How to FILTER in Google Analytics an ad campaign from linkedin?

[Ideas-Money-Art]

Hi mozzers

We are setting up an a linkedin ad campaign for our agency and want to track its traffic and conversions. The linkedin ad will carry UTMs for each link.

For tracking this campaign accurately I thought about creating a new GA View with a specific filter. So my question is about the filtering, should i use the INCLUDE, REFERRAL with pattern LINKEDIN.COM (see image)? if not what would be the best way to track this campaign?

My other concern is that we are also running other a job ad on linkedin and I feel these hits will be tracked as well. Is there a way to separate those 2 campaigns?

Thanks guys!

MzE5hqE.png

[renehansen]

Sometimes I have stumbled upon different versions of a social media, e.g. m.linkedin.com.

Just make sure to check what domain the LinkedIn source arrives from as some have different names in your Analytics (e.g. the mobile browser inside a social media app).

[Ideas-Money-Art]

Hi Rene

Using custom reporting sounds great but not sure how to include m.linkedin.com? When you say other variants what where you referring to?

Thanks!

[renehansen]

You could possibly just tag your ad links and track goals in Analytics. Use Google URL builder for tagging LinkedIn as Source and cpc as medium (paid ads): https://support.google.com/analytics/answer/1033867?hl=en

If you want to filter the traffic, I would do that in a custom report and not in a entire view. This would make sure you do not need to make a new view and your data will be preserved. By the way, remember to include m.linkedin.com and other variants, as most of the traffic would come from different platforms.