Rich snippets not appearing in SERP
-
We implemented rich snippets for People listings about 2 months ago, and they haven't shown up in SERPs yet.
I followed all of the advice listed here, and everything seems to be working and being crawled correctly. I'm not sure what else to try at this point.
Here is an example page that should be showing snippets: http://www.travelleaders.com/travel_agent/Agent-Details.aspx?id=6982
Any help would be greatly appreciated. Thanks!
-
A part from the valid hints that have been already mentioned by others, please note google is very picky when it comes to display microdata and it shows them or ignore them depending on the search query too.
So for example if you search for "John Doe" it should show it, but if you expect to see that when searching for "Best Lawyer in Nevada", you are going to be disillusioned.
-
True, that page is higher quality. If you're not set on that being the reason, then I suggest restructuring the 'People' content to be as simple as possible. Remove any unnecessary nesting, get the microdata as short, simple, and flat as possible. Then, give it some more time and see if that makes the SERP update. If so, then you know you have some kind of code structuring issue.
-
Thanks for the response.
Yeah, I've checked with webmastertools, and it recognizes all the schema with no errors.
I haven't used this second tool, but you're right, it does find some errors. I will definitely look into these, thanks so much!
-
Thanks for the feedback. I'm curious about the page quality issue. There are other pages where the quality is presumably higher (example) but the snippets are not showing up for any agent I have tried.
And yeah, I know that they're not showing pictures anymore, but thanks for pointing that out.
-
Are you only looking to have the person's job title available via snippet? I hope you're not looking to have the person's photo show up in the SERPs, I believe that is still a discontinued feature.
The People icrodata you've implemented appears to be correct. You could try going with microformats instead of microdata and see if that helps, https://support.google.com/webmasters/answer/146897. Google's example used microformats, so maybe they favor that schema.
However, I'm more inclined that they've deemed the page quality too low and not doing much to update the SERP. I would try adding content to the agent's page, maybe highlight content pieces they are proud off, skills they possess, previous travels they have put together, locations they specialize in, testimonials from customers of the agent, and anything creative you can think of - then see if that helps it get updated in the SERPs.
-
Hi,
Did you check the page in your webmastertools - https://www.google.com/webmasters/tools/structured-data?hl=en&siteUrl=http://www.travelleaders.com/travel_agent/Agent-Details.aspx?id=6982 ?
When I checked the page with another tool there seem to be some syntax errors: https://webmaster.yandex.com/microtest.xml
rgds,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone come accross a completely random site name displayed in the SERPs?
Hello SEO friends, I am looking at a site that has a completely random site name displayed in the serps. The site in question is a hypnotherapy service and the site name is displaying as a commercial cargo airline! See the screen shot. Any ideas? There is 'local business' structured data on the site and it IS showing the correct business name. Is this a hack? Negative SEO attack? Random Google stuff up? Help! Very confused! Thank you for any advice! Sean!Untitled.jpg
Intermediate & Advanced SEO | | sean.e0 -
How do you call this kind of result snippets?
I was wondering how do you kind this kind result snippet? Structured snippets? Rich Snippets? https://imgur.com/a/12qBk 12qBk
Intermediate & Advanced SEO | | hartator1 -
Ratings Snippets Gone? ( Help! )
Hello We had good traffic from ratings ( stars ) . I have added Offer details in the rich snippets in various currencies - the snippet testing tool likes it , but for some reason the stars on my site have completely dissapeared and been gone for almost a week. I need the offer information in there for google shopping automatic updates and google told me that it's implemented correctly for the shopping part.. but I really don't know what to do about this. Any ideas why would be really appreciated. http://www.return2health.net/yeast-imbalance/threelac-candida-defence/ Thanks 🙂
Intermediate & Advanced SEO | | s_EOgi_Bear0 -
Do I redirect pages that no longer appear on the website?
Here is an example of the link that is no longer on the website (Broken link) http://www.weddingrings.com/item.cfm?str_shortdesc=UNIQUE The broken link was fixed to : http://www.weddingrings.com/item.cfm?str_shortdesc=UNIQUE CARRE CUT DIAMOND ETERNITY BAND&str_category=Diamond-Bands-and-Gold-Rings&grouping_id=9&category_id=21&int_item_id=6884 Would I still need to redirect the old broken link to the new fixed one using 301 redirect?
Intermediate & Advanced SEO | | alexkatalkin0 -
Local Showroom Tel Showing Up in SERP for Branded Term Search?
We encountered an issue: when user search for a branded term in UK on Google UK, one of the showroom got listed in SERP under site links as a location with Location icon and takes over a few lines - their address and phone number are displayed. This caused confusion for user as it's only one of our showrooms and we don't want to direct calls to the showroom this way. I'm suspecting somehow the localization factor came into play but not sure how to remove the showroom phone number from being displayed. Anyone has any insight/experience with this? Thanks
Intermediate & Advanced SEO | | b.digi0 -
Rich snippet star ratings appearing and disappearing
For nearly a year, our physician profile pages have been successfully displaying rich snippets in Google search results. Nothing has changed on those pages, but the stars recently vanished from Google. Example of a physician profile: http://www.realpatientratings.com/Lori-H-Saltz/ We added some new content pages in a different schema category, and those new pages actually do have rich snippets showing in Google search results. Example of a new product page: http://www.realpatientratings.com/breast-augmentation-reviews.html Furthermore, the Google Webmaster Tools Structured Data report has me convinced that the Physician profiles aren't coded correctly because it doesn't appear to recognize the Review or Aggregate Rating counts. But the official Structured Data Testing Tool says all is correct. My instinct is that the code isn't quite right on the physician profile... but I'm not a developer. I need help identifying the source of the real problem. sFMua7y AUKfkjp
Intermediate & Advanced SEO | | realpatients0 -
My landing page changed in google's serp. I used to have a product page now I have a pdf?
I have been optimizing this page for a few weeks now and and have seen our page for up from 23rd to 11th on the serp's. I come to work today and not only have I dropped to 15 but I've also had my relevant product page replaced by this page . Not to mention the second page is a pdf! I am not sure what happened here but any advice on how I could fix this would be great. My site is www.mynaturalmarket.com and the keyword I'm working on is Zyflamend.
Intermediate & Advanced SEO | | KenyonManu3-SEOSEM0 -
Serp and visitor is dropping everyday, Any suggestion?
Hello, My site was getting 1500-2500 visitor and the serp rank was very good, position 2nd to 4th. But now rank is dropping day by day and also the visitor. Its my present serp http://goo.gl/vHB6o and my site URL is secretlovemessages.com Can anyone suggest me whats am i doing wrong and what should i do to get a concreate serp and steady visitor. Thanks to all
Intermediate & Advanced SEO | | purplerimon0