Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Better to 301 or de-index 403 pages
-
Google WMT recently found and called out a large number of old unpublished pages as access denied errors. The pages are tagged "noindex, follow." These old pages are in Google's index.
At this point, would it better to 301 all these pages or submit an index removal request or what? Thanks... Darcy
-
Sounds solid. Thanks, Dirk!
-
The main reason why errors are listed is that you can solve them (if necessary). If these are old pages that don't have existing links on your pages - you can just forget about these warnings. However, if these warnings appear because actual pages are linking to non-existing pages this will lead to a degraded user experience and user experience is a factor which counts for SEO.
If you look at the 403 errors - normally WMT lists how the bot got to these pages. If the pages that are linking to this 403 pages are still on your site, you have to remove these links.
If you have dropped in traffic, you could try to do a full crawl of your site using screaming frog of Xenu, to do a quick check-up of the technical health of your site.
If you still have an old sitemap, or the most popular pages in Google Analytics from the period before migration, you could also use these url's as input for Screamingfrog - and check if all pages were properly redirected. If errors pop-up, these would be the ones I would redirect. I understood from your initial question that the 403's where coming from very old pages which were never meant to be accessible.
rgds
Dirk
-
Hi Dirk,
Thanks for the message. You may be right. Thing is, GWT's discovery of this large number of now blocked pages (previously indexed) seems to have coincided with a big drop in search overall.
I guess the part that I wonder about it is, if these now blocked pages as 403s are no problem and Google will just figure it out, why does it bother to list them in errors... just in case you didn't know, but that it doesn't in fact care one way or the other search-wise and it won't affect your other pages? Just wondering. Thanks... Darcy
-
It's not really necessary to 301 these pages - a 403 status code informs Google that the access is denied (Literally: The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.)
Normally these pages will disappear from WMT after a while. If you find these 403 annoying in your WMT reports, you can always 301 them - but this isn't strictly necessary.
Removal tool - Google's advice is not to use the tool "to clean up cruft, like old pages that 404" (source: https://support.google.com/webmasters/answer/1269119?hl=en).
rgds
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
If Robots.txt have blocked an Image (Image URL) but the other page which can be indexed has this image, how is the image treated?
Hi MOZers, This probably is a dumb question but I have a case where the robots.tags has an image url blocked but this image is used on a page (lets call it Page A) which can be indexed. If the image on Page A has an Alt tags, then how is this information digested by crawlers? A) would Google totally ignore the image and the ALT tags information? OR B) Google would consider the ALT tags information? I am asking this because all the images on the website are blocked by robots.txt at the moment but I would really like website crawlers to crawl the alt tags information. Chances are that I will ask the webmaster to allow indexing of images too but I would like to understand what's happening currently. Looking forward to all your responses 🙂 Malika
Intermediate & Advanced SEO | | Malika11 -
Pages are Indexed but not Cached by Google. Why?
Here's an example: I get a 404 error for this: http://webcache.googleusercontent.com/search?q=cache:http://www.qjamba.com/restaurants-coupons/ferguson/mo/all But a search for qjamba restaurant coupons gives a clear result as does this: site:http://www.qjamba.com/restaurants-coupons/ferguson/mo/all What is going on? How can this page be indexed but not in the Google cache? I should make clear that the page is not showing up with any kind of error in webmaster tools, and Google has been crawling pages just fine. This particular page was fetched by Google yesterday with no problems, and even crawled again twice today by Google Yet, no cache.
Intermediate & Advanced SEO | | friendoffood2 -
Should we 301 redirect old events pages on a website?
We have a client that has an events category section that is filled to the brim with past events webpages. Another issue is that these old events webpages all contain duplicate meta description tags, so we are concerned that Google might be penalizing our client's website for this issue. Our client does not want to create specialized meta description tags for these old events pages. Would it be a good idea to 301 redirect these old events landing pages to the main events category page to pass off link equity & remove the duplicate meta description tag issue? This seems drastic (we even noticed that searchmarketingexpo.com is keeping their old events pages). However it seems like these old events webpages offer little value to our website visitors. Any feedback would be much appreciated.
Intermediate & Advanced SEO | | RosemaryB0 -
How can I prevent duplicate pages being indexed because of load balancer (hosting)?
The site that I am optimising has a problem with duplicate pages being indexed as a result of the load balancer (which is required and set up by the hosting company). The load balancer passes the site through to 2 different URLs: www.domain.com www2.domain.com Some how, Google have indexed 2 of the same URLs (which I was obviously hoping they wouldn't) - the first on www and the second on www2. The hosting is a mirror image of each other (www and www2), meaning I can't upload a robots.txt to the root of www2.domain.com disallowing all. Also, I can't add a canonical script into the website header of www2.domain.com pointing the individual URLs through to www.domain.com etc. Any suggestions as to how I can resolve this issue would be greatly appreciated!
Intermediate & Advanced SEO | | iam-sold0 -
Do you add 404 page into robot file or just add no index tag?
Hi, got different opinion on this so i wanted to double check with your comment is. We've got /404.html page and I was wondering if you would add this page to robot text so it wouldn't be indexed or would you just add no index tag? What would be the best approach? Thanks!
Intermediate & Advanced SEO | | Rubix0 -
301 doesn't redirect a page that ends in %20, and others being appended with ?q=
I have a product page that ends /product-name**%20** that I'm trying to redirect in this way: Redirect 301 /products/product-name%20 http://www.site.com/products/product-name And it doesn't redirect at all. The others, those with %20, are being redirected to a url hybrid of old and new: http://www.site.com/products/product-name**?q=old-url** I'm using Drupal CMS, and it may be creating rules that counter my entries.
Intermediate & Advanced SEO | | Brocberry0 -
Paging. is it better to use noindex, follow
Is it better to use the robots meta noindex, follow tag for paging, (page 2, page 3) of Category Pages which lists items within each category or just let Google index these pages Before Panda I was not using noindex because I figured if page 2 is in Google's index then the items on page 2 are more likely to be in Google's index. Also then each item has an internal link So after I got hit by panda, I'm thinking well page 2 has no unique content only a list of links with a short excerpt from each item which can be found on each items page so it's not unique content, maybe that contributed to Panda penalty. So I place the meta tag noindex, follow on every page 2,3 for each category page. Page 1 of each category page has a short introduction so i hope that it is enough to make it "thick" content (is that a word :-)) My visitors don't want long introductions, it hurts bounce rate and time on site. Now I'm wondering if that is common practice and if items on page 2 are less likely to be indexed since they have no internal links from an indexed page Thanks!
Intermediate & Advanced SEO | | donthe0