What is the importance of root domains linking to your website in Google's rankings? I notice our competition has a much higher number on keywords I'm analyzing. Thank you!
-
I've noticed our competition has a much higher number of "root domains" linking to their page than we do. Is this simply a result of more websites linking to them? How long does it normally take to build up these numbers/rankings? (I'm assuming it's a concerted effort, which I'll be researching.) Thank you!
-
Wonderful, thanks Ryan!
-
Hi Miriam. Root domains are the first two extensions of a domain name, working right from left, so in the example www.google.com, the root domain is google.com. It's a handy metric because sometimes you get links from mobile versions of sites that are like m.google.com so by removing the third level (m, www, etc) you get a better idea of how many individual websites are linking to you or your competition. Like you've said, it's basically more websites linking to your competition.
Time to build varies! Some sites explode onto the web via viral content, product releases, huge funding, etc, but in your research you can likely get a decent idea of timeline by looking at dates on when various articles were written, how long a site's domain name has been registered, and their presence in archive.org's way back machine.
The Moz Learn center (http://moz.com/learn/seo) will definitely help you on your way. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi. One of our competitors is ranking ahead of us on Google. Our site has a much stronger authority and much more quality links than this competitor. Would anyone have any explanations for this? Thanks
Hi Guys - I've noticed recently that one of our competitors is ranking extremely well on Google, while we seem to be fluctuating, along with other competitors, for our main keywords. Our site has a much stronger authority and much more quality links than this competitor and traffic is continuously increasing each month. Would anyone have any explanations as to why we may be seeing this? Any help would be greatly appreciated, thanks.
Link Building | | barryhq0 -
Website Ranking well in Mobile but not in Desktop
Hello guys, Recently we are experiencing good rankings for our targeted keywords in mobile but in desktop the rankings are not progressing. For example, in Mobile, our main targetted keyword ranks in 7th position but in Desktop we are stuck in 11th position. In desktop the website have been stuck in 11th position for quite some time now, any suggestion will help.
Link Building | | NkZagreus0 -
Subdomain links vs root domain links? Are the less valuable?
I am determining the value of links we get. Is a link on a subdomain less valuable vs one on the root domain? How less valuable would you consider a subdomain link? For example blog.site.com vs site.com/blog What other metrics would you take into consideration for the value of a subdomain link?
Link Building | | calf0 -
Google Website Ranking Problem
I have a website with not so big amount of backlinks and PA 16 DA 6. I try to search it in semrush and its do not show me any result for it. But I have different website with DA 18 and PA 9 and it is indexed in google. It is have 4 keyword not so well but at least it is indexed and I can begin to bring backlinks and blogs and it will grow up. What can be problem about this website. I do not give website link here to avoid problem. But i can send link in private. But what you can recommend to me to do to make this website show up in google.
Link Building | | flickshine0 -
Multiple on-page links to single domain
Hi, the main focus of my question is to add a bit more information to my client as to where they are going wrong. Firstly they have a directory on a third party domain with subdirectories containing all their product listings. All the links need to be no-follow for sure. However, from a link juice passing perspective if there are per page say 20-30 links to varying URLs on the same domain is it still the same sort of calculation that the link juice is sufficiently weakened that each link has little value, or because the links are to the same domain there is an extra (potential) filter going on?
Link Building | | MickEdwards0 -
How much Link Building?
I'm wondering how much additional directory links to a site, on a monthly basis, would be too much, and potentially seen as too manufactured in Google's eyes. I am referring specifically to good quality, or relevant, directory links, nothing very spammy. I know there is no specific number, just wondering what the consensus is. Would a 10% monthly increase in linking root domains generally be considered too much? 5%? Thanks for your input!
Link Building | | NiallTom0 -
Market Samurai's Latest Link Building Tool
Hey, Would be interested to see everyone's opinion on the latest software form Market Samurai http://www.noblesamurai.com/as/video/3 It's basically an article spinning & syndication promising to be the 'biggest in the world'. Most things they mention in the video is quite contradictory to everything SEOmoz teaches about link building. What's everyone's thoughts about Market Samurai and their practices?
Link Building | | LukeyJamo0 -
Why does opensiteexplorer tell me I have 292 linking domains and google webmasteer tools says 528?
Does anyone have any idea why opensiteexplorer has a specific number of linking domains while google webmaster tools say another? I understand opensiteexplorer needs to update itself, but I have seen this discrepancy for months! Any ideas?
Link Building | | eric_since1910.com0