An SEO Strategy (need review)
-
I work in the real estate vertical. My clients possess significant content. Though it's not written. They have tons of images and plenty of videos. They have content in the form of descriptions of homes etc... They don't have written content that would be valuable in an attempt to rank. Most traffic in real estate vertical is [city] real estate and [city] homes for sale. Agents rarely ever use those phrases. Certainly not when doing what they do, promoting their listings.
I am thinking I need to build a link building strategy around their videos and photos. There are tons of high domain sources to get links from. With video I could do youtube, vimeo, veoh, daily motion, hulu, etc... All of these sites are DA 90+. None of the links are follow. They would all be no follow. I could have a profile back link, and a back link on each video. So one video distributed to 10 sites would be worth 10 back links. So a client would build hundreds of backlinks a year. All of value. I could deep link all the back links to appropriate subdivision landing pages (long tail).
The same strategy is applicable with photos. There are dozens of high DA sites that syndicate images. All would result in a lot of links that are high DA with no-follow.
Please discuss this strategy. Also, if you can think of another strategy to build back links for real estate then please share it. I want to discuss real ground level back link building. Not "just build content and they will come." I need the sites to rank. I don't know if no-follows will even help them rank for long tail keywords.
-
Ryan, I would like your participation in the discussion. However, I fear you are hearing what you want to hear and not what I am saying. I didn't say I wanted to charge based on the number of links I build. I want to charge based on results. I don't believe I will achieve consistent, sustainable results marketing content and praying someone links to the content.
For some industries that strategy works great. SEO, Web Design, etc... Where the average user has a website and understands how to use it. For real estate, there is not a lot of people going to link to a real estate website. Certainly no real estate agent will link to another one. They could lose their clients. Furthermore, the industry is dominated by brands. None of those brands will link to agents. Even the agent profile pages don't have links. The ones that do you must pay for and they are no-follow.
I'm asking you to participate in the discussion but understand there is not one strategy to seo in all niches. People will not link to real estate websites. It is why if you pull up your local agent websites you will see they have DA around 10. Just google [city] real estate and [city] homes for sale. You will see the brand sites dominate the serps. Second page you will start seeing local realtor websites. All of which have nearly no authority.
Help me out! As a community we can think of something.
-
I see. In my opinion monetizing based on the number of links you build isn't a likely sustainable long term model. Good luck though!
-
I appreciate your help. I am looking to discuss link building as a topic. Not that what you suggest would not build links but in my opinion the methodology you suggest is more along the lines of content marketing with a secondary benefit of link acquisition. I am looking for cold solid links on site. In my (significant) experience, clients won't pay for content marketing if it's not getting results. It can't get results consistently because of so many variables. A link builder needs to be building links.
-
Here's some more ideas: http://www.inman.com/2015/02/20/5-steps-to-creating-viral-real-estate-blog-posts/ and http://neilpatel.com/2014/12/30/how-to-build-high-quality-backlinks-in-a-scalable-way/
It is possible, but you have to come up with ways to do it. The more you try to 'build links' the harder it'll be to get the site ranking well.
-
I don't think we are going in the same direction.
How would you build backlinks for a real estate client? Avoid trying to sell me on "create content" because no one will link to it. Real Estate is dominated by brands like Zillow, Redfin, Trulia, Realtor.com etc... Agents websites on avg have about a 10 DA. There isn't a lot to work with. I am looking for ideas.
-
Ok. So basically you're creating a distributed archive of all this footage. The trick for you though is to figure out how people might be interested in using and interacting with the content. That will go a lot farther in terms of links and engagement than just the profiles.
-
The videos and images are of homes for sale. It is unlikely that individuals will use them on any other website. The goal is that building links from the profile pages/channels/video excerpts.
-
For me the bigger question is how does this content engage users? Are the videos and images something they could use through a Creative Commons license? Are they photos that could be tied into some other uses? Ultimately you want your content to build links for you. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube SEO: Can low quality videos you posted in the past hurt your seo for future videos ?
