Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best website structure for SEO?
-
I've been on SEOmoz for about 1 month now and everyone says that depending on the type of business you should build up your website structure for SEO as 1st step.
I have a new client click here ( www version doesn't work)... some bugs we are fixing it now.
We are almost finished with the design & layout.
2nd question have been running though my head.
1. What would the best url category for the shop be /products/ - current url cat
ex: /products/door-handles.html
2. What would you use for the main menu as section for getting the most out of SEO.
Personally i am thinking of making 2-3 main categories on the left a section where i can add content to it (3-4 paragraphs... images maybe a video).So the main page focuses on the domain name more and the rest of the sections would focus on specific keywords, this why I avoid cannibalization.
Main keyword target is "door handles"
Any suggestions would be appreciated.
-
Also think of website structure for analytics. The URL structure can make it easy to get some good information about the site. Lunametrics has a great post on this at http://www.lunametrics.com/blog/2010/09/22/designing-google-analytics-friendly-site/.
-
I putted a Heat Map down there. I should you know it.
So, as you can see, the navigation bar don't even shows any color. So i would recommend you to use the links just in the navigation, and use the left column spot to put other thing, some very attractive link, like best selling products maybe.
You should use some Breadcrumbs below the navigation bar as the user gets deeper in the site. This is more for usability.
I would suggest you to put in the Main Bar just a major category, like Door Articles. And then in it the user can choose between then, if he wants door handles, door hinges, door locks...
It helped this way?
-
More or less that was were we are going. My concern is that if we leave the categories on the left as main target for the keywords cat/keyword we would loose the importance of the main nav.
Will google treat the same way(importance) even if it's on the left and not in the main nav bar?
If so what would you suggest to put at the top if all categories/keywords are targeted?
-
Hello!
- The best URL would it be if you just put the door-handles straight from the home, less deeper. Like this:
http://doorhandle.ie/door-handles
http://doorhandle.ie/door-hinges
http://doorhandle.ie/door-locks
....- To optimize your Home, you have to put the minimum links you can. Put just one link for DOOR HANDLES, or for DOOR LOCKS. But you choose where to put, at the left column or the top bar. Now you have to think about your users.
When you create a www, you have to use one as the main one. So redirect this actual one to the www version using 301 redirecting.
I would recommend you also put some keywords in H1 (just one tag of these in each page), about what the page is.
And use some rel=nofollow on the links that is not strictly of your business, like support, privacy policy or about us.
Hope it helps! =]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My WP website got attack by malware & now my website site:www.example.ca shows about 43000 indexed page in google.
Hi All My wordpress website got attack by malware last week. It affected my index page in google badly. my typical site:example.ca shows about 130 indexed pages on google. Now it shows about 43000 indexed pages. I had my server company tech support scan my site and clean the malware yesterday. But it still shows the same number of indexed page on google. Does anybody had ever experience such situation and how did you fixed it. Looking for help. Thanks FILE HIT LIST:
Technical SEO | | Chophel
{YARA}Spam_PHP_WPVCD_ContentInjection : /home/example/public_html/wp-includes/wp-tmp.php
{YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-includes/wp-vcd.php
{YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-content/themes/oceanwp.zip
{YARA}webshell_webshell_cnseay02_1 : /home/example2/public_html/content.php
{YARA}eval_post : /home/example2/public_html/wp-includes/63292236.php
{YARA}webshell_webshell_cnseay02_1 : /home/example3/public_html/content.php
{YARA}eval_post : /home/example4/public_html/wp-admin/28855846.php
{HEX}php.generic.malware.442 : /home/example5/public_html/wp-22.php
{HEX}php.generic.cav7.421 : /home/example5/public_html/SEUN.php
{HEX}php.generic.malware.442 : /home/example5/public_html/Webhook.php0 -
Adding https version of website: how best to redirect
If I have 4 versions of my site http://www
Technical SEO | | bhsiao
http://
https://www
https:// What is the best way to redirect without losing seo positions? i have been mainly using http://www but have recently added my ssl so https works also. I heard at Moz Con that I should get the https working. All of my marketing and ads are going to http://www 301 redirect 3 of them? Which 3? If https is becoming important, should that be my main url? will it hurt my seo to switch? Thank you so much in advance!0 -
SEO advice on ecommerce url structure where categories contain "/c/"
Hi! We use Hybris as plattform and I would like input on which url to choose. We must keep "/c/" before the actual category. c stands for category. I.e. this current url format will be shortened and cleaned:
Technical SEO | | hampgunn
https://www.granngarden.se/Sortiment/Husdjur/Hund/Hundfoder-%26-Hundmat/c/hundfoder To either: a.
https://www.granngarden.se/husdjur/hund/hundfoder/c/hundfoder b.
https://www.granngarden.se/husdjur/hund/c/hundfoder (hundfoder means dogfood) The question is whether we should keep the duplicated category name (hundfoder) before the "/c/" or not. Will there be SEO disadvantages by removing the duplicate "hundfoder" before the "/c/"? I prefer the shorter version ofc, but do not want to jeopardize any SEO rankings or send confusing signals to search engines or customers due to the "/c/" breaking up the url breadcrumb. What do you guys say and prefer from the above alternatives? Thanks /Hampus0 -
Any SEO benefits of adding a Glossary to our website?
Hi all, I manage a website for a software company. Many terms can be quite tricky so it would be nice to add a Glossary page. Other than that, I have 2 questions: 1. What would be the SEO benefits? 2. How would you suggest to implement this glossary so we can get as much SEO benefit as possible (for example how would we link, where would we place the glossary in the terms of the sitemap, etc.). Any advice appreciated! Katarina
Technical SEO | | Katarina-Borovska2 -
What are best options for website built with navigation drop-down menus in JavaScript, to get those menus indexed by Google?
This concerns f5.com, a large website with navigation menus that drop down when hovered over. The sub nav items (example: “DDoS Protection”) are not cached by Google and therefore do not distribute internal links properly to help those sub-pages rank well. Best option naturally is to change the nav menus from JS to CSS but barring that, is there another option? Will Schema SiteNavigationElement work as an alternate?
Technical SEO | | CarlLarson0 -
Coming soon SEO
Hi, I was wondering what is the best practice to redirect all the links juice by redirecting all the pages of your website to a coming soon page. The coming soon page will point to the domain.com, not to a subfolder. Should I move the entire website to a subfolder and redirect this folder to the coming soon page? Thanks
Technical SEO | | bigrat950 -
Can a CMS affect SEO?
As the title really, I run www.specialistpaintsonline.co.uk and 6 months ago when I first got it it had bad links which google had put a penalty against it so losts it value. However the penalty was lift in Sept, the site corresponds to all guidelines and seo work has been done and constantly monitored. the issue I have is sales and visits have not gone up, we are failing fast and running on 2 or 3 sales a month isn't enough to cover any sort of cost let alone wages. hence my question can the cms have anything to do with it? Im at a loss and go grey any help or advice would be great. thanks in advance.
Technical SEO | | TeamacPaints0 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | | TheARKlady0