Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Image File Names for eCommerce?
-
Hi everyone!
I'm wondering about naming my product photo file names for an E-Commerce site.
Let's say I say have product named Abe Lincoln in the **Print **category for sale with 4 images, relatively similar but from different views for example.Could I name them as follows?
1) abe-lincoln-print.jpg
2) abe-lincoln-print-side-view.jpg
3) abe-lincoln-print-close-up.jpg
4) abe-lincoln-print-font-view.jpg
Or is that too many keywords for the page? Should I be worried about keyword stuffing? Plus once I add in title and alt tags and descriptions this could also increase the keyword count for "abe lincoln print"?
-
I agree with Dirk - the names you have suggested would work fine and there is a clear difference between each. Obviously the more descriptive you can be with each file the better - but often easier said than done on eCommerce sites.
-
I think these names would be fine and following google guidelines for image search (https://support.google.com/webmasters/answer/114016?hl=en) - quote: "The filename can give Google clues about the subject matter of the image. Try to make your filename a good description of the subject matter of the image. For example, my-new-black-kitten.jpg is a lot more informative than IMG00023.JPG. Descriptive filenames can also be useful to users: If we're unable to find suitable text in the page on which we found the image, we'll use the filename as the image's snippet in our search results."
rgds
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand name in title?
Hi all, I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?
On-Page Optimization | | RaoulWB0 -
Writing cornerstone content for a shop (eCommerce) website
Hi there I am trying to optimise my site to the best that it can be. Since the most recent Google updates, everything that I reading is saying cornerstone content with lots of valuable content is a really good strategy as it tells Google what is the most important content on your site. Writing articles that are well structured and have give the user a detailed overview of that subject. Lots of top SEO's are saying 3000 words plus on these pages. My question is, how do I go about this with and eCommerce site? Obviously that majority of the keywords that I want to target are product related and these are the pages that I want to come up in the search. How do I go about creating cornerstone content for these pages? I am thinking that one of my cornerstone pieces of content would be "The Ultimate Guide to [my main product category]". But that product has numerous products related to it, all of which have their own keywords, so how would this help the products to rank? The site had two main product categories, with numerous products under each of those categories. The two main categories are targeting my best performing keywords, but currently the landing page for these is the main product category pages. I am really struggling to work out the best strategy here. The content that I have on my actual products pages is comprehensive and covers a lot of detail about that particular product and has started to rank for product keywords, but I am guessing Google wouldn't consider that to be cornerstone content. I hope this make sense. Any advice anyone can give would be really useful. Many thanks in advance
On-Page Optimization | | Clojobobo1 -
Can I put the company name in the image alt text instead of just the service type im trying to rank for?
Hello, if I am trying to rank for a service type and the exact phrase is in the companies name, can I put the company name in the image alt text instead of just the service type? Seizing the opportunity to get another mention of the businesses name...two birds with the one stone if you will... For example, "lawn cutting" being the service type but the company's name is Paul's lawn cutting. Could i put Pauls Lawn Cutting in the image alt text, or just stick to lawn cutting? Thanks in advance
On-Page Optimization | | Gavinn0 -
Alt Tags on multiple product images
Hi I work on SEO for an ecommerce site and wanted to find out how important it is to optimise all images with alt tags. We have alt tags in place, however have not optimised descriptions for the following example images: Front of cupboard Back of cupboard Side of cupboard etc Is this dangerous for SEO if these images all have the same alt tag? We have thousands of products so it would be a huge job to update these, but if it's crucial for SEO we can work through our priorities. Thank you!
On-Page Optimization | | BeckyKey0 -
Best practice for footer in ecommerce - Shall I add Top Category links?
What would you recommend regarding links to "Top Products" and "Top Categories" in footer? Would you add them to give extra link juice to top categories? would you try to avoid category links in footer that are already in the header navigationor in the main content area to avoid linking twice from all pages? would you vary these top category links in footer according to main category
On-Page Optimization | | lcourse0 -
SEO Location Pages - ALT Image Tag Question
Hello Guru's, I have a Hire Website whereby you can rent products online. I have created different Location pages for these which are in essence the same pages page but with different location specific urls, title tags , on page content etc etc. This helps me to rank for local search. These location pages also display 20 products per page. My question is Should I make the ALT IMAGE TEXT location specific for each of the 20 products . Example - Steam Cleaner Rental in "location" or should I only amend a few of the Atl Image Texts to be location specific. I don't want to come accross as spammy in google eyes but I also don't want to be seen as having duplicate content , images etc etc What do you think ? thanks Sarah.
On-Page Optimization | | SarahCollins0 -
Wordpress & trailing slash on domain name
Hi recently changed my site so it is based on Wordpress, got my preferred domain set in Google webmaster as www.domian.co.uk but since moving to wordpress my domain is now having a slash put on the end of it like www.domain.co.uk/ Most of the links going to my homepage do not have the slash on the end so am I right in thinking I should get rid of the slash from my site so I have one consistent url? If so any ideas how to banish the slash? Cannot seem to do it through the Wordpress general settings (despite preferred domain being set as www.domain.co.uk !) Thanks T
On-Page Optimization | | Jon-C0 -
Post Title - Use the blog's name or not?
In the tile of my post, shoudl I used my blog's name in it at the end or emit the blog name. EX: title of post with keywords | name of blog OR EX: title of post with keywords The site's name is 3 words long, so I'm worrying that those extra words are diluting the keywords in the post's name that I'm trying to target.
On-Page Optimization | | gregalam0