I have a very old youtube channel (10 years maybe) with some low quality videos and a few thousands subscribers. Now I decided to give it go and make good quality videos. But one question keeps coming: maybe the fact that this channel is old and with bad videos with very low retention, this would affect the seo of the new videos ? Is it better to start a new channel from scratch ? even if its more difficult ? Thank you!
Image & Video Optimization | | glinski.netflix0 -
What's better for SEO an Optimized Image URL vs Optimized Image File Name?
I would like to know what is best practice for optimizing images for our website. Is it better to give an Image an optimized filename Or an optimized URL for SEO? Or is it better to do both? Would there be any harm in doing both if they are identical in their format? Any help would be greatly appreciated. With thanks, Kate
Image & Video Optimization | | K_borg0 -
CDN image links passing SEO benefit?
We used a CDN to host all of the images on our site, and the paths are such:
Image & Video Optimization | | PixelKicks
http://cdn.onedirection.net/wp-content/uploads/2013/02/harry-styles-tongue5.jpg Frequently we get a lot of other websites using our images, which we're fine with, but I would like to know if we get any SEO value from these image links? Interestingly they do appear in the "Just Discovered" section of OSE. Cheers, Chris.0 -
Video SEO Markup Test
Hey Everyone, I'm trying to get a video marked up on my (test) website and it is not working. I was hoping someone around here could lend a hand. the post is www.zachsemago.com/?p=28 This is my first ever markup attempt. I assume I just put the markup that applies in the appropriate place in the wordpress post. I thought I had it setup right, and the google rich snippet testing tool told me it extracted some video data. I chose to rank for something without competition so I targeted "how to buy a car on jupiter, mars". The post shows up #1 for that term and some other related ones, but no video. I thought I had covered all my bases, can someone please take a peek and let me know if I'm screwing up somewhere? FYI, I don't have a video sitemap operating. Of the articles I read, it seemed a video sitemap was not mandatory. But regardless my brain has turned to mush on the subject so if I should/shouldn't use one pleas tell! Thanks
Image & Video Optimization | | 3plains0 -
YOUTUBE BEST PRACTICE for SEO
We have made a seriers of videos, shouled we link them together in the description or in the video itself on youtube for favorable results? What else cn we do to help other that writing a good quality description, use the customize options in youtube and then place the embed for the video on a content rich page about the subject. Ofcourse the keyword is in the first part of the title, and we use keywords as anchor text back to the video page. Also make sure it is in a good video sitemap? Other than that, what do you suggest? p-3VepAtpvk
Image & Video Optimization | | jdcline0 -
Is creating great content not important for Local seo?
I'm helping a friend out with Local SEO/Google Places and his content is lacking - no blog, no articles, etc. I've read the major "How To" guides for Local seo by Andrew Shotland and David Mihm and their ranking factors but I never see anything about content or linkbuilding (aside from directories).
Image & Video Optimization | | seo_f20120 -
Looking for beta testers for new free video SEO/marketing tool
We're getting ready to release a free tool to the SEO community that we hope will help marketers better create and optimize/market great video content. Hint: the tool has features built in to help you analyze video rankings in universal search results. 🙂 We'd like to get feedback from a few beta users first, though. If you'd be willing to give us your honest feedback in return for getting to use the tool early (and getting to suggest features you'd like), please PM me. Thanks in advance!
Image & Video Optimization | | AdamThompson0 -
Getting reviews to stick on Yelp & Google
Do you have any tricks to getting reviews to stick on yelp? Whenever we ask out customers to review us on there their reviews end up getting "detected" as fakes. I have tried it out myself, and the only way i've gotten them to stick is making several reviews of various different local businesses with average ratings and then dropping one in for the client with a better rating. Perhaps this is a little on the blackhat/greyhat side of things. But if our customers are legitimatly trying to review us and it doesn't stick, i don't feel all that bad taking this route, the only real problem is time consumed. What about google? has anyone had any luck gaining more reviews for their client on google?
Image & Video Optimization | | adriandg0