How to create schema for medical specialties services
-
Hi,
I have medical service website but my parent service is Plastic Surgery I need to add my various services in Plastic Surgery category like hair transplant, Rhinoplasty, Gynecomastia . how to create schema for this.
Is http://www.productontology.org/ a good way to define my service like this?
Hair transplantation
-
Hi Dennis
I have a question for you, we are a chain of clinics, so we should use physician or Local Business Schem for Medical Clinic.
Regards
Aman
-
Hi,
Thanks for the question.
Here are some relevant sections of the Schema.org vocabulary which should be useful for you and confirm that the example you've given is correct:
https://schema.org/MedicalEntity
https://schema.org/MedicalSpecialty (Plastic surgery is linked from here)
This may also help:
http://moz.com/learn/seo/schema-structured-data
In terms of productontology - this looks sensible but I'm not sure if Google recognise / accept them as a vocabulary to better understand your content. However, Schema.org doesn't cover everything you're trying to markup, so it should work fine for now but I'd recommend running your code through the rich snippets testing tool to see how Google respond to it.
Hope that helps!
-
If you are the one doing this and this is your own site, I would use a Physician as itemtype then medicalspecialty then additionaltype (which you did right)
-
You can refer to the link below for info:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it against google guidelines to use third party review sites as well as have reviews on my site marked up with schema?
So, i look after a site for my family business. We have teamed up with the third party site TrustPilot because we like the way it enables us to send out reviews to our customers directly from our system. It's been going great and some of the reviews have been brilliant. I have used a couple of these reviews on our site and marked them up with: REVIEW CONTENT We work in the service industry and so one of the problems we have found is that getting our customers to actually go online and leave a review. They normally just leave their comments on a job sheet that the workers have signed when they leave. So I have created a page on our site where we post some of the reviews the guys receive too. I have used the following: REVIEW TITLE REVIEW Written by: CUSTOMER NAME Type of Service:House Removal Date published: DATE PUBLISHED 10 / 10 stars I was just wondering I was told that this could be against googles guidelines and as i've seen a bit of a drop in our rankings in the last week or so i'm a little concerned. Is this getting me penalised? Should I not use my reviews referencing the ones on trust pilot and should i not have my own reviews page with rich snippets?
Web Design | | BearPaw881 -
Services\Companies that expertise to improve WP site speed ?
Hi guys, I used few companies to improve my WP site speed but in general the results were not that good. I wanted to know if there's any recommendation for companies that expert on improving speed of WP sites ? I need companies that this is what they do and that's their expertise! Thanks in advanced
Web Design | | EdmondHong870 -
Does anyone know of an easy way to create jump links in WordPress without having to hardcode it into the HTML?
I am using Genesis Framework with the New Pro child theme on my site called Learn Internet Grow and when I create long articles I like to have a menu so readers can jump to a specific section. I wonder if there is a best practice for how to create jump links quickly without having to switch between the code editor and the post editor. There are a bunch of plugins but I am wary of adding more. Maybe if someone can tell me about one they had a good experience with. Ideally, a resource that shows you how to create a custom plugin for this or a non-plugin way to alter the framework to enable easy jump linking.
Web Design | | LearnInternetGrow0 -
How difficult is schema.org markup
We have an e-commerce website and we are looking to get the Schema.org markup on our site, especially for our products to increase CTR and help with rankings as this will help Google understand our pages better. We have had two quotes from separate companies, one £100.00 and the other almost £600.00 I'm just curious how much work is involved as we don't want to get scammed for something that takes less than an hour to implement.
Web Design | | Jseddon920 -
Multiple websites for different service areas/business functions?
I'm wondering what the implications are for having multiple domains for different service areas of a company? I realize having multiple domains for one company can be troublesome because of the possibility of duplicate content, keyword cannibalization, and linkbuilding to multiple domains. But when the domains are for very different service offerings/unique business functions that each serve their own purpose (and have different positionings), is there a downside to having more than one domain? Any thoughts would be appreciated!
Web Design | | KevinBloom0 -
Requirements for mobile menu design have created a duplicated menu in the text/cache view.
Hi, Upon checking the text cache view of our home page, I noticed the main menu has been duplicated. Please see: http://webcache.googleusercontent.com/search?q=cache:http://www.trinitypower.com&strip=1 Our coder tells me he created one version for the desktop and one for the mobile version. Duplicating the menu cannot be good for on page SEO. With that said, I have had no warnings reported back from Moz. Maybe the moz bots are not tuned to looks for such a duplication error. Anyway, the reason the coder created a different menu for mobile in order to support the design requirements. I did not like the look and feel of the responsive version created based on the desktop version. Hi solution to this problem is to convert the Mobile version menu into ajax. what do you guys think? Thanks, Jarrett
Web Design | | TrinityPower0 -
Has anyone already tried these hosting service (iPage, Just Host, a small orange and Fat Cow) ?
Which one is better in your experience? Please don't suggest other hosting services. I just want to know your thoughts from website management, blogging, hosting and SEO standpoint about the 4 mentioned hosting sites. Thanks in advance!
Web Design | | esiow20130 -
Creating infographics
Hello fellow mozzers! I wanted to ask the community if anyone knows of any software that would create an infographic (not just a basic bars and pie charts) or does it have to be designed and coded manually? Thank you! Igor EDIT Forgot to mention, that I was asking about interactive infographics, not just a static image (that I can do in illustrator) Is HTML5 or CSS the way to go?
Web Design | | igor.pinchevskiy0