Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to split organic traffic for A/B testing
-
This might be a silly questions as I may be missing something completely obvious here, but we are completely new to A/B testing. Our site doesn't receive a phenomenal amount of traffic although we are looking to set up some A/B testing for our popular products. Is there a way to split organic traffic for a specific product page. I'm aware that we need to experiment which one performs better in Analytics but I'm unsure how to redirect 50% of the organic traffic.
-
Thanks Chad that really helps, I came across the experiment tool previously but wasn't aware this was for A/B testing. Cheers
-
With in Google Analytics you can use Google Experiments to set up a test. (It is located under the Behavior list option on the left hand side.) The interface will walk you thorough setting up your test. It will ask you the % of your traffic you want to include in your test, what goal you are measuring, what confidence level you want to achieve, how long you want to run the test, and it will also ask for your control page URL and your Experiment Page URLs. It will then provide some code for you to add to your page. This code will split your traffic although it's not necessarily going to be a 50/50 split. Google periodically analyze which page is reaching your Goal and will adjust the percentage of traffic that is being sent in order to favor the page that is winning. Once the Experiment runs its course you should have some good data to help optimize your pages. This link will walk you through everything. Good Luck!!
-
Hi Joshua
Google actually offers a Website Optimizer service. You can read more about that here.
You can also look into services such as Visual Website Optimizer, Optimizely, and also Hotjar. All offer great tools and features that can get you up and running fast. Also, they all offer good resources and ideas to help you think of different tests to try.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has anyone ever tested to see if having an ads.txt file provided any SEO lift?
I know that the ads.txt system is designed to prevent ad fraud and technically has nothing to do with search. That said, the presence of such a file would seem to be an indicator of overall site quality because it would show that a site owner wants to participate in a fraud-free system. Has anyone ever tested that? If so, they don't seem to have published their results. Maybe it's a secret weapon that some pros are using and not sharing?
Web Design | | scodtt0 -
Having a Subfolder/Subdirectory With a Different Design Than the Root Domain
Hi Everyone, I was wondering what Google thinks about having a subfolder/subdirectory with a different design than the root domain. So let's say we have MacroCorp Inc. which has been around for decades. MacroCorp has tens of thousands of backlinks and a couple thousand referring domains from quality sites in its industry and news sites. MacroCorp Inc. spins off one of its products into a new company called MicroCorp Inc., which makes CoolProduct. The new website for this company is CoolProduct.MacroCorp.com (a subdomain) which has very few backlinks and referring domains. To help MicroCorp rank better, both companies agree to place the MicroCorp content at MacroCorp.com/CoolProduct/. The root domain (MacroCorp.com) links to the subfolder from its navigation and MicroCorp does the same, but the MacroCorp.com/CoolProduct/ subfolder has an entirely different design than the root domain. Will MacroCorp.com/CoolProduct/ be crawled, indexed, and rank better as both companies think it would? Or would Google still treat the subfolder like a subdomain or even a separate root domain in this case? Are there any studies, documentation, or links to good or bad examples of this practice? When LinkedIn purchased Lynda.com, for instance, what if they kept the https://www.lynda.com/ design as is and placed it at https://www.linkedin.com/learning/. Would the pre-purchase (yellow/black design) https://www.linkedin.com/learning/ rank any worse than it does now with the root domain (LinkedIn) aligned design? Thanks! Andy
Web Design | | AndyRCWRCM1 -
Have Your Thoughts Changed Regarding Canonical Tag Best Practice for Pagination? - Google Ignoring rel= Next/Prev Tagging
Hi there, We have a good-sized eCommerce client that is gearing up for a relaunch. At this point, the staging site follows the previous best practice for pagination (self-referencing canonical tags on each page; rel=next & prev tags referencing the last and next page within the category). Knowing that Google does not support rel=next/prev tags, does that change your thoughts for how to set up canonical tags within a paginated product category? We have some categories that have 500-600 products so creating and canonicalizing to a 'view all' page is not ideal for us. That leaves us with the following options (feel it is worth noting that we are leaving rel=next / prev tags in place): Leave canonical tags as-is, page 2 of the product category will have a canonical tag referencing ?page=2 URL Reference Page 1 of product category on all pages within the category series, page 2 of product category would have canonical tag referencing page 1 (/category/) - this is admittedly what I am leaning toward. Any and all thoughts are appreciated! If this were in relation to an existing website that is not experiencing indexing issues, I wouldn't worry about these. Given we are launching a new site, now is the time to make such a change. Thank you! Joe
Web Design | | Joe_Stoffel1 -
I am Using <noscript>in All Webpage and google not Crawl my site automatically any solution</noscript>
| |
Web Design | | ahtisham2018
| | <noscript></span></td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"><meta http-equiv="refresh" content="0;url=errorPages/content-blocked.jsp?reason=js"></td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"><span class="html-tag"></noscript> | and Please tell me effect on seo or not1 -
Incorporating Spanish Page/Site
We bought an exact match domain (in Spanish) to incorporate with regular website for a particular keyword. This is our first attempt at this, and while we do have Spanish speaking staff that will translate/create a nice, quality page, we're not going to redo everything in Spanish page. Any advice on how to implement this? Do I need to create a whole other website in Spanish? Will that be duplicate content if I do? Can I just set it up to show the first page in Spanish, but if they click on anything else it redirects to our site? I'm pretty clueless on this, so if anything I've suggested is off-the-wall or a violation, I'm really just spit-balling, trying to figure out how to implement this. Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
White Text / Black Background & SEO Impact
Does anyone know of any testing / studies with evidence that Google prefers dark text on a light background vs. light text on a dark background? I have a website that currently has light text on a black background, and really like the way it looks, but am concerned that the style may be hurting SEO. Moreover, redesigning something inverse with the same quality would be a large project and fairly costly, so I'd like to make sure the benefit will really be worth the cost before moving forward.
Web Design | | Bromtec0 -
Does Google follow links inside a <noscript>tag?</noscript>
I'm looking at making an embedable calculator and asking users to embed it to their website. I had the idea of using javascript to include the calculator which would also conatain a text link back to my site in order to gain some back links. If it's possible Google won't see the link (as they may not execute the javascript), is it safe to place the link in the <noscript>tag? If so, Will it be indexed and will Page Rank be passed?</span></p> <p>Thanks in advance for your answers. </p> <p>Anthony</p> <p><span style="color: #5e5e5e;"><br /></span></p></noscript>
Web Design | | BallyhooLtd0 -
How is link juice split between navigation?
Hey All, I am trying to understand link juice as it relates to duplicate navigation Take for example a site that has a main navigation contained in dropdowns containing 50 links (fully crawl-able and indexable), then in the footer of said page that navigation is repeated so you have a total of 100 links with the same anchor text and url. For simplicity sake will the link juice be divided among those 100 and passed to the corresponding page or does the "1st link rule" still apply and thus only half of the link juice will be passed? What I am getting at is if there was only one navigation menu and the page was passing 50 link juice units then each of the subpages would get passed 1link juice unit right? but if the menu is duplicated than the possible link juice is divided by 100 so only .5 units are being passed through each link. However because there are two links pointing to the same page is there a net of 1 unit? We have several sites that do this for UX reasons but I am trying to figure out how badly this could be hurting us in page sculpting and passing juice to our subpages. Thanks for your help! Cheers.
Web Design | | prima-2535090