Benefits of "Buffer Websites" Marketing for Real Estate Firm.
-
A local seo firm has approached us and mentioned that we should incorporate something called buffer websites into our SEO. I work with a Houston based real estate agency that sells single family homes. In a nut shell they suggested that we create 5-10 separate standalone websites that each have 40-50 pages of unique copy for specific targeted keywords of our choosing. The idea would by that all these websites and copy would all point back to our main website and help generate substantial traffic. This concepts seems to have been a couple years ago and now sure if we should go this route. Would we be better off just building unique copy on the main site and not focus on the 5-10 websites we would need to deal with?
C
-
Hi Carlos
It sounds funny to me. Use the content and post regular updates to your site (daily, weekly) and start building an email list where you can get genuine traffic and inbound links coming to your site. Use social sites to promote your unique content and drive people to your site because you have compelling content. Like Egol said, if you invest in building up these other sites and Google penalizes them you will have lost your investment.
Hope this helps,
Anthony B
Biondo Creative
biondocreative.com -
Would we be better off just building unique copy on the main site and not focus on the 5-10 websites we would need to deal with?
You are right! This is rubbish.
If you have time to create the 200 to 500 pages of unique content that they are asking for you should put that same effort into your main site.
If they got in touch with me, I would tell them that Google has been killing these hotdog stand websites for at least ten years.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best structured data for my website
We have 10:branches for our agency where we are looking to attract local businesses to use our marketing services, should each landing page have structured data for ‘local business’? Any advice would be helpful
Local SEO | | Caffeine_Marketing0 -
Website Domain Redirection- Rebranding Issues
I have a website domain redirection query At the moment because of rebranding and domain changes I havehttp://www.physioinqnepean.com.au redirecting to http://www.nepeanphysiohydro.com.au/.http://www.nepeanphysiohydro.com.au/ is the primary domain because at the time I wanted to appease any SEO ramifications that might’ve occurred if I had the new domain at the time “http://www.physioinqnepean.com.au” as the primary domain.Unfortunately, my client now wants to rebrand AGAIN with the new website domain being “http://www.physioinqpenrith.com.au”.I wanted to gauge what would be the best SEO practice in relation to what domain should be the “Primary domain"?
Local SEO | | JD261 -
One website or multiple websites
Im going round in circles with the best way to go about marketting my business from an SEO and usability stand point. My company specialise in self adhesive films and vinyls which give us quite a varied niche. Our main areas are: Window films and interior vinyls such as printed wallpaper, wall coverings, furniture wraps etc for homes and businesses - For this area we cover nationwide Automotive films such as car window tinting, car and van wraps and paint protection films - for this we need the vehicles bringing to us so this is a more local are (around 20 miles of us max) Signs and graphics - anything from office signs, pavement signs to printed banners - these are all commercial and we go to the customer. For this its a new side to the business and Id say wed look to go withing 50 miles of our base. My dilemma is, firstly when pushing social media etc we have a real divide for who we target as we have the home owers and business owners on one hand and then car enthusiasts on the other. Also from an SEO point of view theres the local vs nationwide aspect. A few people I have spoken to have said trying to target local for some services and national for others may be a little problematic. I have some people saying have all services under one domain as the links back to the site and content will all help the site to rank better. This sounds logical to me. But then Ive had other people saying split the site into 2/3 sites. Definitely split the automotive which is local from the other national areas as these are also going to be a different audience 9car enthusiasts vs home/business owners). It will mean doing two lots of SEO but the sites will be more focused on the target audience and we can have one tagret local search and the other national. This too seems very logical. My gut feeling is that both options are sort of right but doesn anyone have any advice that could help me figure this out. Also to make things a little more complicated we have an ecommerce side were we supply goods direct to the public. Woudl I be better to have a fresh domain which is simply an ecommerce platform or have a seperate shop section on my main domain were people can go to buy the products if they dont want us to fit them?
Local SEO | | paulfoz16091 -
Which domain extension would benefit my SEO the most? Old vs New .com or .shoes
Having a keyword in a top domain extension like .com could benefit your SEO. Well I think it was like that.
Local SEO | | KnowHowww
So if you would sell cars and you had cars.com it could benefit. But is there something to say about the new extensions like .shoes.
Do they have the same impact or are they just not old enough? A domain like cars.com is probably registered since the beginning of the Internet so it carries more weight. I'm curious to hear your opinion on the matter. Thank you in advance,
kind regards, Eelco0 -
Is it worth tracking both "keyword" and "keyword near me" for a nation-wide directory?
We're a directory of industry-specific services, so a lot of people find their way to our site by searching something like "tire repair near me." For every keyword we rank for, ("tire repair"), we also rank for the "near me" version, ("tire repair near me"). I'm looking for opinions on if is worth spending ~50% of the keywords included in my plan to track these "near me" keywords, or if we would be better off tracking some of the most important "near me" keywords, and some of those same base keywords on a local basis for major population centres, (for example "tire repair nyc"). What does the forum think?
Local SEO | | 4RS_John0 -
Two websites, same business name, same NAP
Hi, A client of mine offers loft conversions and wants to make a go of it. So he has a website dedicated to loft conversions. He is also a joiner/carpenter and has another old website which offers general joinery work and insurance work. Both websites have the same business name and same address and phone number. There is only one Google place page for the loft conversions website. The loft conversions website is not ranking as well as we would like locally. Could it be due to the same NAP? What are the best options? Redirect the old website to the loft conversions one (he might not like that idea) Change the address and phone number on one website?(and all subsequent citations?) Would love some help on this!
Local SEO | | AL123al0 -
How to market locally for a national brand?
I just got a new client that offers travel information for cities throughout the US and Canada. They have a specific page set up for most locations. I want to promote each page for that community, but the task is very daunting, as you could imagine. It's almost like having a separate client in each city. I've optimized the title tags, meta descriptions, content and so forth, but that's not enough. Engaging in a backlinking and social media strategy for each location is insane - I wouldn't have enough time in the day. Looking for off page promotional ideas that can be scaled nationally. Does anyone have a similar situation with a national brand, or any ideas you'd like to share?
Local SEO | | Masbro1 -
Niche Keyword Opportunities in Canada when US Market Dominates
Hey, I have an interesting question. I am the owner of a Canadian E-Commerce site, and I have been brainstorming ways to find opportunities and niches for Canadian online shoppers in an industry that is dominated by American E-commerce sites. I looked around at another Canadian e-commerce site, and I wanted to get some advice on whether this strategy is sound. Here is an example. Well.ca is a large e-commerce site in Canada. They take a competitive product like a "KONG Goodie Bone" (a dog toy) and include local and intent terms in their title. For example "Buy KONG Goodie Bone from Canada at Well.ca - Free Shipping". If a Canadian shopper searches for "Kong Goodie Bone", they are going to find results for amazon.com, ebay.com, the Kong company website, Petco (which is not in Canada) etc. I would imagine that Canadian shoppers would start to add terms such as Canada, Buy, or online to try to find Canadian sellers. If that is the case, then Well.ca ranks. I guess my question is, if the dominant search terms in my industry are polluted with irrelevant or American companies (even in Canada), is this form of localization a good idea? The terms don't seem to be searched much according to any keyword research tool I've used, but I know that I add "canada" to my search terms in order to find Canadian results? I will also note that our website recently launched, we are using 100% original product page content, we are using videos, and we are really putting a lot of energy into quality content. I am just wondering if patience is the name of the game when you are dealing with sites with incredible domain authority, or if we are better off trying to find niche opportunities. Thoughts?
Local SEO | | evan890