Domain Authority Question
-
So in looking at my first campaign with 3 of my top competitors, I have a domain authority of 65, and my competitors are 31, 43, and 38 and yet all of them outrank me by quite a bit.
How can I take this research and make some sense of it to beat them in rankings?
Thanks!
-
That's a bold assumption. But I'll make not of it.
-
My best bet is that you're using an old, out-dated version of osCommerce. At any rate, I would venture that you're code is horrendous.
Remove all nested tables, inline css, inline js, combine and minify all external files etc.
-
Here's the thing
I have an ecommerce site, so I"m trying to figure out how to get more valuable content (text) on homepage, product pages, etc. Any ideas?
Also, I do have over 100 unique articles and over 100 blog posts that are internally linked on site linked from home via an articles link and blog link, so is that the kind of content you are referring too?
-
Yeah, the anchor text backlinks are quite important to rank specific pages and keywords.
-
Will do! Thanks!
-
whispering
I think that this is an academic question... and academic questions usually do not produce revenue. Just an opinion. I would work on content instead.
-
Hi Azguy, we had a similar problem and found a simple fix, The keywords we were outranked for with the competitiors were mainly their anchor text for their backlinks. The backlinks we focussed on where not as emphasized as our competitors. P.S nice going with 65, keep up the good work
-
You'll want to look at more than just domain authority and instead address things more granularly. Look at your top pages according to OSE of your site and compare how they're aligned with your targeted keywords. Also, check the backlinks of those competitors and see where they're getting links that you're not. (http://www.seomoz.org/labs/link-intersect) On site, you should check things like navigation (do you have clearly labeled, keyword targeted navigation, or is it locked up in flash), does your site load without javascript turned on, do you have any weird redirects in place (302, javascript, etc), are your site URLs full of session variables, and so on.
-
You could have a look at the full rapports as generated by the keyword difficulty tool by SEOmoz.
It provides a pretty complete pictures of many of the factors at play (on-page optimization, inlinking data, anchor text distribution, etc.) and might help you to figure out what is causing these lower DA domains to outrank you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Big drop in Domain authority : Languages school in Brazil
Hi, I notice today strange update on the DA of our website and competitors website as well. caminhoslanguages.com (our website) : drop from 26 to 19 bridgebrazil.com : drop from 29 to 26 rioandlearn.com : drop from 19 to 14 carioca-languages.com : drop from 22 to 15 DA drop affect all website, but bridgebrazil.com less than the other. bridgebrazil is close now. the website is rank first, but it is a business that no longer exist. thay rank first, only because it belong to an international company that have other languages schools in different countries, providing them a huge based of links high DA. Sorry to tell you, with this new update you totally miss the point. In which sense does the DA represent the quality of the websites ?? Is it not fair for small school, trying hard to get excelent website to get penalized like this, because it is really hard for them to get link from very high PA pages you know ? Could somebody give explication? If you would like to improve your algorithms, I would suggest to reduce the values of the links from companies internal linking. Because it provide unfair advantage for small business.
Competitive Research | | Bartbijen0 -
Rankings & Linking Root Domains
How are the Linking Root Domains under Keyword Rankings being found? We've noticed for many of our key terms that big brands like Amazon, eBay, Home Depot, etc. only list 1 linking root domain, while much smaller competitors in our industry have hundreds. Clearly big brands are going to get more links than a company most people haven't heard of and the idea that these companies only have 1 linking root domain to a specific subcategory on their site is not believable. What's going on here?
