pet sitting in Anytown USA - About Us" Do I just not worry about the headers on the other pages? For that matter, I'd really like people to "land" on the home page, not any of the other pages, so should I not optimize them at all? Does optimizing the rest of the pages help the home page to show up higher in the SERPS? If I do end up optimizing the rest of the pages, should I use slightly different spellings of the keywords: like Dog walker instead of dog walking? Or pet sitter instead of pet sitting? I've repeatedly seen people talk about not using the same keywords on more than one page... but for most of these businesses there are really fairly few keywords. There just isn't that many different ways that someone is going to search for an electrician, or a plumber, or a pet sitter. By the second or third page that I optimize on one site, I imagine I'll start running out of different variations of the keywords. I recognize that a lot of what we'll do that will be most helpful to local clients has nothing to do with on page optimization (setting up google places, google+, yahoo + bing local, etc). I'd just like to make sure that I'm doing the on page stuff as perfectly as possible. Thanks for your time and responses! -Matt p.s. while I'm at it, let me ask another question about domain names as well. Right now the pet sitting client mentioned above is using: www.petcare_Anytown_.com After operating her business for the last year she realized she is much more interested in dog walking than pet sitting. We are in the processes of redesigning the site, and when finished, are considering moving it to: www.dogwalking_Anytown_.com My assumption is that as long as we use permanent redirects from the old site to the new one, we shouldn't lose much SEO value. Is this thinking correct? On a related note though: another article I read mentioned that using a brand name in the domain may actually be more useful than the keyword rich domains above. However, www._businessname._com happens to already be taken by a pet sitting business at the other end of the country. We could however use: www.businessnameAnytown.com Which one do you think would work better? The keyword/location domain, or the businessname/location domain? Thanks!
On-Page Optimization | | Webformix0 -
How Should I Fix Duplicate Content in Wordpress Pages
In GWMT i see google found 41 duplicate content in my wordpress blog. I am using Yoast SEO plugin to avoid those type of duplicates but still the problem was stick.. You can check the screenshot here - http://prntscr.com/dxfjq Please help..
On-Page Optimization | | mamuti0
