Finding blog ideas and syndication
-
We've had our blog for a little under 2 years now using Magento and we've only created 48 posts. As we're in the furniture industry topics are hard to come by and we've become stuck for ideas. Sure we have researched our audience, checked Q&A's and forums to analyse what questions our audience are asking, but the ideas are limited. It's a difficult industry to find niche articles that our audience would be interested in. Could anyone suggest any ideas on how we could find interesting topics that people would actually want to share and maybe our industry influencers would be interested in featuring on their sites, does syndication still work? Duplicate content is a big 'NO NO' for Google but as long as the third party site features a rel=canonical or link back to our original post, Google wouldn't have any problem with this?
-
OK, what is your goal for the different articles? i.e. social sharing, ranking for particular keywords, attracting links, or something else?
Once you know the goal of particular articles you can think about how to write them to achieve those goals (noting you may want to do all the goals suggested above, just focus on one goal per article).
So lets go through some suggested titles:
Social sharing: 10 Pieces of Furniture you couldn't do without. No. 7 will blow your mind!
Keyword ranking (more natural traffic) - How to clean red wine off your settee.
Links - More detailed articles that go in more depth than the other articles, often helpful but could involve ideas from the other articles so something like - "How to know you are paying the right price for your furniture"
Whatever you do when ranking for keywords, is check out the competition and make sure your article is better, so looks nice, contains better information, and is more helpful. For more ideas, just check out what your competition is writing about, and take some ideas and just make the articles 10 times better bringing in more \ different concepts and information so it is totally original.
-
I've never come across this site but there are some excellent topics here that we could utilise. It does hurt the neck a little through!! Much appreciated.
-
Thumbs up to Tom's suggestion. That reminds me that you can also run searches in Google on Yahoo Question's repository, so something like: furniture site:answers.yahoo.com or get more specific inserting wildcards like: *** furniture * site:answers.yahoo.com** Cheers!
-
What about looking for the questions that people are asking about your industry, products or niche?
Try http://answerthepublic.com/ - just enter the keyword you want and which Google to crawl and it will find a list of questions that people are actively searching for (appearing in similar searches/autocomplete).
Could open up a couple of content ideas.
-
I've done some marketing for the a few furniture sites (manufacturers and retailers) and the best kind of posts that work best (great engagement and lots of views) are lists like : 10 living room ideas, 15 kitchen designs for increased usability, 20 bedroom office designs for small spaces, etc. You don't need a lot of text for this, just images (which you can use with attribution rights). Check houzz.com for more details.
-
Hi Joshua. Sometimes it's all about finding something outside of the box when it comes to being able to create content on a regular basis. Tom Dickson probably didn't find his idea for Will it Blend? in the forums or common Q&As, still he tapped into a model that let him regularly demonstrate and solidify his brand. It also doesn't have to be solely tied to your site. If you have something that people enjoy your brand name often becomes part of the search. Just a few ideas: which couch does the dog prefer? Which couch does the cat prefer? Which lounge chair wore the throw pillow better? Etc. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will SEO Blogs Divert Traffic from Main Web pages using same keywords?
Our company has drafted several SEO blogs using certain keywords. If we post these SEO blogs to our website and social media channels , and the blog keywords are also used on our main website pages, will the blogs divert or dilute traffic to our main web pages? Thank you for your expertise and insights in advance.
Content Development | | Johnenchroma0 -
Translating other people blogpost to other languange and post on our blog
Hi, I am new to the blogging industries. I just want to know if Google penalized me if I translate other people blog post from English to other language and post it on my blog? Please let me know what you guys think. Thank you in advance for your time.
Content Development | | liburanbali1 -
Is it a good idea to have campanion site?
I am just thinking to start a companion site, do you think its a good idea to have this sort of site. As i believe it may be the good source to get good referral traffic from this site.
Content Development | | Mustansar0 -
Relaunch - How to find URL's to keep
Hi, During the process of redefining our business I'm planning a relaunch of our website. My goal is to restructure my content and URL structure. I have a lot of non relevant and not ranked content. My question how I can find out the top 10 or top 20 URL's of my actual site that are worth to keep. I'm not familiar with this kind of research... 😞 Thanks in advance
Content Development | | bastelele
Bastian0 -
Can you use creative commons non-commercial images on a company blog?
Does anyone know if it is okay to use creative commons images on your company blog if they are under the Attribution-NonCommercial-NoDerivs 2.0 Generic license. Technically you are using it on a commercial site, but you are not directly making money from the image or selling it.
Content Development | | ProjectLabs0 -
Blog question
If i attempt to split the blog and main site, how can Google recognize they are both owned by the same person.
Content Development | | seoug_20050 -
Looking for advice on blog implementation...
I am getting ready to implement a blog for my company. We have our website controlled through a commercial Content Management System that has a blog feature, but it is cumbersome to use and doesn't have all the bells and whistles of a Wordpress blog for example. I know for SEO purposes that we would be better to use the CMS blog and make it a subfolder (www.mysite.com/blog) instead of using a subdomain (blog.mysite.com). However, we would like to use the hosted WordPress blog and find a way to retain the same SEO value for our www.mysite.com site that it would provide being a subfolder on the site. Any suggestions? Installing Word Press CMS on our current web servers is not an option. We would have to use Wordpress hosting services for the blog.
Content Development | | KHCreative0 -
Duplicate Content on WordPress Blogs?
We are getting ready to add a WordPress blog to our established website. Our plans are to place it in a subfolder on our website to maximize rank. My question is...Do we need to utilize a Meta Robots WordPress plugin by Yoast or similar so that noindex,follow robots meta tags will prevent search engine indexing of search result pages, subpages and category archives? We want to avoid the dreaded Duplicate Content Error and penalty. Any other great SEO WordPress plugins? Thank you for your time. Brian
Content Development | | gw3seo0