Does anyone have a good program they use for full site audits?
-
I'm looking to find a program that will do the following:
- Scan for page errors including code issues, hosting issues, redirect issues, etc.
- Pages missing Google Analytics
- Google + Local audit to identify issues with NAP, citations, category selection etc.
- Find pages with title issues including missing page titles, duplicates or titles that are too short or too long, header tag issues such as missing H1 tags
- Meta description issues including missing meta descriptions, duplicate meta descriptions or meta descriptions that are too short or too long
- Link issues including broken internal or external links or missing anchor or ALT text
- Identify internal or external links using rel=”nofollow”
- Image issues, such as missing ALT or title text and broken images
- Identify pages using Schema.org microdata
I know there are probably a couple programs that will do little bits here and there so I'm open to suggestions.
Thank you.
-
Don’t really want to add anything more, the one word answer to your question is “Screaming Frog”!
Hope this helps!
-
Thank you Dirk for the advice. This is very helpful.
-
Just an add-on. Screaming Frog gives you a good overview of the health of your site by going to the reports link on the main menu and selecting "crawl overview".
Then, if want to be sure you've covered everything, I highly recommend this Moz post. http://moz.com/blog/how-to-perform-the-worlds-greatest-seo-audit
-
Ask Dirk recommends, you're probably going to need more than one program to cover this list. The tools here (Moz Local for NAP issues, Moz Analytics for SEO issues) would also help. Another crawler option is Xenu Link Sleuth, while GWT, Bing Webmaster, and Yandex can also help.
If your points were numbered, Moz Analytics would address: part of 1 (redirects), 4, 5, 6, and 7.
-
Hi
You should check screaming frog - http://www.screamingfrog.co.uk/seo-spider/#download - which can do most of the tasks you list. It's free to try (crawling up to 500 url's) - 99 pound for annual licence . Not sure about the local stuff - all the other points you mention can be done.
To check Google Analytics you will have to add 2 custom filters (contains/does not contain ua-xxxxxxx) to see which pages have/have not the tag on it.
Idem for Schema.org markup - add the markup you want to check as custom filter and check the pages that do not have the markup in the HTML
rgds,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which URL structure should I use?
samhillbands.com/bands/Charlottesville-VA-Wedding-Bands samhillbands.com/wedding/bands/Charlottesville-VA-Bands
Local Website Optimization | | brianvest0 -
Best practices or tools for an SEO audit?
I would like to have an SEO audit of my site, and I'm looking for something beyond the basics. Prices for an audit seem to vary between free (for DIY tools) to over $3,000. That seems like an awfully big spread. What are the best practices I should be looking for or best tools to be looking at for a comprehensive SEO audit?
Local Website Optimization | | micromano0 -
Does it matter how or what site you use to GeoTag your photos?
I found a site that was very easy for me to upload my pictures, add the coordinates, download it and put it on my site. The site is GeoImgr.com, but it's not nearly as popular as some of the other's out there. Does that matter? I'm under the impression that as long as the GPS coordinates show up in the XIF Viewer, then I've gotten whatever benefit (albeit slight) there is to get. Is that correct? Or is there something about tagging them from the more popular sites like Flickr or Panaramio? Thanks, Ruben
Local Website Optimization | | KempRugeLawGroup0 -
Understand how site redesign impacts SEO
Hi everyone, I have, what I think, is kind of a specific question, but hoping you guys can help me figure out what to do. I have a client that recently changed their entire website (I started working with them after it happened, so I can't comment on what the site was like as far as content was before). I know they were using a service that I see a lot of in the service industry that aim to capitalize on local business (i.e. "leads nearby" or "nearby now") by creating pages for each targeted city and I believe collecting reviews for each city directly on the website. When they redesigned their website, they dropped that service and now all those pages that were ranking in SERPs are coming back as 404s because they are not included in the new site (I apologize if this is getting confusing!) The site that they moved to is a template site that they purchased the rights to from an already successful company in their same industry, so I do think the link structure probably changed, especially with all of the local pages that are no longer available on the site. Note: I want to use discretion in using company names, but happy to share more info in a private message if you'd like to see the sites I am talking about as I have a feeling that this is getting confusing 🙂 Has anyone had experience with something like this? I am concerned because even though I am targeting the keywords being used previously to direct content to the local pages to new existing pages, traffic to the website has dropped by nearly 60% and I know my clients are going to want answers-- and right now, I only have guesses. I am really looking forward to and so greatly appreciate any advice you might be able to share, I'm at a bit of a loss right now.
Local Website Optimization | | KaitlinNS0 -
Listing bundle info on site and on local SEO page.
We just finished a new telecom site, and like all telecom sites (think AT&T, Verizon, Suddenlink, etc.), we allow people to put their location in and find internet and phone service packages (what we call bundles) unique to their area. This page also has contact information for the local sales team and some unique content. However, we're about to start putting up smaller, satellite pages for our local SEO initiative. Of course, these pages will have unique content as well, but it will have some of the same content as what's on the individual bundle page, such as package offerings, NAP, etc. Currently this is the URL structure for the bundles: domain.com/bundles/town-name/ This is what I'm planning for the local SEO pages: domain.com/location/town-name-state/ All local FB pages, Google listings, etc. will like to these location pages, rather than the bundle pages. Is this okay or should I consolidate them into one?
Local Website Optimization | | AMATechTel0 -
Moving back to .com site
Hi Many thanks for all the input we have had from the Moz expert team here. We have had some great thoughts and we have finally decided that we need to move our site to an new provider and to go back to one single .com site for all our global traffic, as we cannot get round possible duplicate pages as we cannot use canonical nor alternate links with our current website provider and this has meant a big rethink in the last couple of weeks. We where running two sites, .com which has been running for 7 years and a .co.uk site which was dormant since 2007 until 2013 and used from last year to serve our local customers. Domain Authority for .com 19 and 23 for .co.uk Our new site will serve 3 currencies so we can offer £ $ & € without the need for duplicate pages or local pages. We plan but are flexible about using a 301 from the .co.uk site to the dot com. and have enough data to ensure we can do all 301 redirects at page level from our current .co.uk site to our new .com site. Can anyone provide any SEO tips on ensure we grow our rankings when we make the switch in about 3 weeks. Many thanks Bruce
Local Website Optimization | | BruceA2 -
Local Area SEO - Directions Page and Multiple Use of Direction pages
Hello, We are looking to focus on multiple local areas and it has been suggested one way to mention lots of different locations on pages without doing lists or using grey SEO practices is to create directions pages. We are trying this with a client who has 2 business at the same address. The layout is:- Introduction - 2-3 sentences Directions by Car Park Parking info Directions by Public Transports Closing - 3-4 sentences - using clients keywords The hope is the having locations/areas and the clients keywords on the same page will capture some of the local areas with the clients keywords. I have some questions:- 1. If we use the same directions text and just change the opening and closing paragraphs on the different website will this be enough to not have a duplicate content issue. 2. Are the directions pages the best way to capture keywords and local area/locations on the same page. 3. Is there anything I am missing or could do instead? Looking forward to everyone's input....
Local Website Optimization | | JohnW-UK0 -
If I mention a client in a blogpost about SEO, do I have to use a rel= no follow link?
I do SEO and webstuff (obviously, that's why I'm here). I want to write a blog post congratulating my client for getting to #1 in the local listings for a search for "plumber". When I include my link to my client's site, should it be rel=no follow? Could they be penalized if I don't? Thanks,
Local Website Optimization | | aj613
Adam0