Conversion of URL's for Readability
-
Reading over Rands latest Post about URL structure I had a quick question about the best way to convert URL's that don't have perfect URL structure...
Current the Structure of our E-commerce store has a structure that is not friendly with
domain.com/product/zdcd-jobd3d-fdoh
what is the easiest way to convert these to read URL's without causing any disruptions with the SERP. Are we talking about a MOD-Rewrite in the CMS.......
-
Hi Chris,
Ryan providing you with a good synopsis of next steps to take. Did it answer your question? If so, please mark it as such. If not, please ask for clarification of the response (or an update if you have already resolved this issue otherwise.) Thanks!
Christy
-
For built pages you'll have to redirect / mod rewrite to get to more readable URLs, but within your CMS there might be ways to change how pages could become more readable when they're first created. You'll have a few steps then...
- Figure out your naming conventions
- Implement naming conventions into CMS for all newly created pages
- Redirect old page to align with new naming conventions
That's the basics of it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No: 'noindex' detected in 'robots' meta tag
Pages on my site show No: 'noindex' detected in 'robots' meta tag. However, when I inspect the pages html, it does not show noindex. In fact, it shows index, follow. Majority of pages show the error and are not indexed by Google...Not sure why this is happening. The page below in search console shows the error above...
Technical SEO | | Sean_White_Consult0 -
What's Moz's Strategy behind their blog main categories?
I've only just noticed that the Moz' blog categories have been moved within a pull down menu. See it underneath : 'Explore Posts by Category' on any blog page. This means that the whole list of categories under that pull-down is not crawlable by bots, and therefore no link-juice flows down onto those category pages. I imagine that the main drive behind that move is to sculpt page rank so that the business/money pages or areas of the website get greater link equity as opposed to just wasting it all throwing it down to the many categories ? it'd be good to hear about more from Rand or anyone in his team as to how they came onto engineering this and why. One of the things I wonder is: with the sheer amount of content that Moz produces, is it possible to contemplate an effective technical architecture such as that? I know they do a great job at interlinking content from one post onto another, so effectively one can argue that that kind of supersedes the need for hierarchical page rank distribution via categories... but I wonder : "is it working better this way vs having crawlable blog category links on the blog section? have they performed tests" some insights or further info on this from Moz would be very welcome. thanks in advance
Technical SEO | | carralon
David0 -
Strange URL's indexed
Hi, I got the message "Increase in not found errors" (404 errors) in GWT for one of my website. I did not change anything but I now see a lot of "strange" URL's indexed (~50) : &ui=2&tf=1&shva=1 &cat_id=6&tag_id=31&Remark=In %22%3EAny suggestion on how to fix it ?Erwan
Technical SEO | | johnny1220 -
As a wholesale website can our independent retailer's website use (copy) our content?
As a wholesaler of villa rentals, we have descriptions, images, prices etc can our agents (independent retailers) use the content from our website for their site or will this penalize us or them in Google rankings?
Technical SEO | | ewanTHH0 -
How to find original URLS after Hosting Company added canonical URLs, URL rewrites and duplicate content.
We recently changed hosting companies for our ecommerce website. The hosting company added some functionality such that duplicate content and/or mirrored pages appear in the search engines. To fix this problem, the hosting company created both canonical URLs and URL rewrites. Now, we have page A (which is the original page with all the link juice) and page B (which is the new page with no link juice or SEO value). Both pages have the same content, with different URLs. I understand that a canonical URL is the way to tell the search engines which page is the preferred page in cases of duplicate content and mirrored pages. I also understand that canonical URLs tell the search engine that page B is a copy of page A, but page A is the preferred page to index. The problem we now face is that the hosting company made page A a copy of page B, rather than the other way around. But page A is the original page with the seo value and link juice, while page B is the new page with no value. As a result, the search engines are now prioritizing the newly created page over the original one. I believe the solution is to reverse this and make it so that page B (the new page) is a copy of page A (the original page). Now, I would simply need to put the original URL as the canonical URL for the duplicate pages. The problem is, with all the rewrites and changes in functionality, I no longer know which URLs have the backlinks that are creating this SEO value. I figure if I can find the back links to the original page, then I can find out the original web address of the original pages. My question is, how can I search for back links on the web in such a way that I can figure out the URL that all of these back links are pointing to in order to make that URL the canonical URL for all the new, duplicate pages.
Technical SEO | | CABLES0 -
If multiple links on a page point to the same URL, and one of them is no-followed, does that impact the one that isn't?
Page A has two links on it that both point to Page B. Link 1 isn't no-follow, but Link 2 is. Will Page A pass any juice to Page B?
Technical SEO | | Jay.Neely0 -
Site 'filtered' by Google in early July.... and still filtered!
Hi, Our site got demoted by Google all of a sudden back in early July. You can view the site here: http://alturl.com/4pfrj and you may read the discussions I posted in Google's forums here: http://www.google.com/support/forum/p/Webmasters/thread?tid=6e8f9aab7e384d88&hl=en http://www.google.com/support/forum/p/Webmasters/thread?tid=276dc6687317641b&hl=en Those discussions chronicle what happened, and what we've done since. I don't want to make this a long post by retyping it all here, hence the links. However, we've made various changes (as detailed), such as getting rid of duplicate content (use of noindex on various pages etc), and ensuring there is no hidden text (we made an unintentional blunder there through use of a 3rd party control which used CSS hidden text to store certain data). We have also filed reconsideration requests with Google and been told that no manual penalty has been applied. So the problem is down to algorithmic filters which are being applied. So... my reason for posting here is simply to see if anyone here can help us discover if there is anything we have missed? I'd hope that we've addressed the main issues and that eventually our Google ranking will recover (ie. filter removed.... it isn't that we 'rank' poorly, but that a filter is bumping us down, to, for example, page 50).... but after three months it sure is taking a while! It appears that a 30 day penalty was originally applied, as our ranking recovered in early August. But a few days later it dived down again (so presumably Google analysed the site again, found a problem and applied another penalty/filter). I'd hope that might have been 30 or 60 days, but 60 days have now passed.... so perhaps we have a 90 day penalty now. OR.... perhaps there is no time frame this time, simply the need to 'fix' whatever is constantly triggering the filter (that said, I 'feel' like a time frame is there, especially given what happened after 30 days). Of course the other aspect that can always be worked on (and oft-mentioned) is the need for more and more original content. However, we've done a lot to increase this and think our Guide pages are pretty useful now. I've looked at many competitive sites which list in Google and they really don't offer anything more than we do..... so if that is the issue it sure is puzzling if we're filtered and they aren't. Anyway, I'm getting wordy now, so I'll pause. I'm just asking if anyone would like to have a quick look at the site and see what they can deduce? We have of course run it through SEOMoz's tools and made use of the suggestions. Our target pages generally rate as an A for SEO in the reports. Thanks!
Technical SEO | | Go2Holidays0 -
URL Structure
Hi Guys, I'm in the process of creating a very exciting startup aimed at the baby industry. It's essentially a social commerce question where parents can shop for products, create lists of products and ask questions. The challenge I'm facing is how best to structure my URLs from an SEO standpoint. For example a common baby topic such as "feeding", can sit in all three categories: Shopping category aggregates all products related to feeding List category aggregates all lists related to feeding Question category aggregates all question and answers on feeding So for that keyword "feeding" you have 3 potential landing pages. What I was wondering is what is the most effective way of doing it? I was thinking of something along these lines: /shopping/feeding /baby_list/feeding /ask/feeding Would love to hear your points of view on this. Thanks! Walid
Technical SEO | | walidalsaqqaf0
