What link building techniques would you recommend for a dating site?
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I am working on adding more content to the site (content marketing, trying to attract natural links), and this includes a blog. On-site optimization will be done based on good keyword research, and after that I will be working on link building for the site. I will pull backlink data of competing best performing dating websites, google-wise, and try to get some links from there. What other link building strategies / techniques could be good for this?
Thanks.
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Definitely agree with the others, they have some great suggestions.
Another idea could build upon what was already said. Have you considered hosting more creative forms of content on your blog or website like infographics (could be a great way to display survey results or scientific data) or videos? The infographic / more visual content would be a good way to lighten up serious data and statistics and the videos have the potential to be funny and lighthearted, which lends itself to sharing.
Also, have you addressed FAQs before? Whether they are about your site in particular or about online dating? Addressing these questions and "myths" in a creative way might get some attention.
Get creating and be sure to execute things properly and I think these could be great link-earning content pieces.
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You don't really want to "build links" you want to earn them. Links earned are worth 1,000x more than a link built.
Sticking out as a dating site in this day and age is a tough one. You really need to make your site unique. You need to do something newsworthy... if your focused in a geographical area. Do an infographic about that area, or conduct a survey and share the results.
Now with all that said if you're still looking for "link building" offer a coupon and share that coupon on reputable coupon sites... but then again those links are "earned" since you're offering something.
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Using your blog would be a really great way to build organic links. Make sure you share you blogs on social sites, it will help drive traffic and send relevant social signals.
I think about the EHarmony commercials and how they are always using scientific facts and then they use like common sense Q&As. If you could write some guest blogs to e-magazines or industry related forums with that kind of content it could be a great linking strategy. I would just make sure that you are staying within your industry. You might accidentally have links from less than reputable sites if you aren't careful.
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