Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to split organic traffic for A/B testing
-
This might be a silly questions as I may be missing something completely obvious here, but we are completely new to A/B testing. Our site doesn't receive a phenomenal amount of traffic although we are looking to set up some A/B testing for our popular products. Is there a way to split organic traffic for a specific product page. I'm aware that we need to experiment which one performs better in Analytics but I'm unsure how to redirect 50% of the organic traffic.
-
Thanks Chad that really helps, I came across the experiment tool previously but wasn't aware this was for A/B testing. Cheers
-
With in Google Analytics you can use Google Experiments to set up a test. (It is located under the Behavior list option on the left hand side.) The interface will walk you thorough setting up your test. It will ask you the % of your traffic you want to include in your test, what goal you are measuring, what confidence level you want to achieve, how long you want to run the test, and it will also ask for your control page URL and your Experiment Page URLs. It will then provide some code for you to add to your page. This code will split your traffic although it's not necessarily going to be a 50/50 split. Google periodically analyze which page is reaching your Goal and will adjust the percentage of traffic that is being sent in order to favor the page that is winning. Once the Experiment runs its course you should have some good data to help optimize your pages. This link will walk you through everything. Good Luck!!
-
Hi Joshua
Google actually offers a Website Optimizer service. You can read more about that here.
You can also look into services such as Visual Website Optimizer, Optimizely, and also Hotjar. All offer great tools and features that can get you up and running fast. Also, they all offer good resources and ideas to help you think of different tests to try.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has anyone ever tested to see if having an ads.txt file provided any SEO lift?
I know that the ads.txt system is designed to prevent ad fraud and technically has nothing to do with search. That said, the presence of such a file would seem to be an indicator of overall site quality because it would show that a site owner wants to participate in a fraud-free system. Has anyone ever tested that? If so, they don't seem to have published their results. Maybe it's a secret weapon that some pros are using and not sharing?
Web Design | | scodtt0 -
Incorporating Spanish Page/Site
We bought an exact match domain (in Spanish) to incorporate with regular website for a particular keyword. This is our first attempt at this, and while we do have Spanish speaking staff that will translate/create a nice, quality page, we're not going to redo everything in Spanish page. Any advice on how to implement this? Do I need to create a whole other website in Spanish? Will that be duplicate content if I do? Can I just set it up to show the first page in Spanish, but if they click on anything else it redirects to our site? I'm pretty clueless on this, so if anything I've suggested is off-the-wall or a violation, I'm really just spit-balling, trying to figure out how to implement this. Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Help with error: Not Found The requested URL /java/backlinker.php was not found on this server.
Hi all, We got this error for almost a month now. Until now we were outsourcing the webdesign and optimization, and now we are doing it in house, and the previous company did not gave us all the information we should know. And we've been trying to find this error and fix it with no result. Have you encounter this issue before? Did anyone found or knows a solution? Also would this affect our website in terms of SEO and in general. Would be very grateful to hear from you. Many thanks. Here is what appears on the bottom of the site( www.manvanlondon.co.uk) Not Found The requested URL /java/backlinker.php was not found on this server. <address>Apache/2.4.7 (Ubuntu) Server at 01adserver.com Port 80</address> <address> </address> <address> </address>
Web Design | | monicapopa0 -
SEO strategy for UK / US websites
Hi, We currently have a UK-focused site on www.palmatin.com ; We're now targeting the North American market as well, but the contents of the site need to be different from UK. One option was to create another domain for the NA market but I assume it would be easier to rank with palmatin.com though. What would you suggest to do, if a company is targeting two different countries in the same language? thanks, jaan
Web Design | | JaanMSonberg0 -
Image with 100% width/height - bad ranking?
Hi, we have some articles like this: http://www.schicksal.com/Orakel/Freitag-13 The main image has a width of 100% and a height of 100%. Today, I've discovered that GWT Instant Preview has some troubles with rendering the page. We have CSS rules to deliver the image with the right dimensions. If a bot like google is not sending any screen height / width we assume the screen size is 2560x1440. Does this harm the ranking of the page? (Content starts below the fold/image) What is a "default" screen size for google? How do they determine if something is "above the fold"? Any tips or ideas? Best wishes, Georg.
Web Design | | GeorgFranz0 -
White Text / Black Background & SEO Impact
Does anyone know of any testing / studies with evidence that Google prefers dark text on a light background vs. light text on a dark background? I have a website that currently has light text on a black background, and really like the way it looks, but am concerned that the style may be hurting SEO. Moreover, redesigning something inverse with the same quality would be a large project and fairly costly, so I'd like to make sure the benefit will really be worth the cost before moving forward.
Web Design | | Bromtec0 -
XML Sitemap that updates daily/weekly?
Hi, I have a sitemap on my site, that updates but it isn't a XML sitemap. See here: http://www.designerboutique-online.com/sitemap/ I have used some free software to crawl the site and create a sitemap of pages, however I think that if I were to upload the sitemap, it would be out of date as soon as I listed new products on the site, so would need to rerun it. Does anyone know how I can get this to refresh daily or weekly? Or any software that can do it? I have a web firm that are willing to do one, but our relationship is at an all time low and I don't want to hand over £200 for them to do one. Anyone with any ideas or advice? Thanks Will
Web Design | | WillBlackburn0 -
How do search engines interpret <hgroup>...</hgroup> tags?
Hi there. I'm building an HTML 5 site and through research of new HTML 5 elements I've seen little conclusive information about the interpretation of the new <hgroup>tag, in terms of SEO application and interpretation. In particular does Google interpret the nested heading tags as individual elements or does it combine them into one entity? For example, say I have: <hgroup> # Article Heading ## Article Sub-heading </hgroup> How is this interpreted by Google and what would be some good SEO best practices regarding the <hgroup>tag in HTML5: Is it interpretted as a single tag (" Article Heading: Article Sub-heading ") or two separate heading tags (one and one )? Also, how much does the ordering of the tags matter (say for example I wanted something like the following for visual purposes? <hgroup> ## Article Sub-heading # Article Heading </hgroup> One last thing: is it safe to assume that it is indeed OK to have multiple tags on a single page (as referenced by Matt Cutts a while back in a Webmaster Video)? Thanks! </hgroup> </hgroup>
Web Design | | LMDNYC2