Bounce rates: Google vs others
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Hello Mozzers,
I was wondering if anyone could share some insight into how Google calculates bounce rates vs other analytics out there.
We use both Google analytics and Clicky here. I've made several changes and additions to the website in hopes to increase traffic, optimization and reduce bounce rates. So far so good on all fronts. However I do notice bounce rates are way higher on google analytics than Clicky. While I get a bounce rate of 20%-29% on Clicky, Google has me way up the 50's or 60%s.
I've read a few articles on it but I'm still a bit confused.
Thanks!
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Agreed! Thank you for that Massimiliano. Definitely a lack of deeper browsing is of concern.
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If you want to lower bounce rate in analytics you can just trigger an event after a 30 seconds time out using one line of javascript.
But be careful in examining which figures is more interesting in your case, even after 10 minutes someone who leaves the landing page without browsing deeper should be considered a bounce in the majority of the cases in my opinion.
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Thank you sir. That makes sense.
Click calculates bounce rates based on time spent on a page AND interaction with that page. < 30 seconds on a page is a bounce to Clicky.
I appreciate your answer.
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Google Analytics calculates bounce rates as a percentage of people who enter on a page and fire the sendPageView event but never A) send a second event by going to a second page within the same domain or B) Interact with the page to either provide another page view or conversion.
I am not familiar with Clicky and how it tracks its page views so I can't really help on that front.
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