Is link exchanging ok in 2015
-
hi
i wanted to check if link exchanging is ok and not considered as black-hat seo technique in 2015 if its used as part of a link building strategy, and what percentage of links can be used a from link exchanges.
-
I think that some link exchanging is ok provided that it makes sense for my customers and that it's not done to a crazy scale. But, I wouldn't recommend doing it via a "links" page. I think that in some cases if you can work the link into a blog post and your partner does the same, then this is ok. But, if you're having trouble finding a way to naturally mention this website, then perhaps it's only a link that would be there for SEO purposes and not one you should pursue.
I have reviewed a large number of backlink profiles and it is pretty obvious when someone is doing link exchange just to boost their PR and conversely where there are reciprocal links there that just make sense. If I'm a real estate agent and I recommend a particular house inspector and if that house inspector recommends me, there is no problem with that. But, if I am recommending 100 house inspectors who are also recommending me then there's a problem. Or, if I am recommending payday loans providers and casinos, then something seems wrong with that.
-
hi thanks for replying
so our linkout was to be no-follow from our domain to others. the link back was to be do follow.
-
If all links are no follow, you have no issue.
-
hi thanks for your responses.
the link exchanges were to be for same sector related websites. We were going to offer no-follow links back to these websites.
the benefit was aimed at a couple things.
1 as they are travel related, people might find us in their links
2. the link juice will pass to us if they are do-follow -
I agree with Alick300. From how you have phrased your question it sounds like you are doing it purely for link building which Google doesn't like... at all.
-
Hi,
No link exchange is not OK .
Thanks
-
Are you doing a link exchange to boost Pagerank? - Bad idea
Are you doing a link exchange because the traffic is likely to convert - Good idea
Are you doing a link exchange to boost your rankings - Bad idea
Are you doing a link exchange because it provides a relevant resource useful to your audience - Good idea
Most people that do link exchanges are using an outdated seo mentality from 10 years ago. They can't accept that things have changed and will continue to change. Links are still valuable (just look at how much referral traffic comes through relevant links) but Google is no longer a simple formula that is easy to trick. You need to be careful and make smarter business decisions. Not every link is a smart link but there still are many good opportunities.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz bot not discovering important links (high DA sites link)
Moz bot is unable to crawl and discover my links on the high authority websites like microsoft, linkedin, pinterest, etc. Where is the problem?
Link Building | | TechG0 -
Does link have any value?
I recently received a link, but upon inspecting the page source on the site I did not see the link in the coding. Is this a link with any SEO value? Is google able to see this link? Note: Upon inspecting the actual link on the page, I do see coding with a followed link, but on the page source, only the actual table in which it is listed shows in the coding, with none of the content - including our link, showing.
Link Building | | whiteonlySEO0 -
Internal Links - First Link Rule Confusion
Hello All - I would like to create a guide for my team of rules for internal links and I could use some help. My understanding is that Google only counts the first link to a page, so any crafted keyword text links within the content do not count if the page in question is linked to from the main navigation. Is this correct? For example, if the menu or drop down menu in main site nav (which exists on all pages of the site) includes a link to a particular section that will be the only one that ever counts since the menu is on every page? Example: let's say a website selling cat toys includes a drop down menu on the homepage with links to "holiday cat toys". Does this mean that no other text links in content on the site will support that page from an SEO perspective since the link is in the main nav and will always be the first one counted? In the past we have added text links in the content on the homepage to important pages on the site. It seems to work, though now I'm questing these tactics based on the first link rule. I would appreciate some advice, clarification, thoughts, etc. Thanks!
Link Building | | JBMediaGroup0 -
Links from my Own Blog to my Own Website and Link Scheme
Hi There, I use my own blog to give advices and offer information related to my business service. Of course in terms of SEO my blog is useful not only to expand my brand presence but also to acquire long-tail traffic. I use to insert a maximum of one link with a relative matching anchor text in every article of my blog pointing to my own webpage. Said that, the questions are as follows: Am I involuntarily participating in a Link Scheme with my blog? And If so, how many links can I send to my own webpage ? Shall I limit the number of links to a minimum? Thanks a lot for your advices.
Link Building | | Midleton0 -
Using sitewide links to improve link profile?
Hi Guys... When I look at my competitor's link profile, they often have thousands of backlinks. For example, one of our main competitor, he got 3,400 backlinks in total but only 80 referring domains. When I look at my link profile, I have around 50-60 referring domains, but hardly 80 backlinks. My question is, is it okay to get a few sitewide links (no-follow of course!) to get to the thousands backlinks? Or I will be able to achieve top rankings with my current link profile? Thanks!!
Link Building | | TheSEOGuy10 -
Diluted Link Pages
When looking at a competitor's links, is it worth the time to try to get listed on sites they're listed on if all they seem to be are pages with links? Here's an example: http://blacktieaffairlimousines.com/links.html I'm finding a lot of these, along with other low quality links from sites in other countries such as China, that have nothing to do with their business. This is for a self storage company. Most of what I'm finding are what seem to be more "old school" link building (farming).
Link Building | | DougHoltOnline0 -
Do links within imbeddable widgets carry link juice?
I'm dipping my toes into infographic design. On of my desired outcomes is to gain links by having other sites embed my graphic. I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post. Is it possible to include a juice passing link in such an infographic? I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value. If these links are not juice passing would it be better to go with a simple image link that passes value?
Link Building | | JesseCWalker1 -
Acquiring a link
once I get a list of links from ontolo or the link acquisition assitant here on seomoz what is the next step? do i email that site? what do i actually do to get acquire the link? thank you for answering this! I am new to link building and so new that I dont actually know the steps and need help from someone. thank you VIjay
Link Building | | vijayvasu0