Page structure and how to optimize old content
-
SITE STRUCTURE
I am trying to optimize the structure of our site Dreamestatehuahin.com. Getting a visible sitemap of my page make me realized it was not a pyramid as I expected it to be but instead very flat.
I Would be happy for some advise on how to structure my site in future aswell how to optimize certain place on the page that i think need a change.
1: structure on posts.
Maybe I misunderstand how post works in wordpress or something happen with my theme.
When I look at my page sitemap my page is VERY flat because permalinks setting I chose the setting as post name (recommended in most articles). http://www.dreamestatehuahin.com/sample-post
What I actually believed was that post name was place after /blog/ like:
http://www.dreamestatehuahin.com/blog/sample-post I would be a good idea to do like this right?
Should I add some SEO text on the top of my blog page before the actually posts. Or would this be a bad idea due to pagination causing double content?
Could one do 4 blogs in one site and replace the name “blog” in the url with a keywords
http://www.dreamestatehuahin.com/real-estate-announcement/sample-post
http://www.dreamestatehuahin.com/hua-hin-attractions/sample-post
2) Pages Based on property type
From our top menu, i have made links under for sael using wordpress property types
http://www.dreamestatehuahin.com/property-type/villa/
http://www.dreamestatehuahin.com/property-type/hot-deals/
http://www.dreamestatehuahin.com/property-type/condominium/
Earlier I found that these pages created duplictaon of titles due to pagenation so I deleted the h1
What would you do with these pages. Should I optimize them with a text and h1. maybe it is possible to add some title and text content for the top of the first page only (the one page that are linked to our top menu)
http://www.dreamestatehuahin.com/property-type/villa
and not to page 2, 3, 4…..
http://www.dreamestatehuahin.com/property-type/villa/page/2/
b) Also maybe I should rename the property types
WOuld it make sence to change name of the property types from etc villa to villas for sale or even better villas for sale hua hin
Then the above urls will look like this instead:
http://www.dreamestatehuahin.com/property-type/villas-for-sale/
Or Maybe renaming a property type would result in many 404 errors and not be worth the effort?
3) LINKING + REPOSTING OUR “PROPERTY” PAGES AND DO A 301 REDIRECT?
a) Would It be good idea to link back from all properties description to one of our 5 optimized landingpages (for the keyword home/house/condo/villa) for sale in Hua Hin?
http://www.dreamestatehuahin.com/property-hua-hin/
http://www.dreamestatehuahin.com/house-for-sale-hua-hin/
b) Also so far we haven’t been really good about optimizing each property (no keywords, optimized titles or descriptions)
etc. http://www.dreamestatehuahin.com/property/baan-suksamran/
I wonder if it would be worth the effort to optimize content of each of the old properties )photos-text) on our page?
Or maybe post the old properties again in a new optimized version and do a 301 redirect from the old post?
-
Hi there, and welcome! Wow, you've asked a lot of great questions. Would you mind asking them one at a time as new questions? You are more likely to get each question answered completely that way.
-
Hi Tamir,
First of all welcome to the Moz community!
I would propose you to take a few hours and watch the following two mozinars:
- http://moz.com/webinars/advanced-wordpress-seo
- http://moz.com/webinars/internal-linking-a-scientific-scalable-approach
The advanced Wordpress SEO helped me a lot in understanding how to approach the technical implementations on Wordpress for SEO purposes. It is quite old, but I do not think it is outdated at all.
I hope these help respond your questions.
Gr., Keszi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Archive pages structure using a unique hierarchical taxonomy, could be good for SEO?
Hi, Preamble:
Intermediate & Advanced SEO | | danielecelsa
We are creating a website where people look for professionals for some home working. We want to create a homepage with a search bar where people write the profession/category (actually it is a custom taxonomy) that they need, like ‘plumbers’, and a dropdown/checkbox filter where they can choose the city where they need the plumber.
The result page is a list of plumber agencies in the city chosen. Each agency is a Custom Post Type for us. Furthermore, we are hardly working to make our SEO ranking as high as possible.
So, for example, we know that it is important to have a well-done Archive Page for each Taxonomy term, besides a well-done Results Page.
Also, we know it is bad for SEO to have duplicated pages or (maybe) similar pages, ranking for the same (or maybe also similar) keywords. Proposed Structure:
So, what we are thinking is to have this structure:
A unique hierarchical taxonomy that INCLUDES the City AND the profession! That means that our taxonomy ‘taxonomy_unique’ has terms like: ‘Rome’, ‘Paris’, ‘Dublin’ as father and also terms like ‘Plumbers’, ‘Gardeners’, ‘Electricians’ which are sons of some City father! So we will have the term 'Plumbers' son of 'Rome' and we will have also the term 'Plumbers' son of 'Paris'. Each of these two taxonomy terms (Rome/Plumbers and Paris/Plumbers) will have an archive page that we want to make ranking for the keywords ‘Plumbers in Rome’ and ‘Plumbers in Paris’ respectively. It is easier to think of it imagining the breadcrumbs. They will be:
Home > Rome > Plumbers
and
Home > Paris > Plumbers Both will have: a static content (important for SEO), where we describe the plumber profession with a focus on the city, like ‘Find the best Plumbers in Rome’ vs ‘Find the best Plumbers in Paris' a 'dynamic' content - below - that is a list of Custom Post Types which have that taxonomy term associated. Furthermore, also 'Rome' and 'Paris' are taxonomy terms that have their own archive page. In those pages, we are thinking to show the Custom Post Types (agencies) associated with that taxonomy term as a father OR maybe just a list of the 'sons' of that father, so links to those archive pages 'sons').
