Minimum desired for Domain Authority and Page Authority
-
I see messages and threads talking about the less importance on PageRank and more importance on Domain Authority and Page Authority.
As I work on our link building, do I steer away from low DA and PA websites? If so, whats the minimum threshold I should stay away from?
If I see a site that has a Domain Authority as low as 9 - is that the minimum? What is?
What do you think?
-
What do you mean by two levels?
-
Quite well suggested Ryan!
-
Excellent response. Thank you.
-
A link from any site that is relevant can offer a benefit to your site. Even if the immediate SERP benefit is low right now, the linking site can improve over time. The link can broaden your site's link profile, improve key phrase targeting through proper use of anchor text, and provide direct traffic to your site.
With the above noted, DA and PA are logarithmically calculated so a link with higher DA/PA is definitely preferred. The challenge is the best sites often may be reluctant to link to you. There are no hard and fast numbers. The only suggestion I can offer is to focus your efforts on the best sites which may be willing to link to your pages. Doing such will maximize your efforts.
If I could offer one additional comment, I would also focus on sites at least 2 levels above your current DA/PA. Again, any link can offer value but to maximize your growth this can be a rough guideline.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Impact of distribution of backlinks across multiple pages
Community, I would be interested to see if anyone has been seeing any experiments, experience documentation, or other data that would give context around the impact of pointing backlinks not just to your money page / home page but distribute it across pages. When doing competitive research I often run into competition which has lower domain strength and page rank but a link profile that is more spread out across their domain; these competitors often outrank my site despite their individual page properties being weaker. Any reference to existing documented experiments, personal experience or guidance is welcome.
Link Building | | italiansoc0 -
Backlinks with less authority the own website
If a backlink location has less authority/trust than my own site would it likely pass any value or not?
Link Building | | seoman100 -
If i get link pointing to a specific page , will that link add up to the count of linking root domains too ?
If I create a fresh link pointing to specific page on my site, apart from adding a number to "page linking root domains" does it also add up to root domain linking ?
Link Building | | Techbate1 -
What happens to (external) linkjuice after you redirect a page?
Hope everybody is having a good day:). I was wondering what happens to the external link juice of a page when you redirect it to a new (and improved) url? For instance www.example.com/lowvolumesword/highvolumeword/ 301 --> www.example.com/highvolumeword/ Will the /highvolumeword/ page lose a lot of (external) linkjuice? Is it best to change the external links to the new url manually or leave them as is and let the 301 redirect take care of it? Is it possible to say that no more than x% of your linkjuice will be passed through via a 301? I hope im making sense here and am looking forward to your reaction. Thanks in advance,
Link Building | | PrizeWize
Lawrence0 -
Pagerank 0 vs Page Authority 53....?
I sometimes see sites with PageRank 0 but Page Authority 50+. For instance http://auto.beginthier.nl/: PageAuthority = 53
Link Building | | PrizeWize
mozRank = 4,64
mozTrust = 5,69
Root domain links = 42
PageRank = 0 How should i interpret these stats? If or instance i'm optimizing for a car related website (a site about: car parts, car insurrance, classic cars), would these be a good place or a bad place to get links from (ignoring the benefits of direct traffic)? PA = 53 (very good) Vs. PR = 0 (very bad)?0 -
Backlinks on an older domain which is now 301
Hi What is the best way to see what backlinks one of my domains has pointing at it? It is an older domain and is no longer being used for marketing purposes and has a 301 redirect on it. However when looking at this older domain in opensiteexplorer it does not show what the links are because it redirects to the newer domain name
Link Building | | ocelot0 -
Should I 301 Redirect The index.html Page?
Hello, As an experiment I am trying to work with an SBI site but am noticing index.html is being forced on me as the homepage. As I understand it's good practice to 301 redirect the index.html page to the to the actual home page. Can someone please confirm that I am right in thinking this? Here is an example: http://www.anguilla-beaches.com/index.html
Link Building | | umtmedia
http://www.anguilla-beaches.com/ According to yahoo 773 links are pointing to the index.html page and 771 links are pointing to the / page. I'm sure Google knows that these are the same pages and does not consider them as duplicate but surely the index.html page should be redirected right? am I going mad here? Now if we look at this site: http://www.jugglenow.com the homepage has 198 links according to yahoo
http://www.jugglenow.com/index.html this page also has 198 links? now I am confused, are these 2 the same page? On this page: http://www.jugglenow.com/juggling-balls.html notice how there is no link to the actual homepage but there is a link to the index.html page. Am I missing something here because I can't figure it out, surely there should be just 1 homepage without a index.html page. Any help would be appreciated0 -
When good domain names go bad
We have created a website to distribute a niche product. About a year ago, another vendor decided to drop the product and did not renew their domain name. We tried to acquire the domain name, but a cyber squatter picked it up. The old domain name had a few decent back links, and there was probably some value to us with a 301, but the cyber squatter was asking $8,000 and we didn't even bother countering such an absurd figure. The old domain continued to rank reasonably well for one or our search terms, even though it was just one page of spammy links. Well, this week it appears that Google Panda may have finally killed it off. Which brings me to a couple of questions. 1. In addition to a simple Google search, is there a way to determine if Google has killed a domain? 2. Assuming that Google has indeed killed the domain, is there any value in trying to 301 the domain should it ever be released? Best,
Link Building | | ChristopherGlaeser
Christopher0