Should I change my product infomation (PDF attatchments) into additional webpages with links ?
-
Hello All,
On our eCommerce site some products have additional information which we currently show via a PDF link next to the product.
I am thinking, is it more beneficial from an SEO point of view , If I was to put this additional pdf information to a webpage and have a link going from the product to this .
From what I read, google cannot read contents of pdfs so if I was to have this as webpage via a link , then the product page would get more keywords and strength around it which would help improve it's seo etc.
Just wondered if this is the best way forward or not ?
thanks
Peter
-
Many Thanks Egol,
Some good ideas here which I will look to replicate
thanks
Peter
-
Google does read the content of pdf documents and will even rank them in the SERPs.
When you make a pdf document you can add links to other pages of your site... and if you are clever you can even give it a header or a sidebar that matches the look of your site.
Clever people can also include "add to cart" buttons in pdf documents or ads that click to sales pages on their website.
I have lots of pdf documents that I produced to control how information is printed. I also have the same information on html pages. In those cases the pdf documents are assigned rel=canonical using .htaccess to assign their authority to the html page that contains the content. This eliminates duplicate content concerns and ensures that my html pages are the ones that rank in the SERPs.
-
Ah , I see. Many thanks Linda
Pete
-
Google can and does index PDFs. Here is an article about pros and cons.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of EDU Links?
Greetings: We are considering hiring a firm specializes in developing .EDU links. Is the ROI on EDU links better than non EDU backlinks from reputable domains? Will obtaining EDU links results in greater domain authority and improved ranking for search engine results? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Link Brokers Yes or No?
We have a client who has asked us to talk to link brokers to speed up the back linking process. Although I've been aware of them for ages I have never openly discussed the possible use of 'buying' links or engaging in that part of the industry. Do they have a place in SEO and if so what is the MOZ communities thoughts?
Intermediate & Advanced SEO | | wearehappymedia0 -
Internal links question
I've read that Google frowns upon large numbers of internal links. We're building a site that helps users browse a list of shows via dozens of genres. If the genres are expose, say, as a pulldown menu as opposed to a list of static links, and selecting the pulldown option filters the list of shows, would those genres count against our internal links count?
Intermediate & Advanced SEO | | TheaterMania0 -
How to minimalise links in your footer
Hi guys, I'm working on the website to improve the internal linking structure. We have thousand of pages, and on every single page we have the same footer with the same links. For this reason I would like to change the footer in only relevant links for the user, but also for the robots. So for the user I leave in the general main links Home / Contact / Promotions and customise a part of the links to specific links about the section they are looking at. Now my idea was to add to the General Main links a Nofollow, so I direct the robots in a better structure about how to read the website. I have been reading a lot about internal linkbuilding- like http://www.seomoz.org/blog/smarter-internal-linking-whiteboard-friday and http://www.seomoz.org/learn-seo/internal-link http://www.searchenginejournal.com/information-architecture-rocket-science-simplified/22503/ and a lot more, too much to display all. but my question would be, is it smart to internally start using NOFOLLOW's on links. because I do found also some negative comments on this approach http://www.dashboardjunkie.com/noindex-nofollow-canonical-and-disallow I hope to get some feedback from the community to make up my mind.
Intermediate & Advanced SEO | | Letty0 -
Will changing website subject affect the value of excisting links?
What will happen with the value of links when a website subject is changing? Will all value be lost or will it keep certain value? There will be a new subject, new pages, new structure...
Intermediate & Advanced SEO | | xicero0 -
Link Acquisition - link building
When using Site Explorer to find out my competiters links so I can do some link aquisition SEO do I look for the "inbound" links or or "linking domains"? Also, what filters should I choose? I want to make a spreadsheet as Rand suggested in his video and start to prioritize my link building.
Intermediate & Advanced SEO | | musicforkids0 -
Optimisation change caused a drop
We are a web design company and SEO has never been our main thing but we can do it for clients quite well. We were ranking under web design and our location quite well up until 3 months ago. We didn't really have much on our page for web design but targetted website design instead. Our SEO guy who has proved himself for getting some of our clients to the top of Google under very generic search terms recommended we focus on Web Design, so I changed the site accordingly. 2 days later Google has seen our changes and now we've changed our H1 and copy. However, our ranking has dropped 1 place yet again. Obviously I've now panicked and am stressing (even feeling sick) about what to do. He is away until next week so I can't ask him. Could it be that Google has seen we're targetting the word and pushed us down? Shall I wait for the link building he's doing? My own link building lately seems to knock us down a place with every new link I'm doing (and I'm only adding the odd link - not spamming at all). What's odd is that we're still doing extremely well for keywords that aren't even mentioned in our copy at all really. If you could help or offer advice I'd be very grateful.
Intermediate & Advanced SEO | | sanchez19600 -
What is your onsite linking strategy?
So there are a few different routes to take when you're SEOing your site. My quest is to determine which is the best way to approach this. Let's use a real life example of a product. It's project management software, online collaboration software, employee scheduling tool, business process streamlining tool, client management tool and task/to do manager. It works for virtually any industry. I've created my keyword document and it's HUGE. I've created my wireframe with related keyphrases in buckets. Each one of the example keyphrases listed above have slight variations then a whole list of long tails. I have a few options as I see it: Create site sections within the main site that focus on each (This can make the site look slightly sloppy and categories would have to be masked so it doesn't appear spammy) Create a page in the blog relevant to each keyphrase and link all subsequent blog posts within that keyphrase family directly to that blog post (This seems like my best option) and have cta's or conversion mechanisms on this page Link all keyphrases to the home page (Seems like a terrible idea) Not sure if I answered my own question here, but I'd love to hear what everyone else thinks. What are your thoughts?
Intermediate & Advanced SEO | | cmdsonline0