Do we need to post unique content on every Social media website?
-
Can we use the same content (description) for FB, Twitter, Pinterest, Google+ etc?
-
"Let's put this to bed once and for all, folks: There's no such thing as a "duplicate content penalty." At least, not in the way most people mean when they say that."
"Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don't follow the advice listed above, we do a good job of choosing a version of the content to show in our search results."
This information is from Susan Moskwa, Google Webmaster Trends Analyst.
The only problem with duplicate content is that Google has to decide which copy should rank highest.
-
Bas is 100% right, you do not have to but each social media outlet's audience act differently. To get the most out of your social media postings you should tailor your message delivery and content based on each platforms strengths and what your customers respond best to on each independently.
-
Ive been using the same content with all the social media sites. Never thought about it.
I guess that what Bas is saying is reasonable: you can engage with the followers offering different content in different social sites.
-
Hi Howard,
As for the 'have to', I'd say no, you don't really have to use unique descriptions with your content on those networks. But I'd keep in mind that your audience is on several of those networks because they want to find different kinds of content or want to engage in a different way. Thus by copying descriptions and make something potentially unique generic, you might miss a good opportunity to connect with your audience on one or more of those networks.
Just my 2 cents, hope this helps you
-
I´m doing it and my blog is going quite well
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Measuring reach and engagement on all social media platforms
What's the best tool for measuring reach and engagement on all social media platforms (or at least Twitter, Google+, Facebook) ?
Social Media | | RikkiD220 -
Setting up Google+ Profiles for seperate websites
Hi all, for a website that has muiltiple domains for the same company (e.g. different location based salon websites) is it advisable to create multiple google+ pages for each individual website or just have the one google+ account? Thanks simon
Social Media | | simonsw0 -
Social Media Integration plugin switch
I am wondering what would happen if I switched my plugin for social media integration on my WordPress site. For instance, if I have been using Sociable for a long time and have accumulated +1's, likes, shares etc. and then I switch to Flare or Social Stickers, what will happen to all my counts? Thanks so much! I haven't been able to find any documentation on this.
Social Media | | gfiedel1 -
Do having social sharing icons such as Twitter and Pinterest slow down site speed?
We are debating a redesign of a travel site and wondering whether having social sharing buttons including Pinterest and Facebook above each image would slow down site speed and therefore have a negative impact on our rankings. We are deciding between having the icons above each image or just in the side bar of all pages. Many thanks, Penny
Social Media | | Pday0 -
Wordpress Socialize Plugin giving me 400+ 302s. Should I be concerned?
Looking at my report and saw I had over 400 302s. When I looked where they came from, it seems it's from a plugin called socialize sending stuff to Facebook. Does it matter?
Social Media | | IoanSaid1 -
Social Icons Link to Inner Pages
We have the social icons (facebook, twitter, youtube etc) in the footer of our homepage linked to inner pages instead of our actual social accounts. So, if you click on the facebook icon you go to one of our inner pages talking about our facebook profile and why to like us on facebook. Then on this inner page you can get to our facebook profile. We do this so we can pass on PR juice from our homepage to our inner page, and not lose it right off our front page. Is this a good idea? Or does it just confuse users? Most people think when they click on a facebook icon they will go to an actual facebook profile. Here is my homepage, http://www.buyautoparts.com/ click on the icons on the footer and let me know your thoughts.
Social Media | | joebuilder0 -
Scoop it is anyone using this social networking site to generate traffic
hi i have just come across scoop it http://www.scoop.it/t/gastric-band-hypnotherapy which is a magazine site where you can post items and news and i would like to know if anyone is using this to generate traffic for their site and generate links. I cam across it after finding out that links were coming to my site from the network and this morning i have signed up as a free member to try it but there are paid options. I would like to know if anyone is using it and how successful it has been for them
Social Media | | ClaireH-1848860 -
Can you have FB Comments post to a business page?
I am looking into incorporating Facebook Comments into my site. When commenting it gives the option to the commentor to post it on their FB wall. Can it be setup to post everyone's comments on my site on our FB business page? I tried to use the commenting tools while logged in as a page, but it said I had to be logged in as a person. If not, how do I get notified someone has commented on my website through FB Comments so I can reply?
Social Media | | TheDude1