Updating blogs - SEO best practice
-
Thinking of new blog content and one option obviously is to check out historical popular blogposts via Analytics and do fresh versions of those.
So my question is what is best practice:
1. Copy and paste the old blogpost copy but edit it to be slightly different while still having the old blogpost live
or
2. just update the old one and re-promote
I assume it's better to have a new version of the blogpost?
-
You have two options, completely rewrite or update.
If you completely rewrite the old post, then retire and redirect it. If you update the existing post, include content at the top of the post that explains what you've done, when you did it, and why. Republish.
Don't just copy and paste the old blog post, edit it slightly, and publish as a new one. You'll end up competing with yourself for rankings and confusing your audience.
-
If you have a blog post that has been historically popular, the best practice would be to do some research and significantly improve the old blog post or completely rewrite it if that is what needs to be done.
Quality usually has a bigger impact than freshness.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for international bloggers
Hi I'm brand new to SEO stuff, and I'm trying to monetize my blog. I have a Q from you about optimizing my blog for an international audience. So I thought where is better to ask my question 🙂 My q is: Does the country that you are living in and publishing your post affect your SEO if you blog in English? For instance, if I live in turkey, but I publish my whole posts in English, will Google hesitate to show my content to an English audience? In other words, Does the publishing source country make it harder to contest with native English bloggers for google's page 1? Thanks in advance for your attention
Content Development | | Nilss4 -
Shopify Blog vs Wordpress
We are moving our Ecommerce site to Shopify. Currently we run our blog on Wordpress and I'm wondering if anyone has an opinion on using the Shopify blog vs Wordpress?
Content Development | | Glaze0 -
Repurpose/reuse blog content - email address to make available for this
Hi, From Rand's recent Whiteboard Friday, I learned this: "Have right on the blog page the email address to use if they want to repurpose/reuse the content. That way if someone wants to give us a backlink and quote/reference our blog, they have an easy way to get permission." My question is, what do I say with the email address when I list our contact email? Something like 1. Just list the email address 2. "To reuse/repurpose our content, please contact adress@email.com." or something else?
Content Development | | BobGW0 -
Should a business blog be on a separate site or on the ecommerce site itself?
Hey there. I'm a new Pro member and this will be my first question on the Q&A. Thanks in advance for your responses. I'm the owner of an ecommerce site that sells custom candles. www.prometheancandle.com in case anyone wants to take a peak. I've become somewhat of an expert on all-things-candles over the past 4 years and I am thinking about starting a candle related blog. My question is this. Should I build this blog on the ecommerce site itself, say @ www.prometheancandle.com/blog.php, or should I devote a separate site to answering candle related question, history of candles, etc? At first, I was thinking that the blog should remain on the ecommerce site so readers would have easy access to the shop to be able to purchase products. But then it occurred to me that people who may be interested in reading up on candle history, candle making, meditation & candles, etc., may not want to go to an obviously ecommerce site to do that. I know Google values informational sites more than ecommerce sites (at least I think they do), so that encourages me to lean towards the separate site. Well, I may have just answered this question myself, but I'd definitely be interested to hear feedback and opinions. Thanks so much guys and I look forward to hearing from you.
Content Development | | Devynn0 -
SEO guide for journalists
I am looking for a white paper or similar focused on helping journalists (online) writing better and more SEO-friendly content. If you know of anything or anyone who might be of help I would love to hear from you.
Content Development | | jpndk0 -
Rand's blogging graphics
What software and graphics does Rand use to make his blog posts look so good? I recall seeing a blog about it that gave tips and insights for adding graphics to your blog posts.
Content Development | | -Noah0 -
Best strategy for content/articles. Individual pages or blog posts?
Hi all, Whilst adding content to one of my sites quite often I'm left deciding whether I should create an individual webpage for the content, or write it up as another blog post. More often I write it up as a static page so it fits in with the rest of my website more 'directly'. However I'm wondering if I'm missing out here as obviously I'm not taking advantage of the benefits of a blog, RSS, Tag Cloud, etc etc... Just wondering if others encounter the same quandary?
Content Development | | davebrown19750 -
Blogs: Hosted vs. Off-Site
What is the latest opinion on whether to have a blog hosting on your primary domain or on an outside domain (either Wordpress or just another URL). In the past we have done the former and it's been a great source of fresh content and organic traffic. Wonder if there is good argument now for not having it on the domain. With this new site we're working on it logistically would be more challenging given their tech resources, plus they already have thousands of pages.
Content Development | | BMGSEO0