Adding Plaza name to G+?
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I've recently been noticing local businesses adding the name of their plaza to their listing.
Does this reflect on consistency of NAP across the web if only the G+ Listing has that extra landmark?
And how would this effect the local map rankings?
Any answers would help.
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Hi Vlad!
I see - you are talking about a contained business, but are asking about the address rather than the name of the business. In that case, I recommend looking up the business on smartystreets.com to see what the USPS deems as the official address of the business, and go with that version.
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The listing i attached to the question is part of a Shopping Plaza, the name is by its self but the plaza name is part of the address. I couldn't find anything in the guidelines about plaza names in addresses.
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Hi Vlad,
Are you talking about container locations, like a shopping mall? If your business is in one, see Google's guidelines here:
https://support.google.com/business/answer/3038177?hl=en
Expand the 'Names' section and read the section titled "Containment Information".
If I'm not quite understand, please, feel free to come back with further information on this.
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Recently Google has amended their guidelines (see question and comment discussion here: http://moz.com/community/q/google-no-longer-allows-geographic-identifiers-in-business-name-consistency-problems) to disallow the use of geographic identifiers in the business name. What you're probably seeing is an attempt to comply with this while also still providing the information needed to differentiate one location from another for the convenience of customer (and to cross-comply with Facebook, which doesn't allow duplicate named listings).
As you can read in the comments, it's a bit of mess at the moment for businesses with multiple locations in close proximity (Starbucks as an example). At least you can get a bit more insight into why they're doing it from this though. Cheers!
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