Bounce Rate Reduce day by day? how?

[varo]

Hi,

I have implemented enhance ecommerce with tag manager after that all working fine but bounce rate suddenly started reducing.

Then again i implemented ehance ecommerce then mobile bounce rate also started reducing.

As per me tag assistant showing okay.

Can you please check my attached site and let me know the issue?

Thanks!

John

[DirkC]

Hi John,

I seem to be unable to delete the image myself - I will ask Moz if they can remove the link. I also made the same request @Imgur.

rgds,

Dirk

[varo]

Hi Dirk,

Can you please delete the screen shot ?

[DirkC]

Hi John,

As far as I can see - using both the debugger & Analytics extension - I don't see anything wrong with the tags. The only reasonable explanation for the drop of the bounce rate seems to be the events triggered by the enhanced eCommerce tracking. I googled it & there seem to be more cases where implementing the eCommerce tracking had an impact on bouncerate. So, if you don't want the bounce rate to change you will have to make all the events triggered by the advanced e-commerce module non interactive. Not sure how you can do it with the tag manager (I am not using it myself).

rgds,

Dirk

[varo]

For point no.-3 - > In tag manager,  i have configured tag of Google Analytic which tag fired on all pages and track type i selected pageview.

So do you think google analytic tag fire on all pages and other than that also event tag fire on product page, checkout steps, thank you page so is that okay?.

I am really worried about bounce rate i am not able to give answer to my client, so your input is valuable to me.

[DirkC]

John,

1 Events are used to do the advanced tracking of e-commerce so according to me there is no alternative; not even sure that you can configure them as "non interactive event"

2. Remarketing script shouldn't be an issue.

Not sure what you mean by point 3 - could you explain what you mean with this point?

rgds,

Dirk

[varo]

Hi Dirk,

Thanks for your effort.

last query

1. is there any option other than event?

2. Remarketing script at all pages can be a problem do you think?

3. Universal analytic as track type pageview tag fire on all page can this be a issue?

Thanks,

Jonn

[DirkC]

Hi,

The non-standard implementation could cause measurement errors - but the times I checked it seems that the page views where measured correct. Unlike the normal Analytics code, it's difficult to check with the Tag manager if everything is ok with the code if you don't have access to the tag manager itself. I had the error with the double pageviews a few times, but it seems to appear erratically so difficult to replicate.

I think the main reason why your bounce rate went down is related to the events which are tracked by the enhanced ecommerce tracking - so I don't really think you need to worry about it;

rgds,

Dirk

[varo]

Hi Dirk,

The screen shot which you have given for 2 pageviews request i didn't find at my end if you double check again then you will not find such issue again. Some time this tag assistant shows green signal for all things few times shows at home page only non standard implementation.

So my question is non standard implementation can create problem in bounce rate? I feel NO..

need help.

Thanks,

John

[DirkC]

Hi John,

When I check your pages with the Chrome plugin - I regularly get the message that the tag is implemented in a non-standard way. You should check if the tag is properly implemented.
On some occasions (which are unfortunately not always replicable) I noticed that 2 pageviews are fired - rather than one. I added a screencopy to this message.

Another thing you should take into account - as you use enhanced e-commerce tracking - each event that is launched on page can have an impact on the bounce rate & time on site.
It's probably interesting to read this article http://www.analytics-ninja.com/blog/2012/06/google-analytics-bounce-rate-demystified.html and/or this article http://cutroni.com/blog/2012/02/29/understanding-google-analytics-time-calculations/

Summarising - if your user is performing an action on the page which is tracked by the enhanced e-commerce tracking (and launches an analytics event), even when he stays on the same page, it will have an impact on both how the time on site is measured & the way the bounce rate is calculated. If you don't want an event to have an impact on the bounce rate you can set it to "non-interactive event" - see https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce - Google's advice would be to only use this for events that are non user initiated.

So the decrease of your bounce rate doesn't necessarily imply that somethings wrong with your measurements. I would try to check what is causing the "non-standard" implementation message to be 100% sure that the tracking is always working properly. You can use the Chrome analytics plugin to check if everything is ok - and use the Analytics debugger to check more in detail which events are fired on each page.

Hope this helps,

Dirk

[varo]

Can anyone guess what is the issue?

[varo]

Hi Patrick,

Thanks for reply!

1. Google Analytic ID is now in GTM account, no GA code present on website 2) GTM code at bottom that i am aware before implementing enhance ecommerce my GTM was present at bottom of the page only and my tracking was working fine. 3) No only enhance eCommerce implemented nothing else.

[PatrickDelehanty]

Hi John

Out of curiosity - do you have analytics code installed on the site? I didn't see it when I looked on there, but I figured I would double check. Having both the GA code on the site and having it verified through GTM (which I am assuming you did) can cause that issue - it did for me.

Also, may I ask why you put your GTM code at the bottom of the page? Google Tag Manager's Quick Start Guide says to have it placed right below the opening tag.

Beyond the Enhanced eCommerce implementation, did you make any other changes?

[varo]

Any help please?