Competitive Research | | Kingof50 -
Absolute vs Relative URL Interlinking Observation & Question
So I've read a few articles about this here on SEOMOZ and other sites. I understand the benefit of relative url linking from a developer's point view. I've also read that using either internal linking methods doesn't really have any real SEO benefits or cons that would impact your rankings greatly. (Except with the slight chance of getting traffic and backlinks from a scraper site.) But I'm seeing examples where this may not be true. I did a search for 5 star hotels in Vegas in google. Some of the top results were Hotels.com and Expedia.com Priceline.com was on the second page. I used the search operator link: to Hotels.com, Expedia.com and Priceline.com vegas hotel pages respectively: Hotels.com: http://www.google.com/search?hl=en&tbo=d&site=webhp&q=link%3Ahttp%3A%2F%2Fwww.hotels.com%2Fde1504033-st5%2Ffive-star-hotels-las-vegas-nevada%2F&oq=link%3Ahttp%3A%2F%2Fwww.hotels.com%2Fde1504033-st5%2Ffive-star-hotels-las-vegas-nevada%2F&gs_l=serp.3...3650.7043.0.7972.8.7.1.0.0.0.90.363.7.7.0.les%3B..0.0...1c.1j2.4kALxt0jpxI Expedia.com: http://www.google.com/search?hl=en&tbo=d&site=webhp&q=link%3Ahttp%3A%2F%2Fwww.expedia.com%2F5Star-Las-Vegas-Hotels.s50-0-d178276.Travel-Guide-Filter-Hotels&oq=link%3Ahttp%3A%2F%2Fwww.expedia.com%2F5Star-Las-Vegas-Hotels.s50-0-d178276.Travel-Guide-Filter-Hotels&gs_l=serp.3...1681.3746.0.4076.6.6.0.0.0.0.100.348.5j1.6.0.les%3B..0.0...1c.1j2.KxqwbH-YFV0 Priceline: http://www.google.com/search?hl=en&tbo=d&site=webhp&q=link%3Ahttp%3A%2F%2Fwww.priceline.com%2F5-star-hotels-las-vegas-nevada-NV-filter-tk-s5-c291680-hl.hotel-reviews-hotel-guides&oq=link%3Ahttp%3A%2F%2Fwww.priceline.com%2F5-star-hotels-las-vegas-nevada-NV-filter-tk-s5-c291680-hl.hotel-reviews-hotel-guides&gs_l=serp.3...11265.12321.0.12767.5.5.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.HYtfct4MS7M The results were that priceline had no backlinks internally or externally to their vegas page. Whereas their competitors did, most of which were from their own internal pages. Looking at priceline's linking structure and architecture, they use a relative url structure and sessions ids to link to various pages. Their competitors don't. Wouldn't you argue that this may be adversely affecting their rankings. I know other things are to be factored in if you dig deeper. But that seems to be a major difference. It just seems that their content management system or how their site is coded isn't really passing link juice.
Competitive Research | | workathomecareers0 -
"Linking Root Domains" Authority 100 ?
In All of my competiitors appears Wordpress.com, google.com, w3.org, yahoo.com and all of them have Domain Auth. 100. How is it possible? And how can in get links from domains like thath.
Competitive Research | | pageup5550 -
How does this domain / page rank for this particular term?
Hi everyone, I'm wondering whether someone can enlighten me as to how a particular page / domain is ranking for a term that the page appears to be in no way optimised to receive traffic to. The search engine is Google Australia and the Search Term (albiet low volume) is "Bunbury Builders" the top organic result is the homepage for "Content Living" www.contentliving.com.au/ There is one single mention of Bunbury on the page (as a phone number in the footer of the page). I've disabled javascript, css, and spoofed my user agent as Googlebot and I can't see anything suspect going on here at all. I also ran the domain through open site explorer and I couldn't find a single anchor text reference to bunbury directing visitors back to this domain. We haven't yet begun targeting this term, but I was curious to see (for my own education as much as anything else) how they were achieving this ranking position. Any feedback would be appreciated.
Competitive Research | | NaomiC0 -
Fast Question - domain value
For example, If I have a domain: dvdumwandeln.com , and I want to focus in the bellow keywords: dvd umwandeln , dvd in avi umwandeln , and so on... I develop a IA like this: www.dvdumwandeln.com/dvd-in-avi-umwandeln/ . Here the domain will give any value to the keyword dvd in avi umwandeln ( if we have the domain dvdumwandeln.com )? I hope I did explain it well... If I do it, its a good SEO pratice, is this going to really boost my keywords? Thanks for trying to understand my explaination
Competitive Research | | augustos0 -
Competitor Ranking High has 2 Domains, But Duplicate Website ?
I was using OSE and noticed all the backlinks to one of our competitors is there other domain name, which is the EXACT SAME website. You can enter both url's and they display the same content. They are not useing any canonical tags either. Why are they not penalized for duplicate content? And for using there own website for backlinks ? We try to do everything right, but still cannot beat them. Any thoughts on this?
Competitive Research | | hfranz0 -
Is there a tool that could list all high PR pages of a domain?
Is there a tool that could list all high PR pages of a domain? Ideally, non subscripton based but if the tool is awesome then I wouldn't hesitate forking out for it.
Competitive Research | | rmteamseo0