Is there a tool for finding shared interests?

[richdan]

Do you know know if a tool exists that shows shared common interests?

For example, people interested in Soccer are also interested in Cricket, beer and Scarlett Johansson.

The data might could come from social media or search queries.

Anyone seen a tool that does anything like this?

[richdan]

That's really helpful - thanks Keri

[KeriMorgret]

Marty Weintraub from Aimclear has talked about doing this via Facebook. You might look at Aimclear's site or ping him on Twitter to get a bit more info.

[Linda-Vassily]

Google Analytics has the option to capture demographic and interests information about website users. It is not as granular as what you are describing, but might give you a direction in which to start looking.

[richdan]

Thanks guys - appreciate the responses

The reason for my asking is to help clients looking for related content topics that will be of interest to their clients.

For example, a company selling business insurance may find that their clients are not so interested in reading content about business insurance but they may be interested in marketing, gold, travel or Scarlett Johansson.

I'm sure there will be lots of common searches among any group, but I was wondering if there was a tool that looked for these interesting and less common correlations.

[SEO-Expert-Danny]

Sharing interest data is very hard to gather since people with different interests are searching for the same thing when they need it. I did research for client of our and we have used survey monkey pro version, which came out with pretty interesting results. They offer free option as well and you can customize it to your needs. It could not be best, but I am sure its worth  a try.

https://www.surveymonkey.com/

[SanjidaKazi]

I have never come across anything like this. The next best thing for me is sharing freshly created content to Linkedin groups, Google+ page & Groups and occasionally FB groups. As long as the groups are relevant to the content we share, it starts the ball rolling with traffic and shares etc. I guess it depends on what you are trying to achieve in targeting these users.