In both cases, there should be also a static content talking maybe about the city and the professionals it offers in general. Questions:
So what we would like to understand is: Is it bad from an SEO perspective to have 2 URLs that look like this:
www.mysite.com/Rome/Plumbers
and
www.mysite.com/Naples/Plumbers
where the static content is really similar and it is something like that:
“Are you looking for the best plumbers in the city of Rome”
and
“Are you looking for the best plumbers in the city of Naples”? Also, these kinds of pages will be much more than 2, one for each City.
We are doing that because we want the two different pages to rank high in two different cities, but we are not sure if Google likes that. On the other hand, each City will have one page for each kind of job, so:
www.mysite.com/Rome/Plumbers
www.mysite.com/Rome/Gardeners
www.mysite.com/Rome/Electricians
So the same question, does Google like this or not? About 'Rome' and 'Paris' archive pages, does Google prefer a list of Custom Post Types that have that father term associated as taxonomy, or a list of the archive pages 'sons', with links to those pages? What do you think about this approach? Do you think this structure could be good from an SEO perspective, or maybe there could be something better alternatively? Hoping everything is clear, we really appreciate anyone dedicating its time and leaving feedback.
Daniele0 -
301 Redirect to Home Page or Sub-Page?
What do you think about 301 redirect of good expired domain to a sub-page instead of the home page? I'm doing this so I don't hurt my brand name. Let me know your thoughts please. Thank you
Intermediate & Advanced SEO | | JuanWork0 -
When "pruning" old content, is it normal to see an drop in Domain Authority on Moz crawl report?
After reading several posts about the benefits of pruning old, irrelevant content, I went through a content audit exercise to kick off the year. The biggest category of changes so far has been to noindex + remove from sitemap a number of blog posts from 2015/2016 (which were very time-specific, i.e. software release details). I assigned many of the old posts a new canonical URL pointing to the parent category. I realize it'd be ideal to point to a more relevant/current blog post, but could this be where I've gone wrong? Another big change was to hide the old posts from the archive pages on the blog. Any advice/experience from anyone doing something similar much appreciated! Would be good to be reassured I'm on the right track and a slight drop is nothing to worry about. 🙂 If anyone is interested in having a look: https://vivaldi.com https://vivaldi.com/blog/snapshots [this is the category where changes have been made, primarily] https://vivaldi.com/blog/snapshots/keyboard-shortcut-editing/ [example of a pruned post]
Intermediate & Advanced SEO | | jonmc1 -
Does Google frown on using 3 different page titles with same content to secure the top 3 results in SERPs?
Is it frowned upon by Google to create 3 different pages with the sames content yet different titles to secure the top three results in SERPs? For example: Luxury Care Homes in Liverpool Care Homes in Liverpool Private Care Homes in Liverpool The page titles are different with slightly different meta data but the user content is exactly the same, would this be considered a cheeky win or negative to rankings?
Intermediate & Advanced SEO | | TrustedCare.co.uk1 -
Should we 301 redirect old events pages on a website?
We have a client that has an events category section that is filled to the brim with past events webpages. Another issue is that these old events webpages all contain duplicate meta description tags, so we are concerned that Google might be penalizing our client's website for this issue. Our client does not want to create specialized meta description tags for these old events pages. Would it be a good idea to 301 redirect these old events landing pages to the main events category page to pass off link equity & remove the duplicate meta description tag issue? This seems drastic (we even noticed that searchmarketingexpo.com is keeping their old events pages). However it seems like these old events webpages offer little value to our website visitors. Any feedback would be much appreciated.
Intermediate & Advanced SEO | | RosemaryB0 -
Should I "NoIndex" Pages with Almost no Unique Content
I have a real estate site with MLS data (real estate listings shared across the Internet by Realtors, which means data exist across the Internet already). Important pages are the "MLS result pages" - the pages showing thumbnail pictures of all properties for sale in a given region or neighborhood. 1 MLS result page may be for a region and another for a neighborhood within the region:
Intermediate & Advanced SEO | | khi5
example.com/region-name and example.com/region-name/neighborhood-name
So all data on the neighborhood page will be 100% data from the region URL. Question: would it make sense to "NoIndex" such neighborhood page, since it would reduce nr of non-unique pages on my site and also reduce amount of data which could be seen as duplicate data? Will my region page have a good chance of ranking better if I "NoIndex" the neighborhood page? OR, is Google so advanced they know Realtors share MLS data and worst case simple give such pages very low value, but will NOT impact ranking of other pages on a website? I am aware I can work on making these MLS result pages more unique etc, but that isn't what my above question is about. thank you.0 -
Canonical Tag for Pages with Less Content
I am considering using a cross-domain canonical tag for pages that are very similar but one has less content than the other. The domains are geo specific, so for example. www.page.com - with content xxx, yyy, zzz, and www.page.fr with content xxx is this a problem because while there is clearly duplicate content here the pages are not actually significantly similar since there is so much less content on one page than the other?
Intermediate & Advanced SEO | | theLotter0 -
What is better for google: keep old not visited content deeply in the website, or to remove it?
We have quite a lot of old content which is not visited anymore. Should we remove it and have a lot of 410 errors which will be reported in GWT? Or should we keep it and forget about it?
Intermediate & Advanced SEO | | bele0